Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Alex993
Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites.
Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1) it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users to get the deals being communicated. In this article, we will provide a set of...
When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating
Comparing the new Southwest Airlines homepage to its previous design clearly illustrates the advantages and disadvantages of this approach. Like many airlines, before it was redesigned, the Southwest homepage had become cluttered with different promotions and programs. The background image was
Why is it important to understand the components of brand, and to differentiate brand from its common misinterpretation as simply a logo, a figurehead, or a website, among other things? Only when all three brand components — visuals, tone, and behaviors — are present and true to the core brand
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Touch Targets on Touchscreens
For instance, the Glow Baby app visualized the history of tracked sleeping times, diaper changes, and feeding sessions with various colored bars or icons so users could detect possible patterns in baby’s behavior. Tapping on an individual event displayed detailed information, such as the exact
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Wizards: Definition and Design Recommendations
A classic dilemma in user interface design is whether to allocate control to the user or to the computer. Usually, people feel better when they are in control, but having too much freedom might get the user into trouble and will often cause them to waste time. Wizards allow the computer to control
Generic Commands
From the above table, it might seem that move-copy-delete is the superior set of generic commands. In practice, however, it forces you to specify where you're copying or moving to and from. Having 2 arguments per command complicates matters. In contrast, cut-copy-paste employs an intermediate
The Slow Tail: Time Lag Between Visiting and Buying
Dr. Alan Rimm-Kaufman from the Rimm-Kaufman Group recently tracked one million clicks on search ads on Google and Yahoo. These advertising clicks eventually translated into 41,377 conversions on the target websites. Although the clients in question must remain anonymous, they presumably have
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Knowing a better design exists made it painful to sit, day after day, and watch users fight with the mouse to scroll through the huge menu. Sometimes users selected the wrong menu option and then had to waste even more time with the drop-down. And, in this study, we mainly tested young, able-bodied
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coupon applying discounts and promotions on ecommerce websites the
How to Recover Abandoned Shopping Carts for WooCommerce Stores
Many of those abandoned carts are probably lost for good because you don’t have any contact information from the shopper to try to win them back to checkout. But for a percentage of the carts, your shopper will have gotten far enough along in the process that you’ll have an email address (or
How to Recover Abandoned Shopping Carts for WooCommerce Stores
Many of those abandoned carts are probably lost for good because you don’t have any contact information from the shopper to try to win them back to checkout. But for a percentage of the carts, your shopper will have gotten far enough along in the process that you’ll have an email address (or
UX Research Cheat Sheet
User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep
Case Study: Iterative Design and Prototype Testing of the NN/g Homepage
As new components were designed (for example, buttons, lines, type, hover styles, and tiles), they were added to a master component stylesheet. This process made creating specifications for developers efficient because there was no redundancy; we named each component on the page layouts, allowing
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CSS conversion of my Radio weblog
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Groundbreaking Tips for Managing Big Data
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Passport Raises $3m to Build the Modern Shipping Carrier
Parcels move through Passport’s curated network of carriers, a “virtual delivery network”, in Yancher’s words. “We’re not two guys and a truck. We find the best private carriers and Posts all over the world and partner with them directly”. Tony Chen and Misha Moskovtsev, the team’s
series applying discounts and promotions on ecommerce websites take
How Do You Determine Which Partners Will Fuel Your Success?
Marketing Week pointed out that behemoths like Amazon and Adidas have grown larger as a result of their partnerships — Adidas increased its brand value by 50 percent, mainly thanks to its expanded roster of partners, while Amazon notched a $208 billion brand value rating as a result of its
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Applying Discounts and Promotions on Ecommerce Websites | The Roots of Minimalism in Web Design
The Roots of Minimalism in Web Design
Proponents argue that minimalism reduces information overload: the more features and content you can cut out, the less people have to deal with. Minimalism done well can also create a positive emotional experience for users. People do tend to respond better to aesthetically-pleasing interfaces. As
Can Hated Design Elements Be Made to Work?
That said, PDF has its uses — they're just not in the realm of interactive information access. When people want to download a report for later reference, PDF shines. Indeed, I use it myself for this purpose. (As an example, see our report on social media usability, which is available for free
Can Hated Design Elements Be Made to Work?
That said, PDF has its uses — they're just not in the realm of interactive information access. When people want to download a report for later reference, PDF shines. Indeed, I use it myself for this purpose. (As an example, see our report on social media usability, which is available for free
