Personalization allows a system to identify a user as a specific type or individual, and to deliver appropriate content and functionality to that user. Personalization targets experiences to users with the intent of delivering what they need when they need it. However, personalization needs to be carefully implemented to ensure ongoing success.
Here are some guidelines for creating a successful personalized experience:
1. Assign roles carefully.
When done well, personalization can enhance an experience by presenting the right information to the right user at the right time. However, if a user is tagged as the wrong “type,” personalization can result in a frustrating experience that might annoy the user at...
Solving a big problem is more difficult than solving a small problem. However, if your app does only one thing, it had better to it really, really well. So, the criteria for polish are stricter for small applications than for enterprise applications. With thousands of screens in some applications
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
9 Blockchains Transforming the Way We Pay, Play, and Work
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Beyond Usability: 3 User Experiences Reshaping Their Industries
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
6 tips for successful personalization
Brand Vocabulary in the Context of UX: Key Terms Defined
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Brand Is Experience in the Digital Age
While “branding” products with an identifying mark (definition #1) has been around since people first began trading and selling goods, the use of brands to differentiate products — to truly attempt to influence consumers’ perceptions and choices within a market (definition #2) — is a
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Visual Design Terms Cheat Sheet
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Any.do, an Android productivity app, provides an intro page upon launch, explaining the benefits of allowing access to the user’s contacts: get reminded to return phone calls. When users select Allow, the usual Android permission request is triggered. Without this initial screen, the permission
Recapping the State of the Word 2018
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6 tips for successful personalization
WP Engine All Hands Spring 2019: US
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Bringing Array Themes into the WP Engine Family
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UX Guidelines for Recommended Content
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UX Expert Reviews
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Understanding Today’s IT Hierarchy
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The supply chain is no longer a stranger to cyber threats. As the healthcare industry heavily relies on cloud-based systems, third-party service providers, and vendors in the supply chain. The organizations also realize the risk of supply chain attacks. Hackers can compromise third party goods and
7 Business Killers — Thoughts Startups Ought to Consider
No one needs to settle for a dimmed existence due to a lacking sense of self-worth. Many business startups individuals can buy into thoughts that there is something wrong with them. Some feel that they, personally, are somehow inadequate, not good enough and not worthy of being a competitor. These
6 tips for successful personalization
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
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6 Tips for Successful Personalization | Scaling User Interfaces: An Information-Processing Approach
Scaling User Interfaces: An Information-Processing Approach
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Are Chinese Websites Too Complex?
Many usability problems in this China study duplicated findings from our testing of Western sites with Western users. For example, users had trouble with the carousel on Tsinghua University’s website. As one Chinese user said, “On the page with different pictures from Tsinghua, I didn’t know
The Characteristics of Minimalism in Web Design
Remember that just because a design technique is popular doesn’t necessarily mean that it always supports user needs and optimizes profitability or other business objectives. In this study, we analyzed sites that are known to employ minimalist design, not sites that are known to be highly
