5 Steps to Service Blueprinting

There are, for example, inroads being made in the asset management sector where blockchain is being used for data security, regulatory compliance, and increased efficiency in the clearance and settling of trades. Likewise, the burgeoning commercial and recreational drone industry is ripe for real

Blockchain application will enhance the healthcare ecosystem as a whole. This is mainly by the elimination of third parties and middlemen’s. Moreover, a number of challenges which the industry faces such as fragmented data, security among others can be completely eliminated. The authentication

There are clear and important advantages to keeping transactions on-chain. What layer I generally means is that the entire blockchain is modified periodically to reflect all transactions, with each one logged in finite blocks across every node in the network. Each transaction is ratified by a set

A failed persona effort is often the largest barrier to future success. Those who have seen them fall by the wayside without having any meaningful impact on a project often write them off as a silly waste of time for the rest of eternity. You will have to work hard to convince these skeptics that

A quick Google search for “tone-of-voice words” will surface lists of hundreds of words used to describe literary tones. (Most of them come from websites for undergraduate English courses). You’ll quickly notice that most of those words have very specific meanings and connotations (e.g

Why are we willing to sleep in strangers’ beds, or conversely, let strangers into our homes? We do so because Airbnb has established a trusted, secure, and easy to use customer experience. Similar to Rent the Runway, Airbnb is a player in the growing “sharing” economy. The peer-to-peer online

That mainstream corporate websites make blatant usability mistakes is understandable because most members of their teams aren't grounded in graduate degrees in human-computer interaction. (That's why I have recently added foundational courses, such as The Human Mind, to my usability conference

As far as the mutual funds company is concerned, new investments and current investments are treated differently. Reallocating future additions means changing the funds they'll buy when the employer transfers money into the account. Reallocating current investments means selling some of the

Last but not least, if one of your priorities is providing a user experience that is consistent with the operating system and with the majority of the other apps available on that platform, then native apps are the way to go. That doesn’t mean that you cannot provide a good mobile user experience

These improvements are encouraging, and are likely due to a variety of factors. Some of the influencing factors responsible for these improvements are not directly related to search —  advances in devices, displays, hardware, and connection speeds are helpful in improving online experiences

Consider the alternative customer journey: the user could have started online by looking at the extensive fabric and color options on various chairs, then gone to the store to touch and try the furniture. How can retailers eliminate the need to go to the store at all? Perhaps by offering samples or

The classic example used in most presentations about differential pricing is to monitor a user as he or she is moving through a site. If they just keep looking instead of putting something into the shopping cart, then the user is considered unlikely to buy at the current prices and is offered a

The annual Greater Austin Business Awards competition, presented by The Austin Chamber of Commerce, is designed to honor excellence in all aspects of business. In order to promote awareness and perpetuate good practices, the Awards recognize companies and organization in the Austin region for

New year, new you, did you say? Well, that was our reality in 2018 as we rolled out some of our favorite new platform additions. We took the lead on the Amazon Polly plugin, the first plugin to bring voice technology to WordPress. The WP Engine Digital Experience Platform continued to evolve and

If you’re looking to run a lifestyle or health and wellness blog, look no further than the Essence Pro Theme. This simple theme eliminates clutter allowing your blog posts and products to shine. Draw the eye right to what’s important with a beautiful photo and headline at the top. Then display

Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues

I’ve done a re-design of my Radio weblog, using CSS. Look ma, no tables! Yes, it’s now a tableless design. I’m doing my bit for the web standards cause, although I haven’t yet achieved 100% XHTML validation. For my re-design I used a CSS Zen Garden design by Michael Landis

Transitioning from an internship into a high-paying career is hard. In the data science world, the competition for employment is intense. While there still are a lot of unfilled roles out there, most of them require something slightly more than just a textbook education. The best way to make the

The core value of blockchain is the ability to identify high-value problems and solve them by bringing together the right parties. In that same vein, blockchain-based startups shouldn’t hesitate to consider what areas of their operations can be handled by new types of service providers who can

No matter how much you’re willing to do the work by yourself, it’s nearly impossible to start a tech company as a solo entrepreneur. After you have a business plan, consider shopping around for talent. You may wish to partner with someone who has significant tech experience, or hire team

You’ve seen the studies and heard the results: multitasking actually decreases productivity. The reason has to do with the human brain’s ability to concentrate. Researchers say that it takes an average of 23 minutes for our minds to refocus once they’ve been distracted. If you’re

Should you deviate from convention, understand that it is a risk which may jeopardize the effectiveness and persuasiveness of your content. Users will look for information where they expect it to be in a conventional layout. If that content isn’t there, the consequential search they will embark

Journey maps should always be created to support a known business goal. Maps that do not align to a business goal will not result in applicable insight. The goal could be an external issue, such as learning about a specific persona’s purchasing behaviors, or an internal issue, such as addressing

A typical example of web task involving a high working-memory burden is item comparison: the user has to weigh in the pros and cons of several alternatives and choose the best. Whether comparing hotels, shoes, or insurance plans, comparison involves remembering the available options and deciding