Applying Discounts and Promotions on Ecommerce Websites

Applying Discounts and Promotions on Ecommerce Websites
Applying Discounts and Promotions on Ecommerce Websites

Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites.

Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1)  it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users to get the deals being communicated. In this article, we will provide a set of...






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Applying Discounts and Promotions on Ecommerce Websites | Can Hated Design Elements Be Made to Work?

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