Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Alex993
Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites.
Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1) it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users to get the deals being communicated. In this article, we will provide a set of...
Take Uber for example. While the experience is hugely popular and generally pain free, there is room for enhancement — especially for large groups travelling together. Currently, a group must problem-solve in order to figure out how many “ubers” to call and and how many passengers can fit in
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
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Although, as we’ll see later, indicators are used quite frequently to signal validation errors or notifications, they can also be used on their own. Indicators are visual cues intended to attract users’ attention to a particular piece of content or UI element that is dynamic in nature. (If
is applying discounts and promotions on ecommerce websites a
7 Tips for Successful Customization
Users often won’t bother to customize the site, even if the system is clear and simple to use. Because of this, don’t depend on customization to make a good experience. Generic site experiences, with no customization, should be strong enough to support users. You do not want a user staring at
7 Tips for Successful Customization
You may want to allow users to select the background color of their interface, but is there adequate payoff or interest in that option to account for the additional cost of implementation? You may want to allow users to move content areas around a page to create a unique experience, but again, it
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Continuing our restaurant UX analogy, think about how you might order appetizers at a restaurant. Say you want to order three appetizers for the table, but as soon as you name the first one, the waiter snatches the menu out of your hands and walks back to the kitchen to get the chefs started on
UX Research Cheat Sheet
When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating
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More guidelines regarding the usability of store finders and locators can be found in the full report available for download. The report contains 58 design guidelines for both desktop and mobile store locators, and is published as a volume of the e-commerce UX report series but can also be read as
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In 2015, WP Engine opened our first global office in London as a physical representation of our desire to expand our team of WordPress specialists and better serve our customers globally. Since then, we’ve worked hard to create a workplace that is collaborative, productive, and fun. Today, we
to applying discounts and promotions on ecommerce websites full
WP Engine Participates in the Day of Understanding
Diversity has long been an important topic for WP Engine. CEO Heather Brunner often says “diversity attracts diversity.” This means that as a company naturally attracts and retains diverse talent, that diversity is sustained from the inside by employee referrals. Ultimately, the
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The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
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I recently emailed myself a link to the a CPR training page on the American Red Cross mobile site to remind myself to sign up for training. When I clicked the link on my laptop, I was directed to the mobile site’s homepage instead of the CPR training page. According to a 2012 Google report, 49
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
How To Secure Your IoT Devices And Why Should You Do It
Since 2015, when the IoT devices started to become more and more popular, the technology has been a controversial subject. Recently, the FBI released a statement through which they warned people in the entire world that these devices can be as dangerous as they are useful. Of course, we had the CIA
Past Bitcoin to Making Money from the Blockchain
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RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Perkash came up with the idea for Lumo seeing her co-founder and CTO, Andrew Chang, suffering from debilitating back pain. Perkash is married to a spine and sports physician, so she could understand how important posture really was. Perkash advised Andrew to attend a posture class and as a result
website applying discounts and promotions on ecommerce websites when
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This is something a user doesn’t necessarily experience within traditional banking institutions, but with the help of technology like artificial intelligence, financial applications can now better understand the users’ desires and wants with real data. Finding a way to personalize an
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Applying Discounts and Promotions on Ecommerce Websites | Web Page Footers 101: Design Patterns and When to Use Each
Web Page Footers 101: Design Patterns and When to Use Each
Many of our study participants described being motivated to pick a site based on the awards and testimonials received by that site. Highlighting accolades in the footer can be a good tactic when building authority and credibility. However, showing too many testimonials and awards could also raise a
Kill the 53-Day Meme
Unfortunately, it is proving to be almost impossible to stop writers (whether journalists or Usenet posters) from citing this number: it has taken on a life of its own, as people cite it based on secondary sources (earlier articles) instead of primary sources (direct interviews with me). The 53-day
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On mobile devices we often encounter designs that favor selection versus typing; these designs are based on the assumption that typing is difficult with a small touchscreen keyboard. As a result, users are sometimes forced to select an alternative from a long list of items — for instance, a list
