After the Buy Button in ECommerce

After the Buy Button in E-Commerce

I recently discussed our report on the usability of confirmation email with a marketing manager. She said that while it was interesting research, it wasn’t really relevant to her marketing team because confirmation messages are sent out only after customers have placed their orders.

It’s certainly true that confirmation messages aren’t part of the upfront selling process. However, they should be considered as part of your Internet marketing strategy because they impact subsequent orders .

The biggest challenge in e-commerce is to create trust. On the Web, your company is completely virtual. People can’t touch the product. They don’t get impressed by your big building or fancy décor. They don’t...






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