5 Steps to Service Blueprinting

Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from

Bitcoin is not the only crypto out in the world today. It is just the most popular one when compared to the rest. There are plenty of more crypto types that require far less energy and less complex equations to solve. In its current state, Bitcoin mining is slowly but surely proving harmful to the

The real power of decentralized P2P lending solutions will be recognized only if they manage to become not just services, but networks (or an integral part of more extensive global networks). Then, the original idea of these systems will be fully realized, and their utility for everyone will

Journey maps should always include a point of view — an actor. Actors usually align with personas, which results in mapped actions rooted in data. For this reason, you should create separate journey maps for different personas or customer segments. For example, for a health-management tool, you

In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are

Testing typically uncovers additional opportunities for improvement and thus produces an even better design. In this case, fielding a redesign of these few initial screens should allow the Journal to improve its App Store rating from 2 to 4 stars in short order. It would thus quickly pay for itself

Think of service blueprints as a part two to customer journey maps. Similar to customer journey maps, blueprints are instrumental in complex scenarios spanning many service-related offerings. Blueprinting is an ideal approach to experiences that are omnichannel, involve multiple touchpoints, or

Users often won’t bother to customize the site, even if the system is clear and simple to use. Because of this, don’t depend on customization to make a good experience. Generic site experiences, with no customization, should be strong enough to support users. You do not want a user staring at

Such a “forced” customization in the beginning is more acceptable on an intranet, where site designers and developers know that the user will return over time. For most systems, return visitors are not guaranteed. Therefore, it is best not to interrupt their early interactions by asking

On Redbook, people interact and give each other advice by posting, commenting with questions, and sharing experiences. Redbook gamifies the experience by using a hierarchical status system to encourage participation in the app and strengthen the community. Users start out as a ‘baby’ and, after

The shopping cart is not the only part of the ecommerce site that needs to support decision-making, but it is a frequently overlooked one. Websites should allow users to store future purchases in their carts too. Some people shop one day and pay a few days later, after they decide. It's not

The success of infinite scrolling on social media sites such as Twitter have made this technique popular, but that doesn’t mean you should do it too. Continuous scrolling is advantageous for content that streams constantly and has a relatively flat structure, where each unit of content belongs at

A recent study of U.S. smartphone users found that the majority (70 percent) have a clear preference for using company websites over mobile apps when making purchases online. The study, conducted by The Center for Generational Kinetics and commissioned by WP Engine, surveyed over 1,200 U.S

Earlier this year, we honored Webby for Good nominees using WordPress to bring positive changes to the world. On November 15th, 2018 industry experts and technology innovators from across the EU will meet for the Webby’s European sister show, The Lovie Awards. Winners are selected for creating a

Surprisingly, my favorite session of the weekend came from Joe A Simpson Jr who brought a refreshing perspective to why accessibility is important. Imagine a colorblind person watching a football game in which team uniforms were all solid colors. Through a color simulator, we couldn’t tell the

Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from

The frequency of backup must be based on data criticality and affordability. And there’s no debate on whether you should create and maintain a regular backup. The point is when and how. You should backup business database nightly. But in case some data is lost in between the backup cycle, use

The hype surrounding big data has inflated expectations, in many cases well beyond what’s reasonable. Gaining a competitive advantage from big data can also require enormous changes that are impossible or impractical for many organizations to make. For instance, big data helped a retailer see

This new ShiftLeft round also includes new investor SineWave Ventures, along with participation from existing investors Bain Capital Ventures and Mayfield, bringing the total company investment to $30 million. As the speed of software development continues to outpace traditional application

Many platforms allow for users to create content that is visible to other users on the platform or publicly. Often times this user generated content includes the ability for users to upload photos, audio, or video to make the content more engaging and attractive. The viral user video that got all

Dozens of photography apps can help you improve your images, but there are a handful that can really make a difference in your creative journey. Capturing and post-editing are only part of the adventure. You’ll need to learn and understand the sharing process and how to use all of this

Another example is even more grotesque: The site's homepage features a promotion to buy the official souvenir program for £10. So if you click this link, what would you expect? A page about the souvenir program, with a button to add it to your cart. After all, the web's one fundamental rule is

Different pages need different titles. It is very unpleasant to visit, say, seven pages with the same title and then try to go back to a specific page from the history list. Also, of course, bookmarking more than one page from such a site is a guaranteed usability problem, since the

In order to browse news articles on the Yahoo Digest iOS app, users must swipe to reveal the next article. This gesture is much like removing the top card from a deck of cards to reveal the card below (and it’s the reason why this interaction pattern is called a “deck of cards”). In this