Personalization allows a system to identify a user as a specific type or individual, and to deliver appropriate content and functionality to that user. Personalization targets experiences to users with the intent of delivering what they need when they need it. However, personalization needs to be carefully implemented to ensure ongoing success.
Here are some guidelines for creating a successful personalized experience:
1. Assign roles carefully.
When done well, personalization can enhance an experience by presenting the right information to the right user at the right time. However, if a user is tagged as the wrong “type,” personalization can result in a frustrating experience that might annoy the user at...
Power of suggestion (Good): Selecting is directive. Some things to watch out for though are being presumptuous, pushy, offensive, or alienating. Consider the content and the default selection, how users will react to it, and the effect the selection will have on the user and the organization in
If form length is a concern, you can place field labels to the left of the text fields. However, make sure that labels are of similar length and are placed as close to the text fields as possible. If the labels are too far to the left, it can be difficult to associate the correct label with its
Akin to fabric texture, which includes woven fibers and objects laid in the foreground and background, a highly textured digital element also has multiple layers. In an image, texture might be a sense of 3-dimensional space created with shadows and angles, while an interface might use overlapping
Decentralized P2P Lending Services vs Networks
Trustlines Network is an Ethereum-based P2P platform for creating IOU networks. Based on the original concept behind Ripple, introduced by Ryan Fugger in 2004, the Trustlines Network will allow users to generate money and make secure payments among themselves. The high-level idea is that
Optimizing Business Decisions With Blockchain Technology
But when the size of the organization and team becomes big, decision making becomes complex and erratic. This explains why the majority of big corporations spend an enormous amount of money in hiring third-party management consulting firms for strategic advice and implementation. Even with these
What the Rise of Blockchain can Teach the Regulatory Environment
Regardless of how listing regulations could or should be changed, there’s no question that they continue to play a vital role. The various listing processes, company disclosures, and due diligence requirements may seem tedious, even daunting. But these measures are necessary for anyone who wants
Intranet Design After a Merger or Acquisition
Video adds a personal touch that the written word is missing. One can’t look into the eyes of a memo. As teams from around the organization get to know their leaders and the new direction in which the organization is steering, personal video messages from mangers can be inspiring. And, unlike
6 tips for successful personalization
Social Impact and Sustainability on Corporate Websites
Alcoa’s corporate website included a detailed section about environmental sustainability. Another user on MacGray’s website appreciated that the corporation was putting money back into protecting the environment. She said, “They are more about protecting the environment. They invest in
Centered Logos Hurt Website Navigation
It appears that other factors (such as the contrast, padding, and legibility of the brand name) affect brand recall more than the position in the center of the page versus the top left corner. For example, the Nolitan hotel websites had a background image behind the logo, which may have
Let Loyal Shoppers Edit Saved Credit Cards
ParkWhiz.com did not let users edit existing cards. This resulted in two identical payment options “Pay with my saved Visa ending in 6159.” There was no option to delete old payment methods. (Also note that the use of light blue text on a white background makes the selected payment type
Helpful Filter Categories and Values for Better UX
If your site is missing a critical filter, your users are likely to notice and complain. One participant in a qualitative usability test was shopping for shoes on Nordstrom’s site. While on a sale page, he was disappointed when he didn’t see a filter for Size. “Filters are pretty
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
More important than finding the exact cutoff point between groups is to make sure they become part of your research and design planning. Depending on the depth of the difference between the groups and the implications for usage and your business, you might consider the groups sufficiently distinct
Preventing User Errors: Avoiding Conscious Mistakes
Presenting subtle, contextual error warnings while a user is actively making an error can help them to quickly correct it. For example, when users are typing a review into an input box on an ecommerce store, don’t wait until after they have hit Submit to show an error message that the review is
6 tips for successful personalization
The Magnifying-Glass Icon in Search Design: Pros and Cons
And yet, some patterns emerging today break these fundamental guidelines. The magnifying-glass icon saves space, so more websites use it. It’s OK to be flexible with previous guidelines, so long as we acknowledge that the users’ needs remain unchanged. People don’t care what the search area
Basic Patterns for Mobile Navigation
However, keep in mind that when navigation is hidden under a menu, even though that menu as a whole may be salient enough, users will have to make a decision to open it and check whether the individual navigation options are relevant. While the navigation menu is becoming standard and many mobile
WordPress for Good: The Price of Water .
After a day of distribution, only a handful of customers took the challenge despite the fact that they were only being asked to walk a fraction of the distance a Somali child walks every day. After quenching their thirst with the water, the salesman asked them to check the ingredients on the label
A Look Back at the WP Engine London Summit .
At the end of September, we held our 2018 WP Engine Summit in Austin, Texas. Last week, agencies, brands, and digital innovators from EMEA came together in London for the WP Engine EU Summit. Attendees discussed the future of digital experiences, Gen Z’s perception of the Internet, and the
So nutzt du Googles Tag-Manager DSGVO-konform
Der Tag-Manager wird für die Erfassung von Daten auf einer Website eingesetzt, die an das jeweilige Analyse-Tool weitergesendet werden. Dabei werden die Daten nur weitergeleitet, jedoch nicht erhoben oder gespeichert. Praktisch gesehen erkennt der Tag-Manager, wann ein Analyseprogramm Daten
How a VPN Can Enhance Your IOT Devices Security
Of course, South Park’s account is a hyperbole. But IoT devices, by their very nature, do collect hoards of personal or confidential information, leaving personal data especially vulnerable to hackers or spies. Within the home, for instance, a smart security camera gathers data about when family
Cybersecurity in IoT: Achieving Digital Security in an Age of Surveillance
One of the most troubling aspects of government surveillance is their ability to conceal their actions. Without whistleblowers like Edward Snowden or ironic hacks on government databases, the extent of surveillance is rarely known or understood. The blockchain offers a transparent framework that
Discovering the threats below the surface on the Dark Web
The Structured Threat Information Expression (STIXTM) format was developed by the OASIS Open organization as a machine readable standardized language to help share cyber threat intelligence. When a researcher or developer spots a piece of malware or other intel in the wilds of the Dark Web, they
Production Quality Over Cost: What Really Generates Engaging Video Advertising
Now, small businesses don’t have to worry about how they are going to pay for a Hollywood style film crew for their next video ad. It turns out they aren’t necessary for digital marketing success. The better approach is to work from a much smaller budget, putting more resources into the
6 tips for successful personalization
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
6 Tips for Successful Personalization | Carousel Usability: Designing an Effective UI for Websites with Content Overload
Carousel Usability: Designing an Effective UI for Websites with Content Overload
If you are using a carousel in the hope that people will see a variety of content, know that some people will only see the first frame or none at all. So ensure that important content is also placed mindfully in the IA and on another page of your site. Consider using a static carousel or hero image
Comparison Tables for Products, Services, and Features
With this kind of comparison table implementation, you’ll be able to control how the information is displayed on the page. For example, you can change the copy to fit the space constraints of one cell. Note, however, that this implementation is not as easily scalable as dynamic comparison tables
Photos as Web Content
This is a good example of why it's not always good to copy the biggest sites' designs. Because Amazon hawks a monstrously wide product range, they use a standardized gallery layout that sort of works for many different category pages, without being optimized for any individual category. In
