Customization allows users to make selections and set preferences in a system, with the intent of giving users more control over the user experience. Customization allows users to select the content, layout, functionality or design that appeals to them. However, customization tools require work and input from users, so need to be designed in a way that entices and attracts usage, and provides adequate payoff for the work invested by the user.
Here are 7 tips for creating a successful customization experience:
1. Show users that customization is available.
It is not enough to offer customization to users. If users don’t know about the feature or can’t find it, they...
When designing a usable UI we must consider the context in which the interface will be used. For mobile design in particular, users often hold their device in one hand while doing other activities—watching television, walking, or even driving. In such circumstances it can be daunting to tap and
The question about whether they would comply with the standard under all circumstances divided the developers into two camps, with 33% who would sometimes deviate from the standard. Of the 67% "loyalists," only 27% were "blind loyalists" who would follow the standard no matter what, whereas the
Rather than hiding irrelevant actions, disable them so that users won’t have to try to find where menu items disappeared, nor will they have to determine how to get the system back in the proper context to reveal a specific command. Also, make sure that you include all options (instead of just
A marketplace solution for IoT development through decentralized smart contract ledger
Also, the Hurify platform is intended to be a complete project design and development ecosystem, and in addition finding skilled developers, companies can integrate their hardware purchasing with the system. For example, a company could send development hardware purchased with HUR tokens to
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
3 Areas Where Blockchain Will Propel the Drone Industry Forward
There’s still a lot of work needed to disambiguate what is hype and what is viable across industries when it comes to blockchain, but the drone industry is one clear example where it’s essential. As someone at the crossroads working with blockchain technology and drone technology to address the
Brand Vocabulary in the Context of UX: Key Terms Defined
With the first, more meaningful definition of Brand in mind, we’ve compiled and defined the concepts that comprise an organization’s brand framework—those concepts that must be defined and understood on a company-wide level in order for an organization to provide a consistent brand experience
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Beyond Usability: 3 User Experiences Reshaping Their Industries
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
Brand Vocabulary in the Context of UX: Key Terms Defined
At first, brand promise in the context of UX may seem abstract. However, think about using brand promise as a metric. Before release, return to your stated promise and compare the experience. Is your brand fulfilling its promise to its users? If not, how can you use your role as a designer to
Children’s Exposure to Digital Technology Causes Parental Anxiety
In our Life Online research project, which involved more than 100 participants in 6 cities around the globe, we heard many parents expressing concerns about their children’s use of electronic devices. Their children are growing up as digital natives: smartphones, tablets, and laptops are
Large Devices Preferred for Important Tasks
Today, smartphones play a larger role in our lives, and as a consequence, users are more familiar and comfortable with mobile than they used to be. For example, in 2010, researchers at the University of Alberta found that reading comprehension was impaired when people read content from a mobile
Journey Mapping: 9 Frequently Asked Questions
Journey maps should always include a point of view — an actor. Actors usually align with personas, which results in mapped actions rooted in data. For this reason, you should create separate journey maps for different personas or customer segments. For example, for a health-management tool, you
WordPress for Good: The Price of Water .
In April 2017, the UNICEF Somalia and East and Southern Africa Regional (ESARO) offices were looking for a new way to raise awareness about the drought affecting millions of people in Somalia. The crisis was getting worse by the day, with thousands of Somalis fleeing home in search of water
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WP Engine Sales and Customer Service Teams Recognized at The Stevie Awards
The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
WP Engine Participates in the Day of Understanding
Diversity has long been an important topic for WP Engine. CEO Heather Brunner often says “diversity attracts diversity.” This means that as a company naturally attracts and retains diverse talent, that diversity is sustained from the inside by employee referrals. Ultimately, the
Good UX: What I Learned While Working in Restaurants
Don't be quick to assume anything based on customer appearance or demographics, because assumptions offend, and people tend not to be WYSIWYG. Hungry people are often irritable, but when satisfied, they can transform into your happiest customers. People who are used to bad service may arrive with
Adding an Item to a Shopping Cart: Provide Clear, Persistent Feedback
In our new round of usability testing, a participant shopping on Burberry.com added a coat to her cart, noticed the overlay showing that the product had been added to her cart, and began moving her mouse over to the overlay to doublecheck that the item was the size she wanted. However, before she
Fight Against “Right-Rail Blindness”
The right-hand side of the page consumes maybe 20% of your available pixels: the most precious resource in computers. It can serve many significant and practical purposes. It’s a place to feature secondary content — to recommend or extend the user journey to other areas of your site. Not
The 3 Biggest Threats Healthcare Data Security is Facing Right Now
The year 2017 suffered the greatest ransomware attack in the history of the internet. The WannaCry ransomware detected in hospitals of the UK. It then exploded across the globe and affected more than 200,000 computers across 150 countries. This attack targeted the computers running with the
4 Things Spotify Can Teach You About Data Sharing
Despite being a smaller firm than media giants Facebook and Google, Spotify took the lead this year in data management. The streaming service won, however, not because it collects the most data or has the most advertising partners, but because it puts its users first. That doesn’t mean kicking
The Internet of Things (IoT): Is your future secure?
We’re currently on the verge of the greatest human evolution possible. Where the shift is from Information Age to the Digital Age. Where intelligent devices can feel the presence of human and ask accordingly. This phenomenal shift is due to a person’s desire to create efficiency, specifically
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
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5 Tech Missteps That Are Killing Your Company’s Potential
David Wagner, CEO and president of cybersecurity company Zix, says cloud providers typically provide vigorous security, a priority for any organization that wants to remain competitive. When you move to the cloud, you can save money by kicking your dusty old servers to the curb while still
How Do You Determine Which Partners Will Fuel Your Success?
Preferences and tendencies don’t necessarily have to be equal within a partnership; a partner with a higher risk tolerance can balance a partner averse to risk. But when other factors — such as money or clout — take precedence and allow one partner to steer the ship, it can damage the entire
The HealthCare.gov site adheres to the Federal Plain Language Guidelines as indicated by a link in the footer of the site. We measured the grade level of instructions and articles on the site (using the Flesch-Kincaid Readability Test), and found that it is generally written at a 9th-grade reading
The Fold Manifesto: Why the Page Fold Still Matters
Even though the exact location of the fold will differ between devices, it exists for every single user on every single screen. From a technical standpoint, the fold for the most common device sizes can be determined by looking at web traffic and at device and browser statistics. A responsive
Give Thanks for Good UX
When following driving instructions, people can now search for and add a stop to their route. Google Maps lets users search for a specific place, or tap to see nearby restaurants or gas stations (including the price per gallon of each one). Previously, users had to exit the current route, search
