At media companies, 2018 might be remembered as the year that someone finally got data sharing right.
To be sure, there were some missteps. Facebook’s series of data scandals cost the social network around a quarter of its value. But Twitter, Google, Reddit, Snapchat, and even Facebook each tweaked their privacy policies to better balance advertisers’ interests with those of their users.
None, however, hit the mark quite like Spotify. Not only did Spotify proactively protect its users when third-party companies exposed their data, but the music-streaming service was widely praised for sharing user insights in interesting, safe ways.
What Spotify Gets Right
Spotify may not be a social media...