6 Rules for Persuasive Storytelling

6 Rules for Persuasive Storytelling
6 Rules for Persuasive Storytelling

Storytelling is how we share ideas and experiences. Having raw data is not enough to convince our teams and stakeholders of what needs to be done. A narrative makes a connection between our data and why other people should care about it.

In our work as UX professionals, we use stories to help create a shared vocabulary, focus the team on a common goal, and persuade stakeholders — ultimately leading to buy-in. UX stories are a communication tool that can be used in lieu of boring task check lists that are far removed from the user. They provide a natural, engaging way to share behavior, perspectives, and attitudes.

If you...






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