Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Alex993
Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites.
Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1) it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users to get the deals being communicated. In this article, we will provide a set of...
Analyzing transcripts is much better than relying on patchy notes or memory. You’ll stay closer to the data for longer, and you’ll be less likely to leap to conclusions that aren’t supported by the data. There are plenty of inexpensive transcription tools which will transcribe the audio
For each interactivity attribute, Tolstrup and Heyer constructed simple interactive prototypes meant to embody the two extremes of that attribute. For example, they created one prototype for direct manipulation in which users could change the width of a circle by directly clicking on the circle
There is no formula that can tell you exactly what your website should look like. But it’s clear from this research that you can’t rely on shortcuts like disregarding standard web conventions to make your site look special. People are attracted to novelty, but we’re also creatures of habit
Blockchain Metrics Will Add Transparency to Investing and Better Inform Investors
Unfortunately, this is not the case as the average investor in most markets does not have timely access to reliable data to allow well-informed decisions in the markets. On the brighter side, the advent of blockchain technology makes it possible to record and track financial data without forged
Robotics and Big Data are Transforming Nursing: 4 Key Insights
These days, many healthcare institutions are using the power of technology to help patients stay in their homes and out of the hospital. Big data and the Internet of Things have advanced to allow remote monitoring for patients in their own homes. Entrepreneurs taking the helm of app building for
Blockchain-Based Data Security Taking Over Key Industries
One of the leading innovators in blockchain technology has been ALTR. In June 2018, ALTR made a splash in the healthcare scene with its announcement of multi-million-dollar funding to advance is blockchain cybersecurity initiative. The company’s proprietary Altrchain technology, a blockchain
Layered Interaction Analysis of Direct Manipulation (Jakob Nielsen)
An example of a measurement of the extent to which a computer served as a computational appliance, is the study by Haas (1989) of users revising a text either in a computer editor or using pen and paper. She had test subjects think aloud while they edited the text and she then counted the
applying discounts and promotions on ecommerce websites
A Checklist for Designing Mobile Input Fields
Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there
Designing Effective Infographics
Infographics are often shared on social media platforms such as Twitter, Facebook, and LinkedIn. These channels can be helpful in driving traffic to your content. However, graphics shared on social media are often reposted without a link to the original source. Consider adding a watermark or logo
Status Trackers and Progress Updates: 16 Design Guidelines
Conduct user research to find out how much time users expect to pass between updates. When you have long periods with no possible updates (for example, an application is in a queue), consider using periodic messaging with helpful and relevant information about next steps. These may reassure users
The State of Transactional Email
In preparation for the fourth edition of our report on transactional email and confirmation messages (part of our Ecommerce User Experience report series), we conducted two user research studies: in-person usability testing, and a longitudinal diary study. The main types of transactional email
User Experience vs. Customer Experience: What’s the difference?
Originally the term was meant to describe the totality of the interactions that users have with an organization. But because it was proposed in an era where computers were the main form of digital interaction, some have started to assign to it a limited interpretation: that associated with one
Mobile's New Power Couple: PWA and AMP
Soon, everyone got on board and organizations began creating mobile versions of their site. However, inefficient and clunky infrastructure left users dependent on their desktop. Finally, the mobile web reached a point of maturation with the creation of Responsive Web Design. Using the same code for
applying discounts and promotions on ecommerce websites
Bringing Array Themes into the WP Engine Family
We’re excited about all of these developments—the new styles we’ll be incorporating into future Genesis themes, the added ease and functionality we’ll be able to provide for Gutenberg, and the addition of Mike and John to our team. But most of all, we’re looking forward to the
Bringing Array Themes into the WP Engine Family
Sifting through the thousands of themes in existence today is a daunting task, and finding the right one for your website is just part of the challenge. No one wants to trust their portfolio, online magazine, or e-commerce site to just any formulaic theme. Making sure it’s well designed, well
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
However, because horizontal scrolling is a lot less common on desktops, users often have no idea that they can discover content by “swiping” on large screens. Since people interact with mobile and desktop devices differently, the one-size-fits-all approach can backfire. The key point is that
iOS Design Rules to Break
Leveraging the Plus icon to trigger actions is particularly harmful when the user misinterprets what will occur. Since the Plus icon is regularly used on the web and in mobile apps to communicate that a list can be expanded — together with the arrow (>) and the caret (^) — users often do not
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CSS conversion of my Radio weblog
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Data Privacy Attitudes and Connected Cars: A Deeper Look
Not surprisingly, the consumers who participated in our recent consumer study on connected car data sharing expressed concerns. about sharing their data with various types of businesses and government entities. A full 66 percent of connected car owners and 64 percent of new car buyers say that at
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Yes, Entrepreneurs Can Thrive in Corporate Environments
Government-funded or private research facilities at universities or research institutes can provide some of the elements needed. Large companies are also well-suited to create a cross-functional, collaborative, win-together environment. Demonstrated support has been shown by innovation incubators
applying discounts and promotions on ecommerce websites
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Applying Discounts and Promotions on Ecommerce Websites | When to Use Which User-Experience Research Methods
When to Use Which User-Experience Research Methods
While it's not realistic to use the full set of methods on a given project, nearly all projects would benefit from multiple research methods and from combining insights. Unfortunately many design teams only use one or two methods that they are familiar with. The key question is what to do when
Can Hated Design Elements Be Made to Work?
That said, PDF has its uses — they're just not in the realm of interactive information access. When people want to download a report for later reference, PDF shines. Indeed, I use it myself for this purpose. (As an example, see our report on social media usability, which is available for free
Nielsen's Law of Internet Bandwidth
The dots in the diagram show the various speeds with which I have connected to the net, from an early acoustic 300 bps modem in 1984 to an ISDN line when I first wrote this article (and updated to show the 300 Mbps upgrade I got in 2018). It is amazing how closely the empirical data fits the
