I often write about the top mistakes in Web design, but what are the top things you can do to make more money ? Following here are 10 Internet tactics with a particularly high return on investment (ROI).
1. Email Newsletters
Email newsletters let you maintain a relationship with your customers that lasts beyond their visits to your site. The newsletter is the perfect website companion because it answers a different user need : newsletters keep customers informed and in touch with the company; websites give customers detailed information and let them perform business transactions.
Newsletters are fairly cheap. They require little technology and mustn’t be published too frequently. If...