Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites
Alex993
Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites.
Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1) it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users to get the deals being communicated. In this article, we will provide a set of...
Though interaction has always been important for forming customer impressions in service industries — customers would quit going to McDonalds if they were consistently treated rudely by staff no matter how highly they rate the fries — what’s new is that interaction and user experience have
UX design often requires collaboration to generate ideas. In-person ideation workshops are much easier than the remote equivalent. When ideation participants are in the same room together, they have a shared context — it’s easy to see what they’re sketching on a sheet of paper and what
All UX mappings have two-fold benefits. First, the process of creating a map forces conversation and an aligned mental model. Second, the shared artifact resulting from the mapping can be used amongst your team, organization, or partners to communicate an understanding of your user or service. This
Can the blockchain and IoT solve international freight’s issues?
DS: It’s really about creating a product that is ten times better than what is currently being offered. Our initial strategy is focused on collaborating with larger corporations to run proof -of-concepts with their supply chains so that we gain hands-on insight and also recognition. Our product
Is Blockchain Winning or Losing? — 4 Stages of Blockchain Evolution
It is especially important when different parties of the deal do not trust each other but need to ensure that it’s fair. The universal character of this technology allows applying it practically to any industry, and there is already a multitude of blockchain use cases. Hence, the smudged
5G and Blockchain: What to Expect
Decentralized blockchains can be used as an underlying protocol layer with reliablly security for settling transactions and smart contract conditions between IoT devices. Decentralized blockchains also allow for the identity of IoT devices to be safeguarded and guaranteed. Presently, these devices
10 Best Application UIs
When it comes to modal dialog boxes, our winners have very distinct ideologies. At one extreme is Seating Management. As a real-time application monitoring a physical environment, Seating Management didn't set out to interrupt hostess work in any way. If a hostess wants to seat 5 guests at a table
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The Distribution of Users’ Computer Skills: Worse Than You Think
The OECD project looked at a broad range of job-related skills, but of most interest to us is the test of technology skills. For this part of the study, participants were asked to perform 14 computer-based tasks. Instead of using live websites, the participants attempted the tasks on simulated
Top 10 Application-Design Mistakes of 2008
When I tested some of the first Macintosh applications in the mid-1980s, users were often stumped by the empty screen that appeared when they launched, say, MacWrite. What do I do here , indeed. The first step was supposed to be to create a new document, but that command was not shown anywhere in
UX Research Cheat Sheet
When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating
Accot-Zhai Steering Law: Implications for UI Design
On MacOS, moving the mouse cursor through a hierarchical menu involves a series of linear path-steering tasks separated by 90-degree turns. Within the main menu, submenus open on hover. Note that the second step in this L-shaped sequence (moving from Find to its child menu) involves the
Decision Making in the Ecommerce Shopping Cart: 4 Tips For Supporting Users
Sites that only offer this minimal view of the cart often move users directly to the checkout process when ready to purchase, rather than providing a page with a dedicated view of the items in the shopping cart. The cart, if displayed at all, is shown in only a small section of the checkout page
Top 10 Application-Design Mistakes of 2008
The opposite problem — having something that looks like a GUI control when it isn't one — can reduce usability even more. We often see text and headlines that look like links (by being colored or underlined, for example) but aren't clickable. When users click these look-alikes and nothing
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UX Mapping Methods Compared: A Cheat Sheet
All UX mappings have two-fold benefits. First, the process of creating a map forces conversation and an aligned mental model. Second, the shared artifact resulting from the mapping can be used amongst your team, organization, or partners to communicate an understanding of your user or service. This
UX Retrospectives 101
Retrospectives can be useful tools amongst UX teams, especially if these teams aren’t embedded in product teams, as they can help UX professionals focus on specific processes or evaluation methods. For example, if a UX team just started implementing design thinking as a new process, a
A Look Back at the WP Engine London Summit .
At the end of September, we held our 2018 WP Engine Summit in Austin, Texas. Last week, agencies, brands, and digital innovators from EMEA came together in London for the WP Engine EU Summit. Attendees discussed the future of digital experiences, Gen Z’s perception of the Internet, and the
Gutenberg—Believe in the Beauty of Your Dreams
With regards to Genesis, the good news is that it has no substantial backwards-compatibility issues with Gutenberg. The main focus of updates to the StudioPress themes are focused on adding styles for the new Gutenberg blocks. However, what we’re most excited about are the brand new features we
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Heather’s leadership at WP Engine has been instrumental in helping the company build an enduring, predictable business, particularly after a key investment from Silver Lake last January, as well as the recent acquisition of StudioPress. Heather also heads a diverse leadership team and has
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The combination of big data and AI means that credit card companies have access to more data than ever before—and they’re using those data to their advantage. While at first you might be somewhat creeped out that your credit card company is following you so closely, there are actually many
3 Areas Where Blockchain Will Propel the Drone Industry Forward
There are many reasons that blockchain holds significant potential to improve data security across all sectors – not just for drones. With blockchain, data is decentralized and therefore, the owner of the information doesn’t need to rely on a third-party data security provider. Everything
Images of Fitbit next smartwatch reveal heart-rate improvements
Morgan Stanley: Fitbit needs better software to survive The firm is in a precarious position, once the dominant player in the wearable market, it has lost significant marketshare to Apple and Xiaomi. Other brands, like Garmin and Samsung, are providing customers with alternatives to the standard
Top 10 Latin American IoT Startups to Watch
Accenture predicts that industrial IoT devices will add US$14T to the global economy by 2030. For industrial operations, monitoring and controlling equipment remotely can be challenging. We Technologies is a Chilean company that makes it easy for users to operate and automate industrial equipment
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7 Critical Time Management Skills to Boost Your Productivity
Taking the last tip a step further, when expending serious brainpower, eliminate distractions from your environment. Log out of your email (or pause your inbox using a tool like Boomerang), turn off your phone, close your office door — whatever you have to do to keep your brain from losing focus
7 Benefits Startups get From HR in the Early Stages
In every start-up, the workload is comparatively higher. People have to work beyond their working hours with complete dedication. Even the monetary remuneration rewarded to the employees and other perks are also relatively less than established companies. There are chances that an employee feels
Applying Discounts and Promotions on Ecommerce Websites | Anchors OK? Re-Assessing In-Page Links
Anchors OK? Re-Assessing In-Page Links
Another common pattern for in-page links displays the links in an area normally used for navigation. For instance, in-page links may appear as sticky navigation at the top of a page. However, we recommend against this placement. The biggest usability concern about in-page links is that they break
Password Creation: 3 Ways To Make It Easier
It’s not enough to just have a link to password requirements (most people won’t notice it or won’t bother expanding that link); password requirements should be visible at the time when the user is creating the password. (And in case you were considering putting the password requirements
Responsive Web Design (RWD) and User Experience
While responsive design emerged as a way to provide equal access to information regardless of device, it is also possible to hide certain items — such as background images, as in the Transport for London example above, secondary content or supplementary navigation — on smaller screens
