Whether users seek company information in a B2B (business–to–business) or B2C (business–to–consumer) context, effectively explaining a company’s purpose and what it stands for is important for users and helps the business maintain its reputation.
Most sites offer an About Us section, but the pages often do a poor job of clearly communicating the most important information about the organization. Additionally, many people now seek out company information not only from the About Us section, but also from third parties who might provide an honest, unbiased perspective about the organization.
Seeking About Us Content: Why and How
Though big or famous organizations may think the About Us section of the site...