Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Alex993
Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites.
Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1) it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users to get the deals being communicated. In this article, we will provide a set of...
This dimension refers to physical obstruction of content. For example, a modal advertisement with a dark background will obscure the primary content, and a persistent banner will physically occupy many pixels on a page, thus pushing information below the fold — especially on a mobile device. On
Why is it important to understand the components of brand, and to differentiate brand from its common misinterpretation as simply a logo, a figurehead, or a website, among other things? Only when all three brand components — visuals, tone, and behaviors — are present and true to the core brand
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Is the Blockchain Role in Advertising Too Overrated?
That’s what IBM’s senior vice president of industrial platforms, Bridget Van Kralingen also mentions. The future development of blockchain will depend on a stable ecosystem. Corporate networks will be able to reach a robust capacity only when innovative technology developers, industry experts
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
When Will You Be Able to Use Cryptocurrency to Buy a Pack of Gum?
Is cryptocurrency the payment of the future? Or is it another fad that will fizzle out before it really gains traction? Crypto advocates may be frothing at the mouth to promote mass adoption, but without a serious rethinking, crypto is destined to remain a barter tool for only the truest
When to Use Which User-Experience Research Methods
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Radio Buttons: Always Select One?
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When and How to Create Customer Journey Maps
At the heart of a journey map’s narrative is what the user is doing, thinking, and feeling during the journey. These data points should be based on qualitative research, such as field studies, contextual inquiry, and diary studies. The granularity of representation can vary based on the purpose
Transactional Email and Confirmation Messages
One change is that it's important to use a descriptive sender name in addition to a good From email address. This is due to changing email software. Some Web-based services display only the user ID from email addresses, which is rarely helpful without a domain name. For example, in Gmail, a message
Helpful Filter Categories and Values for Better UX
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The State of Transactional Email
In preparation for the fourth edition of our report on transactional email and confirmation messages (part of our Ecommerce User Experience report series), we conducted two user research studies: in-person usability testing, and a longitudinal diary study. The main types of transactional email
WP Engine CEO Heather Brunner Named as 2019 Great Place to Work For All Leadership Award Honoree
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A Look Back at the WP Engine London Summit .
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At SXSW, WP Engine CEO Heather Brunner Underscores Importance of Altruism in a Growing City
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UX Stories Communicate Designs
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Expandable Menus: Pull-Down, Square, or Pie?
Gmail for iPad: The hamburger icon (top screenshot) expands a sliding menu that pushes the menu handle (the hamburger) towards the middle of the page (bottom screenshot). Even if the finger position were to stay unchanged after the menu got expanded, the user would have to move it out of the way to
User Intent Affects Filter Design
Net-a-porter.com: The moment between when a facet is selected (in this case, Black) and the new results are displayed minimizes visual distractions; the entire results area dims and an animated spinner shows progress. Even with a fast system, designs should avoid visual changes that happen too
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The year 2017 suffered the greatest ransomware attack in the history of the internet. The WannaCry ransomware detected in hospitals of the UK. It then exploded across the globe and affected more than 200,000 computers across 150 countries. This attack targeted the computers running with the
From Smart Home to Aware Home
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How to Put Big Data’s Superpowers to Work for Marketing
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How These Apps Will Make You A Better Photographer
You will want to choose a community where you can thrive. Find a site and an app where you can freely access many variations and concepts for your visual creation ideas. Access as many interpretations and meanings for your photographic creatives and art for which you have the yearning. Have the aim
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Applying Discounts and Promotions on Ecommerce Websites | Login Walls Stop Users in Their Tracks
Login Walls Stop Users in Their Tracks
As a rule of thumb, we recommend that you use the reciprocity principle when considering a login wall in front of your users. Always weigh in what the perceived benefits are for the users: if there is the slimmest chance that those benefits are not evident, forego the login wall — either all
The Anatomy of a List Entry
A list entry in the United Healthcare’s medical-provider directory page emphasizes the provider name in large blue font. The provider’s specialty is also stressed in a smaller but bold font directly below the name. Other important pieces of information are isolated and paired with icons toward
Change vs. Stability in Web Usability Guidelines
Newer Web usability guidelines are likely to prove even more stable than the findings from the 1990s. So far, we have not revised a single guideline that we've discovered in research since 2000. Each time we study something again, the guidelines are reconfirmed. We continue to discover new
