Customization allows users to make selections and set preferences in a system, with the intent of giving users more control over the user experience. Customization allows users to select the content, layout, functionality or design that appeals to them. However, customization tools require work and input from users, so need to be designed in a way that entices and attracts usage, and provides adequate payoff for the work invested by the user.
Here are 7 tips for creating a successful customization experience:
1. Show users that customization is available.
It is not enough to offer customization to users. If users don’t know about the feature or can’t find it, they...
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
Solving a big problem is more difficult than solving a small problem. However, if your app does only one thing, it had better to it really, really well. So, the criteria for polish are stricter for small applications than for enterprise applications. With thousands of screens in some applications
Users will most likely fail if you deviate from expectations on something as basic as the controls to operate a UI. And, even if they don't fail, they'll expend substantial brainpower trying to operate something that shouldn't require a second thought. Users' cognitive resources are better spent
How Blockchain Brings Innovation in Staffing?
Therefore — the owner of the platform encompasses a very little or no role to play. This person can then decide what the details ought to be given or visible. The candidate can also determine WHO will access their information. This allows a direct interaction or transfer of encrypted
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Freewheeling Freelancers will Dominate the Future Jobs Market
Today, if you need a 2,500 in-depth article about a niche aspect of your industry you only need to look online, and in a matter of clicks, you could be in touch with an individual in possession of all the required knowledge that’s willing to complete your piece. This sort of freelance
Design Thinking 101
The packaged and accessible nature of design thinking makes it scalable. Organizations previously unable to shift their way of thinking now have a guide that can be comprehended regardless of expertise, mitigating the range of design talent while increasing the probability of success. This
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User Experience vs. Customer Experience: What’s the difference?
Although we rant against vocabulary inflation and creating new names for old things, we can’t fight the way in which language evolves. Whether you use the newer term “customer experience” or prefer the older “user experience,” the point to remember is: there are multiple levels of
Beyond Usability: 3 User Experiences Reshaping Their Industries
When they call a regular cab, riders have no control — hence, all the anxieties listed above. With Uber, they suddenly get all the control they need: once they order an “uber”, they see how far away the car is and how much they have to wait, they know in advance how much the ride will cost
Cognitive Maps, Mind Maps, and Concept Maps: Definitions
Taking fuzzy, abstract concepts and making them tangible enhance team communication and creates common ground. It’s also make it easy for a team member to immediately spot something on the map and say, “that’s not right.” Maybe your colleague is right, and something wasn’t captured
Ecommerce Usability Improvements
In general, sites would benefit from a longer-term perspective on the full sales cycle and total user experience. A transmedia design strategy should reach beyond the main website to encompass a mobile site, an email newsletter strategy, and good customer service (including good confirmation
Let Loyal Shoppers Edit Saved Credit Cards
ParkWhiz.com did not let users edit existing cards. This resulted in two identical payment options “Pay with my saved Visa ending in 6159.” There was no option to delete old payment methods. (Also note that the use of light blue text on a white background makes the selected payment type
WP Engine Sales and Customer Service Teams Recognized at The Stevie Awards
The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
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WP Engine Celebrates Pride 2018 .
Austin’s Annual PRIDE celebration is one of the largest opportunities for local non-profit organizations, social groups, and causes to gain exposure in the LGBTQ community. This year marked 28 years of Pride events in Austin. This year’s parade emphasis was awareness, equality and
WordPress for Good: The Price of Water .
This year, WP Engine partnered with The Lovie Awards to bring Lovie For Good, a project highlighting digital experiences bringing positive change to the world. From an algorithm to promote compassionate leadership to campaigns recognizing the importance of fresh air, these winners are using the
iOS Design Rules to Break
Throughout many mobile apps, the Plus icon is used to represent a variety of functions. When placed within a top navigation bar, it most commonly means “Add,” but when placed within a table or list of items the icon can signify either adding that item to some sort of list or group, or expanding
Decision Frames: How Cognitive Biases Affect UX Practitioners
In the real world, there's no single 'right' answer to this question. It’s a judgment call, and the best answer could be influenced by a variety of factors, such as the type of website, the overall importance of the search function, and any implementation costs. Since none of this information was
Design Thinking Builds Strong Teams
In the design-thinking process, ideas are also evaluated democratically. Team members read others’ proposals silently rather than being persuaded or impacted by what others may think. Next, participants place stickers near the ideas that resonate the most with them. Each team member casts the
Hackers are Ready to Exploit Zero-Day Flaws; Companies are Slow to Act
Developers and vendors of vulnerable systems often try to take prompt action but fixes often don’t come out overnight. For example, a zero-day flaw that affected various Windows operating system versions was revealed last August, but it took Microsoft two weeks to release the official fix. The
Evaluating Popular Web Browsers in Terms of Security and Privacy
Internet Explorer allows toggling pop-up blockers just like Chrome and also sends a “Do Not Track” request to the site you visit and also to the third-party whose content is featured. Additionally, IE features a Tracking Protection which lets you subscribe to tracking protection list. This
Could the General Data Protection Regulation Be the First Step Toward Real Data Protection?
Although time will tell how effectively government can regulate and enforce data protections, GDPR will create a formal system of checks and balances. EU citizens domiciled in the Union will gain certain rights over their data such as the “right to be forgotten,” “right to
Fifteen Podcasts You Must Listen to in 2019
This podcast, with host Tiffani Bova, is like listening in on two friends talking over coffee. With her eclectic guest lineup including leading thinkers, Best Selling Authors, an Olympic Athlete, an NFL Coach, and a Grammy Nominated Artist all sharing what they have learned along the way, and
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
JS-Kit Score: Turn Your Site into a Localized Digg
Widget provider JS-Kit has released their latest widget this morning, Score. Score adds a thumbs up/thumbs down-style ratings widget to any page content, and then aggregates the data across the entire web site into an info box that can highlight a site’s top content. It can also integrate
7 Tips for Successful Customization | Website Logo Placement for Maximum Brand Recall
Website Logo Placement for Maximum Brand Recall
In a word, no. There were no statistically significant differences (according to a two-sample t-test) in how people rated the hotels with traditional left-aligned logos, compared to the ‘unconventional’ right-aligned logos. In fact, in most cases, the left-aligned logos were rated slightly more
Why Frames Suck (Most of the Time)
Percentages sum to 101% due to rounding. Thus, 13% of users would not even be able to see a site with frames. Sure, it is possible in principle to use the <NOFRAMES> feature to serve alternate content to these users, but most designers don't bother designing two versions of their pages and
Top 10 Enduring Web-Design Mistakes
The British Red Cross main site (www.redcross.org.uk — top screenshot) and its training subsite (British (www.redcrossfirstaidtraining.co.uk — bottom) look very similar, use the same logo to link to each site’s respective homepage, and the same first navigational category (What We Do). Users
