Service blueprints are diagrams that visualize organizational processes in order to optimize how a business delivers a user experience. They are the primary tool used in service design.
Similar to journey mapping, service blueprinting should be the result of a collaborative process informed by well-defined goals and built on research. Successful service blueprints drive alignment and organizational action.
Effective service blueprinting follows five key high-level steps:
Find support: Build a core crossdisciplinary team and establish stakeholder support.
Define the goal: Define the scope and align on the goal of the blueprinting initiative.
Gather research: Gather research from customers, employees, and stakeholders using a variety of methods.
Framing is a well-known phenomenon in psychology. Psychologists Daniel Kahneman and Amos Tversky explored the effect of decision frames and found that the exact same information can lead to opposite conclusions, depending on the frame used to present the decision. For example, a price which is
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5 steps to service blueprinting
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5 steps to service blueprinting
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5 steps to service blueprinting
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5 Steps to Service Blueprinting | Help People Create Passwords That They Can Actually Remember
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