Apps Within Apps: UX Lessons from WeChat Mini Programs
Apps Within Apps UX Lessons from WeChat Mini Programs
Apps Within Apps: UX Lessons from WeChat Mini Programs
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WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. A product update at the end of 2017 introduced a new major function in the app: WeChat mini programs (including mini games). Mini programs are similar to apps, but they are built within WeChat: they feel like apps within a larger app. Thus, a Chinese company can interact with users of mobile devices on four distinct channels:
That mainstream corporate websites make blatant usability mistakes is understandable because most members of their teams aren't grounded in graduate degrees in human-computer interaction. (That's why I have recently added foundational courses, such as The Human Mind, to my usability conference
Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there
When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating
Sharing Economy 2.0: Technology is Removing the Need for Single Asset Ownership
However even this concept is beginning to change. From our cars, to our internet, to our DIY toolkit that we only use once a year — what it means to be convenient, is changing. “Things” are costly and take up too much space. We don’t utilize the full value of our assets. Private
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Moving Towards web3.0 Using Blockchain as Core Tech
The invention of Bitcoin and blockchain technology sets the foundations for the next generations of web applications. The applications which will run on peer to peer network model with existing networking and routing protocols. The applications where centralized Servers would be obsolete and data
Brand Is Experience in the Digital Age
In digital systems, customers interact with the representation of the brand in the form of websites and other interactive services, making behavior a crucial attribute of brand. The granularity of behavior as a brand attribute can and does vary and can be expressed holistically at the level of
apps within apps: ux lessons from wechat mini programs
Branding an Intranet
This kind of cagey intranet name doesn’t come easily. If you want to try one, test it out with employees before implementing it. And think about whether the name can last for years to come. Getting people to call the intranet by a different name is difficult. They will still refer to the intranet
Design Thinking 101
This is the most important part of design thinking, but it is the one most often forgotten. As Don Norman preaches, “we need more design doing.” Design thinking does not free you from the actual design doing. It’s not magic. Milton Glaser’s words resonate: “There’s no such thing as a
Children’s Exposure to Digital Technology Causes Parental Anxiety
A 9-year-old boy indicated he had to ‘win’ the time to play games online. His mother would give him educational quizzes on topics such as the pronunciation of Chinese characters or the meaning of old Chinese sayings. If he got them correct, he could choose a reward. He usually chose 10
In-Store & Online: Designing For the Changing Behaviors of Today’s Shoppers
In this case, the benefit that the user received from going online after the in-store visit was better visualizations of the options for the item she was interested in. The physical store’s strengths included the ability to feel and try out the products, but it lacked a comprehensive view of
Tips for Better Product Descriptions on Websites
For instance, Anthropologie.com offered an item called Pilcro Hyphen Embroidered Chinos. The embroidery was a feature notable enough to be mentioned in the product name. However, the accompanying text about the item, listed under a Details label, made no mention of the embroidery. Only when a
Case Study: Iterative Design and Prototype Testing of the NN/g Homepage
This incremental approach also gives us the flexibility to learn as we go. If something isn’t quite right, we can make adjustments rather than getting too far down the road, potentially tripling the re-do work. (And there are always tweaks needed after any launch: if you do enough user testing
apps within apps: ux lessons from wechat mini programs
How Channels, Devices, and Touchpoints Impact the Customer Journey
Take a look at your own omnichannel ecosystem. What channels do you support? Across which devices? Ask yourself if there are important gaps to be filled in your channel solutions. Study the touchpoints of common customer journeys to understand the context of each interaction and how customers are
Which UX Deliverables Are Most Commonly Created and Shared?
Figure 6. This diagram shows the five most effective types of deliverables for each of the three audience types. Intersections of different circles represent deliverables considered appropriate for multiple audiences. Only one type of deliverable was considered equally effective with all three
WP Engine Participates in the Day of Understanding
WP Engine was proud to take part in this event sponsored by the CEO Action for Diversity and Inclusion. Each company was encouraged to customize the events during the day according to the needs, nature, and geography of its workplace. At WP Engine, multiple company-wide workshops were held in
Introducing Revolution Pro, the First Block-Based Genesis Theme
Using the new Gutenberg post editor with Revolution Pro, developers and designers are able to create custom, reusable modules for design and content. As we continue to release new block-based themes, we hope users will find it easier to dive into their creative projects more quickly and build
WP Engine Named a Great Place to Work in Ireland
Almost three years ago, WP Engine expanded its global presence and opened a second international office in Limerick, Ireland (our first was in London). Known as a city where technology and culture collide, Limerick has been the perfect location for WP Engine to grow and evolve. At its start, the
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
CRM and GDPR Compliance in 2019 for Startups
You should have specific purposes for using the information that people leave on your website or in your applications. Purposeless collection of the information is restricted by GDPR standards. How can you set a clear purpose? For example, you may want to send regular newsletters and blog posts
3 Free Banking Apps for Entrepreneurs
Chime is a mobile banking app with the slogan “banking like it should be,” and it offers a two-pronged approach to ensuring entrepreneurs are successful: saving money and managing it. One of the fastest-growing bank accounts in the U.S., Chime provides a spending account, a Chime Visa debit
apps within apps: ux lessons from wechat mini programs
How to Manage Conflict at Work
Long hours and tight deadlines overwhelm most of us. However, they do not make us more productive. We need to recognize that long hours sometimes do not equal success. People who put in 70 hours per week produce nothing more than those who put in 55. So, what is the real secret to maximizing your
How Start-Up Chile Helps Entrepreneurs and Chile Alike
Most importantly, many of these companies continue to operate in Chile, or at least in Latin America. Some of Start-Up Chile’s critics often point to the fact that some companies take advantage of CORFO’s generosity and leave immediately after the program. However, more than one-third of the
Apps Within Apps: UX Lessons from WeChat Mini Programs | Back-to-Top Button Design Guidelines
Back-to-Top Button Design Guidelines
The popularity of responsive web design has led to a proliferation of single-column, long-page designs both on mobile and desktop. A consequence of these designs has been the Back to Top button, which is a shortcut that allows users to quickly navigate to the top of the page. When users get at the
Video Usability
When you embed content that is hosted by another site or service, aim to control what, if anything, the site feeds to users at the end of your video content. Make sure that users are not presented with inappropriate videos or with a list of your competitors’ videos at the end of your video.
Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
Sadly, in this case, neither search, nor navigation, nor the Population Finder led the majority of users to the correct answer. Indeed, search was particularly bad on this site. One user said, "I know where I can probably find it faster: Google," and promptly abandoned the official Census Bureau
