Last week, some of the most progressive marketers and innovative thinkers using WordPress came together at the 2018 WP Engine Summit. Attendees left exhilarated and inspired to push their brands and agencies forward faster. The theme of this year’s Summit was Breakthrough. Insight into the Internet’s most forward-thinking trends like AI, voice technology, AMP, and PWA energized attendees with the knowledge and inspiration to fuel their professional breakthroughs. Additionally, Becky Hammon, Assistant Coach to the San Antonio Spurs, delivered a keynote speech to help ignite personal breakthroughs.
To conclude the Summit, we heard from WP Engine leaders who offered a look into the WP Engine roadmap. This included a look...
AMP was effectively loading up landing pages faster and more efficiently than previous technology, but what about the rest of the website? Consumers desired a top-notch mobile ecommerce experience; they wanted to search for products, add to their cart, manage their points, use coupons, etc. AMP
In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All
The process of disabling the 5.0 editor should not be a hassle. In the coming days, we will be rolling out an admin notice that will display on the Dashboard page* of your site(s). This notice will have information about adopting the new editor and will provide buttons to install/activate the
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Perkash came up with the idea for Lumo seeing her co-founder and CTO, Andrew Chang, suffering from debilitating back pain. Perkash is married to a spine and sports physician, so she could understand how important posture really was. Perkash advised Andrew to attend a posture class and as a result
Past Bitcoin to Making Money from the Blockchain
On the blockchain now are things like property records, secure voting records, authentication of rare and valuable items like art. We’ve all heard how much safer our private issues (like health records) but what about even nonsensitive medical records? Even if you want to find a way to make
Developers Set to Use Bear Market as an Opportunity to Accelerate Ethereum Upgrades
The overriding feeling that permeated the various meetings at the Prague conference was that this is not a time for inactivity, and Ethereum essentially needs to accelerate out of this tailspin. According to many developers, the best way to do that is to build on its early success in the field of
Beyond Usability: 3 User Experiences Reshaping Their Industries
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
a look back at the 2018 wp engine summit
Why Personas Fail
Not everybody knows why they’re useful and how to reference them. It is up to you to educate your stakeholders, illustrate their effectiveness, and solidify their use on projects. Lead by example: don’t let the personas fizzle out, continue to bring them into meetings to set the stage for
Image-Focused Design: Is Bigger Better?
In comparison, Southwest’s mobile homepage makes it much easier to find essential content and features. The clutter has been removed, and the 4 top tasks are one tap away, as is a travel alert (though its position and the resemblance to an ad put it at risk for being overlooked due to banner
Best Application Designs
Although it seems obvious that domain-specific applications need field studies, most design projects in the past typically did without them. When we analyzed the first decade of Intranet Design Annual winners, we found that field studies were used by only 10% of the winners from 2001–2003 and
Empathy Mapping: The First Step in Design Thinking
Aggregated empathy maps represent a user segment, rather than one particular user. They are usually created by combining multiple individual empathy maps from users who exhibit similar behaviors and can be grouped into one segment. The aggregated empathy map synthesizes themes seen throughout that
Direct Manipulation: Definition
Continuous feedback? Only if you attempt an operation that the system feels like letting you do. If you want to do something that’s not available, you can push and drag buttons and icons as much as you want with no effect whatsoever. No feedback, only frustration. (A good UI will show in-context
The User Experience of Public Bathrooms
I am 100% sure that the people who design commercial toilet-paper dispensers don’t communicate with those who design the commercial rolls of toilet paper that go into these dispensers. Both types of designers do in fact share one common quality: no concept of physics. Most toilet-paper rolls are
a look back at the 2018 wp engine summit
Usability 101: Introduction to Usability
Usability and utility are equally important and together determine whether something is useful: It matters little that something is easy if it's not what you want. It's also no good if the system can hypothetically do what you want, but you can't make it happen because the user interface is too
Contextual Menus: Delivering Relevant Tools for Tasks
Rather than hiding irrelevant actions, disable them so that users won’t have to try to find where menu items disappeared, nor will they have to determine how to get the system back in the proper context to reveal a specific command. Also, make sure that you include all options (instead of just
Empathy Mapping: The First Step in Design Thinking
Our users are complex humans. It is natural (and extremely beneficial) to see juxtaposition between quadrants. You will also encounter inconsistencies — for example, seemingly positive actions but negative quotes or emotions coming from the same user. This is when empathy maps become treasure
Microinteractions in User Experience
Well-designed microinteractions can make a big impact on your user experience. They provide value by serving as a vehicle to communicate with the user. Microinteractions provide visual feedback of the system status or help users to prevent errors. Additionally, microinteractions can enrich your
Which UX Deliverables Are Most Commonly Created and Shared?
Interactive prototypes offer an interactive experience that’s most reflective of the final product, and, thus, are a powerful tool for showing what the user experience will ultimately be like. Usability reports and other research information were also found to be an especially useful with
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Past Bitcoin to Making Money from the Blockchain
On the blockchain now are things like property records, secure voting records, authentication of rare and valuable items like art. We’ve all heard how much safer our private issues (like health records) but what about even nonsensitive medical records? Even if you want to find a way to make
Internet of Things Makes it Easier to Steal Your Data
OEMs of the IoT enabled devices are trying to resolve the issue by providing the customers with privacy policies. Before starting to use the product, the client can read the document describing what data the product collects. Also, the document contains info about what purpose the collected data
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
a look back at the 2018 wp engine summit
2 Billion Downloads Later, Apple’s App Store is Still Going Strong
It would be nice if Apple gave us a better breakdown of the kinds of apps it actually delivers (free vs. paid, games vs. utilities, etc.). This kind of transparency is obviously not in Apple’s DNA, so we depend on data from third-party services like AdMob for this information. According to
What Small Businesses and Entrepreneurs can Learn from the College Admission Scandal
Being authentic doesn’t always come naturally in the business world, especially when you’re a startup and your small size works against you. Most entrepreneurs recall a moment where they need to connect an early customer to the accounting department, only to hand the phone to their co-founder
A Look Back at the 2018 WP Engine Summit | Can Hated Design Elements Be Made to Work?
Can Hated Design Elements Be Made to Work?
That said, PDF has its uses — they're just not in the realm of interactive information access. When people want to download a report for later reference, PDF shines. Indeed, I use it myself for this purpose. (As an example, see our report on social media usability, which is available for free
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
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The REI site had clear navigational categories that made it easy for users to find what they were looking for. The polyhierarchy allowed some users to find hiking clothes under Camp & Hike, while others browsed to the Men or Women categories and then shopped by activity. Promote Subcategories
Best Practices for Homepage Links on websites
Our research indicates logos positioned in nonstandard locations damage usability. Users are 6 times more likely to successfully navigate to the homepage in one click when the logo is left-aligned than when it is centered. Simply moving the logo towards the right side of the page caused people to
