Service blueprints are diagrams that visualize organizational processes in order to optimize how a business delivers a user experience. They are the primary tool used in service design.
Similar to journey mapping, service blueprinting should be the result of a collaborative process informed by well-defined goals and built on research. Successful service blueprints drive alignment and organizational action.
Effective service blueprinting follows five key high-level steps:
Find support: Build a core crossdisciplinary team and establish stakeholder support.
Define the goal: Define the scope and align on the goal of the blueprinting initiative.
Gather research: Gather research from customers, employees, and stakeholders using a variety of methods.
It is hard to play both roles well. Because the facilitators act as authority figures throughout the exercise, their contributions will be taken at a high regard (which defeats the purpose of many of our UX collaborative exercises). Better to stay neutral. If you do not have the luxury of a
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5 Steps to Service Blueprinting | Carousel Usability: Designing an Effective UI for Websites with Content Overload
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