8 Steps to Prepare for the Holiday Shopping Season

8 Steps to Prepare for the Holiday Shopping Season

Many B2C sites make a disproportionate share of their profits in Q4. If the holiday shopping season is important to your company, the following eight last-chance tips can help you get your site in shape for the holidays while there’s still time.

Most of these tips also apply to B2B sites. Although they needn’t implement them immediately, B2B designers might want to work on them in December when business is slow.

1. Reduce the Bounce Rate for Organic Landing Pages

A website is like a house with a thousand front doors: visitors can enter anywhere. The homepage is typically the main entry point, so you should definitely check to ensure...






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