Last week, some of the most progressive marketers and innovative thinkers using WordPress came together at the 2018 WP Engine Summit. Attendees left exhilarated and inspired to push their brands and agencies forward faster. The theme of this year’s Summit was Breakthrough. Insight into the Internet’s most forward-thinking trends like AI, voice technology, AMP, and PWA energized attendees with the knowledge and inspiration to fuel their professional breakthroughs. Additionally, Becky Hammon, Assistant Coach to the San Antonio Spurs, delivered a keynote speech to help ignite personal breakthroughs.
To conclude the Summit, we heard from WP Engine leaders who offered a look into the WP Engine roadmap. This included a look...
In addition to the work we’re doing with new Genesis themes, we’re also creating ways to make content blocks more efficient, performant, and portable across child themes as part of the core Genesis framework. Part of this effort includes looking at how to leverage the block options that
Last week, WP Engine employees from all over the U.S. came together at our Austin headquarters for the first biannual All-Hands event of 2019. All Hands is a two-day event in which employees from other offices and teams around the country get the chance to collaborate and strategize with one
Sifting through the thousands of themes in existence today is a daunting task, and finding the right one for your website is just part of the challenge. No one wants to trust their portfolio, online magazine, or e-commerce site to just any formulaic theme. Making sure it’s well designed, well
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Can Blockchain and Cryptocurrencies Alone Save $2 Trillion in Preventing Cybercrime?
It’s through smart contracts that transactions can be made whilst their details can be kept both transparent and secure. Writing about their new smart contracts-based Ethereum trading platform, Confideal stated: “To put it simply, code is not law, but smart contracts created on a platform
4 Ways to Enter the Blockchain Industry
The Internet combined with the decentralized framework of Blockchain now allows anyone in the world to start a business. Anyone — anywhere — will be able to execute transactions securely. Before the Internet, this kind of powerful encryption was inaccessible to many small business
'About Us' Information on Corporate Websites - User Research Findings
This reliance on reviews means that companies also have an opportunity to set themselves apart by including authentic review content in their About Us sections. Though users will likely still use a search engine to form their final opinions, at least surfacing unadulterated reviews shows you have
pwa a look back at the 2018 wp engine summit speech
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
Regardless of what meaning you assign to colors, remember that some participants could be color blind. As a rule of thumb, always have participants also draw shapes on the dot stickers to coordinate with the color. For example, draw squares on red dots, triangles on yellow. This technique ensures
Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
Let’s focus for a moment on just the content area of the page — the area that does not include the hero. There are 148 fixations on the page, out of which 132 are within the content area. Out of those 132 fixations, only one is within the right rail: that’s 0.8% of the user’s attention
Indicators, Validations, and Notifications: Pick the Correct Communication Option
Passive notifications are typically not urgent and should be less intrusive. A typical implementation of a passive notification may be a badge icon or a small nonmodal popover in a corner of a screen. Passive notifications can easily be missed, since they require no user action. When the
Beyond Usability: 3 User Experiences Reshaping Their Industries
At first, you might think that such an innovation in the field of reverse logistics should not be discussed in a UX article, but many pieces of the user experience are improved by optimizing this backend operation. A traditional UI-only solution to the problem of high demand would be to clearly
Layered Interaction Analysis of Direct Manipulation (Jakob Nielsen)
As a matter of fact, errors frequently do occur when using direct manipulation systems but in many cases the error messages are pretty poor, maybe because the designers have believed the "no errors" claim. As an example, users of the Macintosh Finder file system interface very often get the error
Modes in User Interfaces: When They Help and When They Hurt Users
For example, in an image-editing application like Photoshop, it’s useful for the standard mouse click to have many different functions, because being able to point to specific parts of the image is critical for these functions — other input types (like keyboard commands) would not be sensible
leaders a look back at the 2018 wp engine summit hammon
Customer-Service Information on Websites: The Hub-and-Spoke Model
These labels always performed well in our study. Users were confident that they would find answers when they saw these labels. Alternative names such as Help or Help Center caused confusion. Many users skimmed past them looking for a more promising link and several shared their opinion that Help
Amazon: No Longer the Role Model for Ecommerce Design
Amazon spends about two inches of each product page advertising other websites. Although this generates revenue, the average ecommerce site should be ashamed if it can't make far more money selling to a hot lead who's already investigating one of its own products. Amazon's position as the default
A Model for Conducting UX Workshops and Exercises
Activities should always begin with brief introduction and explanation. This can be kept brief (in the nature of a summary) if all team members have participated in many previous activities of the current type, or if they all participated in the same type of activity very recently. If some
UX Research Cheat Sheet
User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep
Design Thinking 101
Each phase is meant to be iterative and cyclical as opposed to a strictly linear process, as depicted below. It is common to return to the two understanding phases, empathize and define, after an initial prototype is built and tested. This is because it is not until wireframes are prototyped and
We get Smarter with the Internet of Things (IoT) and so do Cities
A major aspect of smart cities is how well they control their traffic flow within the town. All these additional enhancements of the transportation systems improves the overall traffic pattern flow within the city. With an increase in population, pollution, and traffic — economic problems
Is Business Headed for a Cognitive-First Future?
Cognitive predictive maintenance for the Industrial Internet of Things, an arena in which machines detect failures in other machines, is poised to influence whole industries. Empowering machines to perform unsupervised (or partially supervised) techniques to identify equipment failures quickly and
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
after a look back at the 2018 wp engine summit reality
How New Tech Startups Can Differentiate Themselves
There’s a lot you can learn from your competition, including which brand personalities are already accounted for in your industry. Sometimes, all it takes is a new vision for a brand identity, like a different tone or different personality, to differentiate a company and reach a new audience. For
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
A Look Back at the 2018 WP Engine Summit | Page Parking: Millennials' Multi-Tab Mania
Page Parking: Millennials' Multi-Tab Mania
In pogo sticking users are forced to continuously alternate the hunting and the digesting of information, while in page parking these stages can be separated and done one at a time. Why is that good? First, because users don’t need to switch and save context between the two fundamental tasks of
How Long Do Users Stay on Web Pages?
If the web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively
Working Memory and External Memory
When people use websites or other user interfaces, a frequent cause of difficulty is that they forget information from a previous step even though it's needed at a later stage to complete their task. This is not because users are particularly forgetful. Nor is it because they don’t bother paying
