Amazon No Longer the Role Model for Ecommerce Design

Amazon: No Longer the Role Model for Ecommerce Design

It’s often good to copy the big guys. When people grow accustomed to a certain design, following it in your own interface supports transfer of learning and thus increases usability. If you’re designing an application, follow the lead of Microsoft Office — for example, use a floppy-disk icon to denote “save” (even though nobody saves to floppies any more). If you’re implementing a search feature, copy Google.

For ecommerce usability, Amazon.com used to be the model. In 2001, we evaluated the usability of 20 ecommerce sites and Amazon was the clear winner, scoring 65% higher than the average of the other 19 sites. Having the Web’s best usability served Amazon...






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Amazon: No Longer the Role Model for Ecommerce Design | Responsive Web Design (RWD) and User Experience

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