Startups
A 60-Second Trailer of the 60-Day Report on Cybersecurity

She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability to damage portions of our internal infrastructure, and the recent ATM scam that law enforcement sources claim is one of the most frightening and well coordinated heists they’d ever seen. “In a single 30 minute period,” Hathaway said, “138 ATMs in 49 cities around the world

A 60-Second Trailer of the 60-Day Report on Cybersecurity
A 60-Second Trailer of the 60-Day Report on Cybersecurity

After delivering her report to President Obama last Friday, Melissa Hathaway, the Acting Senior Director for Cybersecurity for the National Security and Homeland Security Councils, today gave RSA Conference attendees in San Francisco a glimpse – what she called a “movie trailer” – into the state of U.S cybersecurity. According to Hathaway’s 60 second trailer

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What B2B Designers Can Learn from B2C About Building Trust

A widespread misconception with business–to–business (B2B) sites is that they are immune to rules and usability standards that apply to ecommerce on business–to–consumer (B2C) sites. In fact, B2B design teams should account for their users’ needs and follow usability principles to address customer concerns and build trust. The business professionals who use B2B sites also

What B2B Designers Can Learn from B2C About Building Trust
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Text Scanning Patterns: Eyetracking Evidence

On the web, people  don’t read every word on a page; instead, they scan. They naturally attempt to be efficient and put in the least possible work for achieving their goal. They have learned that scanning can deliver almost the same amount of information as reading, but with significant less time and effort. Scanning Patterns

Text Scanning Patterns: Eyetracking Evidence
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Large Devices Preferred for Important Tasks

If your product supports activities that users might consider of high importance (finance or healthcare, for example), check your analytics. What proportion of your users are mobile? If the volume of your interactions on mobile is low, definitely avoid a mobile-first strategy. You still need a mobile presence, but that likely shouldn’t be your design team’s top priority. If you’re unsure which tasks your users consider important, run a diary study asking people to rate various activities by importance. This methodology will also allow you to get more context from users as to why they

Large Devices Preferred for Important Tasks




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Sam Plecic secrets on Internet Business | Needy Design Patterns: Please-Don’t-Go Popups & Get-Back-to-Me Tabs