Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Alex993
Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites.
Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1) it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users to get the deals being communicated. In this article, we will provide a set of...
The end of a journey-mapping project does not mean that the map is final (see above about future-state and current-state maps). Journey maps should be iterated so the map matches the current experience, even after system changes have been made. For remote teams, selecting a tool that allows easy
While, as a whole, web usability has improved over these past several years, history repeats and designers make the same mistakes over and over again. Designers and marketers continuously need to walk a line between providing a good user experience and increasing advertising revenue. There is no
This bar chart shows the average activity-importance rating for activities performed on a computer/laptop (red) versus on a mobile device (grey). Computer activities had an average importance rating of 4.03 out of 5, with a 95% margin of error of 0.25. Mobile activities had an average importance
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Optimizing Business Decisions With Blockchain Technology
Decentralized Autonomous Organizations (DAO) is the name given to the organizations where decisions are made electronically through the blockchain and smart contracts system.When a business operates in such a system, it is governed by rules established through open voting with the weight of each
The Blockchain Talent Shortage May Be Nearing Its End
Developers are also thinking about the long-term future. While some recognize blockchain as a fundamental technology for almost every industry in the next several years, others are thinking about the flaws inherent in the system; for example, while blockchain works extraordinarily well for a
A Checklist for Designing Mobile Input Fields
Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there
on applying discounts and promotions on ecommerce websites evaluated
The Anti-Mac User Interface (Don Gentner and Jakob Nielsen)
Any realistic person who reads the preceding outline of the Anti-Mac interface will realize it is mostly impractical with the current state of computers and software. Language understanding is still in its infancy; most of the population are having their first encounters with computers; and most
Group Form Elements Effectively Using White Space
If form length is a concern, you can place field labels to the left of the text fields. However, make sure that labels are of similar length and are placed as close to the text fields as possible. If the labels are too far to the left, it can be difficult to associate the correct label with its
Teenager’s UX: Designing for Teens
Teenagers use the internet on many devices in various environments. For our research, we focused on web and app usability for laptops, tablets, and mobile devices. Although teens spend endless time texting and on social media, we didn’t focus on these activities because our goal was to derive
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
If you want to increase the overall size of your audience, then it’s imperative to define extremely infrequent users as a distinct group, because these are your potential future customers. Ideally you should have some specific information about which new markets you hope to expand into; but even
Sympathy vs. Empathy in UX
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Recapping the State of the Word 2018
Widgets are the content that sit around, above and below the post content. Phase two will be transitioning these widgets, written in PHP, to blocks you can implement in the sidebar and other areas of your website. This will address a whole in the Classic Editor to Gutenberg transition because many
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Gutenberg—Believe in the Beauty of Your Dreams
Despite concerns that Gutenberg would launch too early, that simply hasn’t been the case, and in recent months a herculean effort has gone into checking a considerable subset of the most-used plugins to make sure they’re Gutenberg-compatible. An equally heavy lift has been undertaken by
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Web Page Footers 101: Design Patterns and When to Use Each
Many ecommerce, entertainment, and other sites which encourage browsing opt for an infinite scroll in order to keep users on the page. Content continually loads so there is no consistent bottom on every page, and thus no footer section. However, the content that would have been in the footer
The purpose of a style guide is to collect all product-interface elements in a modular library. It benefits the UX team in two ways: (1) prototyping ideas and implementing new designs becomes more efficient, and (2) a consistent visual design can be easily enforced throughout the product. Designers
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
The Biggest Hacking Risk? Your Employees
Good ethical hackers don’t just do one pass through your systems. Instead, they continually run through all scenarios and test the newest methods of attack against your defenses, a process known as penetration testing. That’s the only way to remain a step ahead of real threats. A comprehensive
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
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7 Business Killers — Thoughts Startups Ought to Consider
No one needs to settle for a dimmed existence due to a lacking sense of self-worth. Many business startups individuals can buy into thoughts that there is something wrong with them. Some feel that they, personally, are somehow inadequate, not good enough and not worthy of being a competitor. These
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Applying Discounts and Promotions on Ecommerce Websites | UX Mapping Methods Compared: A Cheat Sheet
UX Mapping Methods Compared: A Cheat Sheet
Low-fidelity maps are unpolished and often created with sticky notes in a flexible, unrefined manner. These maps are best in an early part of the process. Low fidelity means little commitment or creation effort and empowers people to collaborate, revise, and update as needed. Use sticky notes
Flat-Design Best Practices
Even if your organization’s characteristics fit that list, we usually advise against a totally flat UI in most situations. There are some cases where a totally flat design won’t do much harm — in designer portfolios or very simple marketing sites, for example. Such sites those can benefit
Marginalia of Web Design
As part of the HTML standard, every Web page should have a <TITLE> defined in its header. Page titles are important for navigation support since they are normally the default way to refer to pages in various navigation support mechanisms such as bookmark lists, history lists, overview