Last week, some of the most progressive marketers and innovative thinkers using WordPress came together at the 2018 WP Engine Summit. Attendees left exhilarated and inspired to push their brands and agencies forward faster. The theme of this year’s Summit was Breakthrough. Insight into the Internet’s most forward-thinking trends like AI, voice technology, AMP, and PWA energized attendees with the knowledge and inspiration to fuel their professional breakthroughs. Additionally, Becky Hammon, Assistant Coach to the San Antonio Spurs, delivered a keynote speech to help ignite personal breakthroughs.
To conclude the Summit, we heard from WP Engine leaders who offered a look into the WP Engine roadmap. This included a look...
Earlier this year, we honored Webby for Good nominees using WordPress to bring positive changes to the world. On November 15th, 2018 industry experts and technology innovators from across the EU will meet for the Webby’s European sister show, The Lovie Awards. Winners are selected for creating a
The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
JS-Kit Score: Turn Your Site into a Localized Digg
Widget provider JS-Kit has released their latest widget this morning, Score. Score adds a thumbs up/thumbs down-style ratings widget to any page content, and then aggregates the data across the entire web site into an info box that can highlight a site’s top content. It can also integrate
Blockchain Metrics Will Add Transparency to Investing and Better Inform Investors
To this day, a lack of transparency represents one of the primary issues complicating the ability of investors to make informed investment decisions. The aggregation of financial data gives investors more purposeful and comprehensive data, and the integration of blockchain technology injects more
Brand Vocabulary in the Context of UX: Key Terms Defined
With the first, more meaningful definition of Brand in mind, we’ve compiled and defined the concepts that comprise an organization’s brand framework—those concepts that must be defined and understood on a company-wide level in order for an organization to provide a consistent brand experience
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Applying Discounts and Promotions on Ecommerce Websites
JCPenney was mindful of price-conscious buyers and implemented a Find Best Coupon banner during checkout. Users could click this, and an overlay would appear on the right, showing available coupons. Once users found an appropriate coupon, they could click Apply and the code would be applied
Brand Is Experience in the Digital Age
Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden
Assessing the Usability of a User Interface Standard
After a small section giving recommendations for the process of constructing usable interfaces, the standard defines requirements for menu and command oriented systems. It defines standard function key assignments (F1=help, etc.) and a standard terminology (for example, "personal code" is to be
Designing Effective Infographics
Statisticians and information designers have debated the details of scaling in charts for decades. One topic of particular contention is the starting point of the y-axis. Darrell Huff cautioned readers to beware of any chart that does not begin the y-axis with 0 in his 1954 book How to Lie with
Date-Input Form Fields: UX Design Guidelines
Date-input patterns are not created equal. Implement design patterns that are appropriate for your context. When designing date-entry fields support text input and consider whether or not you have an international audience. Avoid designs that are ambiguous because they can cause people to become
The User Experience of Customer-Service Chat: 20 Guidelines
When they chat with a human, some users do try to be polite to get a better response. “I try to be friendly. The nicer I am the better they will respond.” Although not everybody feels the pressure to be polite, some people will be excessively so and waste time and bandwidth with pleasantries
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How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites
World Market showed additional shipping fees for large items on the product page. However, this information was displayed in small print far from the item’s price, so it could have been easily missed. Instead, the page should explicitly state that the $50.00 fee applies to the product and place
Informational Articles Must Ask For the Order
The Iams kitten food page contained a clear link to Feeding Tips for Growing Kittens , which was highly attractive: all of our test users clicked it. The article was also very interesting and informative: all users scrolled through four screens of text. At the bottom of this fairly large page
UX Guidelines for Recommended Content
Recommendation engines are now common on a variety of websites and apps, often using some kind of artificial intelligence (AI) to drive personalized choices. With increased reliance on recommendations to direct users to items relevant to them, presenting lists of recommended content clearly, in a
Service Design 101
Reducing redundancies with a bird’s-eye view. Mapping out the whole cycle of internal service processes gives companies a bird’s-eye view of its service ecosystem, whether within one large offering, or across multiple subofferings. This process helps pinpoint where duplicate efforts occur
Decision Frames: How Cognitive Biases Affect UX Practitioners
Experiment with different frames. Try restating your question in reverse terms, or from a different point of view. Taking a few seconds to simply flip a data point from a success rate to a failure rate, or to consider not just a percentage of failure but the actual number of people affected, is a
Smart data exchange will bring value to smart city innovation
When it comes to smart city innovation, it’s arguable that most use cases are not that exciting to the average resident. A connected garbage bin, traffic light or parking meter is not going to cause applause and adoration for city officials at least in the first instance. But as more and
The Positive Evolution of Your Business Depends on the Tech Revolution
There are more Millenials than Baby Boomers in the world today, and they have a looser hold on their wallets — coupled with a strong desire for near-instant gratification. They’re also the ones who’ve been raised on digital technology. Entering the world with a computer in their hands
Resisting and Reducing Enterprise Storage Downtime
Snapshots are images of a system’s state in time. They record the condition that a system is in. The situation that the system is in will include the data that has been stored, installed or deleted applications, created files, videos, images, etc. Snapshots consume very little space, especially
3 Reasons Why Your Success Depends on More Than a Great Product
If you spend as much time focusing on meeting customers’ needs as you do on product development, you can turn customer service into a powerful differentiator for your company. That’s critical, as 88 percent of customers prioritize customer service over innovative products when deciding whether
the a look back at the 2018 wp engine summit continue
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Trademark Protection for Startups
Once you have determined your desired name is available to trademark you should immediately apply to register it with the U.S. Patent and Trademark Office. Since trademark rights can be acquired either when you first use your trademark or first to file for an intent to use the same, it is
A Look Back at the 2018 WP Engine Summit | Website Response Times
Website Response Times
In a recent study for our work on Brand as Experience (now a full-day training course on branding and UX), we asked users what they thought about various websites they had used in the past. So, their responses were based not on immediate use (as in normal usability studies), but on whatever past
Top 10 Enduring Web-Design Mistakes
Users on BAM Construction’s site wanted details about construction projects, but weren’t sure if the information would fall under Who We Are, What We Do, or How We Do It. Most started in What We Do, but that section contained overviews of the type of work the organization offered to clients
The Distribution of Users’ Computer Skills: Worse Than You Think
There is one more difference between you and the average user that’s even more damaging to your ability to predict what will be a good user interface: skills in using computers, the Internet, and technology in general. Anybody who’s on a web-design team or other user experience project is a
