Last week, some of the most progressive marketers and innovative thinkers using WordPress came together at the 2018 WP Engine Summit. Attendees left exhilarated and inspired to push their brands and agencies forward faster. The theme of this year’s Summit was Breakthrough. Insight into the Internet’s most forward-thinking trends like AI, voice technology, AMP, and PWA energized attendees with the knowledge and inspiration to fuel their professional breakthroughs. Additionally, Becky Hammon, Assistant Coach to the San Antonio Spurs, delivered a keynote speech to help ignite personal breakthroughs.
To conclude the Summit, we heard from WP Engine leaders who offered a look into the WP Engine roadmap. This included a look...
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted
At WP Engine, we’re passionate about creating new possibilities for our customers and the broader WordPress open source communities. By offering the themes and framework in our platform, we’re enhancing customers’ ability to build beautiful and powerful websites, while also expanding the
Not only should anyone be able to use and develop with WordPress, it needs to be accessible from devices of all sizes. To future proof the new editor, anything built with Gutenberg is responsive at all sizes. Mullenweg also made a point of pointing out the investment in WordPress mobile apps
Zest labs brings IoT and blockchain to the fresh food supply chain
With most industries considering how the blockchain may benefit their operations, food suppliers, in particular, are paying close attention since there’s a very real possibility that large companies may eventually require their supply chain partners to participate. This could mean many growers
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Perkash came up with the idea for Lumo seeing her co-founder and CTO, Andrew Chang, suffering from debilitating back pain. Perkash is married to a spine and sports physician, so she could understand how important posture really was. Perkash advised Andrew to attend a posture class and as a result
Can the blockchain and IoT solve international freight’s issues?
Dominik Schiener: Like with most people, it started in 2012 when I first heard and read about Bitcoin. The concept behind Bitcoin intrigued me and I wanted to get involved. I started out with mining but then moved on to create my own startups in Switzerland and the UK. For the past year I’ve been
Teenager’s UX: Designing for Teens
Teens are becoming more successful at navigating websites and finding what they need. At the time of the third study, the oldest participant was born in 2001 and the youngest was born in 2005; therefore, all participants in this study grew up with access to computers. Between all three studies
of a look back at the 2018 wp engine summit databases
Journey Mapping: 9 Frequently Asked Questions
Journey maps are best for scenarios that describe a sequence of events. You might want to map multiple scenarios for one persona, depending on your project goals. For example, in our health-management tool example, you may want to create several different maps for a patient actor: one for
Design Thinking 101
This is the most important part of design thinking, but it is the one most often forgotten. As Don Norman preaches, “we need more design doing.” Design thinking does not free you from the actual design doing. It’s not magic. Milton Glaser’s words resonate: “There’s no such thing as a
Beyond Usability: 3 User Experiences Reshaping Their Industries
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
Empathy Mapping: The First Step in Design Thinking
If you feel that you need more detail or you have unique needs, adapt the map by including additional quadrants (like Goals the example below) or by increasing specificity to existing quadrants. Depending on the purpose of your empathy map, polish and digitize the output accordingly. Be sure to
Closeness of Actions and Objects in GUI Design
That mainstream corporate websites make blatant usability mistakes is understandable because most members of their teams aren't grounded in graduate degrees in human-computer interaction. (That's why I have recently added foundational courses, such as The Human Mind, to my usability conference
Cognitive Maps, Mind Maps, and Concept Maps: Definitions
Taking fuzzy, abstract concepts and making them tangible enhance team communication and creates common ground. It’s also make it easy for a team member to immediately spot something on the map and say, “that’s not right.” Maybe your colleague is right, and something wasn’t captured
ways a look back at the 2018 wp engine summit feat
Is Poor Usability Killing E-Commerce?
In 1997, I predicted that specialized sites will generate most of the Web's value. My assumptions then were somewhat too optimistic: I assumed that Web advertising would generate one cent per page view, and that the Web economy's total value would amount to $1.3 trillion by now. As it turns out
Instilling Confidence in Online Shoppers: I Bought a Sofa Online and Good UX Sealed the Deal
When designing a solution, start by fully understanding the problem you are solving. Conduct customer research to gain insight into the questions users need answered and into the challenges they encounter throughout their journey. Conducting a field study or diary study with users in your target
The Impact of Interaction Design on Brand Perception
For each interactivity attribute, Tolstrup and Heyer constructed simple interactive prototypes meant to embody the two extremes of that attribute. For example, they created one prototype for direct manipulation in which users could change the width of a circle by directly clicking on the circle
UX Retrospectives 101
Product teams are the obvious choice for conducting retrospectives, as team members are working together on a daily basis. As team members start to trust each other over time, retrospectives become more productive and lead to deeper insights. Some meetings may be more focused on what went well than
Contextual Menus: Delivering Relevant Tools for Tasks
Don’t make users scan through a long list of disorganized commands. To help users focus on the most relevant options, place the ones used most often at the top. Because people scan lists from top to bottom, place seldomly used commands low down in the menu. Let users decide which option best
How Can Big Data Benefit Marketers?
There’s also the matter of acquired traffic per page, the sort of client visits as well as the number of times it was visited, etc. These activities are being logged constantly. Marketers, therefore, with the help of Big data analytical tools can decipher their customer and his or her buying
4 Reasons Behind Slow Adoption of IoT
When it comes to the Internet of Things, there is a lack of small business case studies, which are the key aspect that would influence other businesses to move towards a more digitalized world. Given the fact that people don’t have enough stories to tell about great IoT project, and there’s a
In Mark Zuckerberg We Trust? The State and Future of Facebook, User Data, Cambridge Analytica, Fake News, Elections, Russia and You
People and their relationships with one another are being radicalized and weaponized right under their noses. No one is teaching people how this even happens. More so, we are still not exposing the secrets of social design that makes these apps and servicesaddictive. In the face of social disorder
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
own a look back at the 2018 wp engine summit relevant
Meet Meural, Fine Art on My Walls at Home
At first all I wanted was to be able to purchase something wonderful and uplifting for my bedroom wall. Then the goal was — if we could just find a piece that was inspirational above the desk in the den — that would be enough. Soon, we realized that we spent much more time in the living-room and
5 Key Metrics You Should Be Tracking in Your Business
There are many different ways that your business can establish a competitive advantage. Some of these methods will be much more accessible than others. For example, while some business strategies may require a large amount of capital up front, creating a competitive advantage through better
A Look Back at the 2018 WP Engine Summit | Users Interleave Sites and Genres
Users Interleave Sites and Genres
The user's sponsored link clicks were disappointing from an advertiser's standpoint: she wasn't looking to buy on their sites, merely to look at the information they provided. For example, after having identified several possible projectors, the user wanted to estimate total cost of ownership by
Top 10 Web Design Mistakes of 2002
Links that don't behave as expected undermine users' understanding of their own system. A link should be a simple hypertext reference that replaces the current page with new content. Users hate unwarranted pop-up windows. When they want the destination to appear in a new page, they can use their
Marginalia of Web Design
Different pages need different titles. It is very unpleasant to visit, say, seven pages with the same title and then try to go back to a specific page from the history list. Also, of course, bookmarking more than one page from such a site is a guaranteed usability problem, since the
