Apps Within Apps: UX Lessons from WeChat Mini Programs
Apps Within Apps UX Lessons from WeChat Mini Programs
Apps Within Apps: UX Lessons from WeChat Mini Programs
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WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. A product update at the end of 2017 introduced a new major function in the app: WeChat mini programs (including mini games). Mini programs are similar to apps, but they are built within WeChat: they feel like apps within a larger app. Thus, a Chinese company can interact with users of mobile devices on four distinct channels:
Not every task on your application needs a shortcut, so observe your users interacting with your application to determine the most common tasks and prioritize keyboard shortcuts for these. For example, when users access Facebook through a desktop browser, they can use a set of keyboard shortcuts to
Enbridge employees can easily access the company’s public information on social sites — including Twitter, Facebook, LinkedIn, and YouTube — via links in the middle of the homepage. This section also includes a link to the @enbridge blog. Providing quick access to external sites raises
Akin to fabric texture, which includes woven fibers and objects laid in the foreground and background, a highly textured digital element also has multiple layers. In an image, texture might be a sense of 3-dimensional space created with shadows and angles, while an interface might use overlapping
IoT solution to supply chain management
However, Discovery seems to be a behemoth in its scope as SCM specific IoT solution provider. It provides a comprehensive solution that includes the use of a low-cost self-charging IoT tag called ‘Cliot’ which is unlike any other solution that is available presently. Besides the tag
Why Mobile Games and App Stores Should Opt for Blockchain
This technology would genuinely benefit the industry and especially the developers – which could still gain a financial return without incurring prohibitive user acquisition costs. There are several potentials for these Blockchain operations to disrupt the app store, gaming, and app ecosystem
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
The Most Hated Online Advertising Techniques
After the participants rated all 23 wireframes, they were presented with an open-ended question to elaborate more about the types of advertisements that they particularly liked or disliked. These responses were coded according to type or characteristic of the advertisement (i.e. if additional
apps within apps: ux lessons from wechat mini programs
Beyond Usability: 3 User Experiences Reshaping Their Industries
It used to be that you would buy two or three nice outfits to have in your wardrobe and would rotate them for special events. But in today’s era, with social media like Instagram, Facebook, and Snapchat, all your friends will see what you wear, whether they go to the same event or not. And even
When to Use Which User-Experience Research Methods
While most usability studies should rely more on behavior, methods that use self-reported information can still be quite useful to designers. For example, card sorting provides insights about users' mental model of an information space, and can help determine the best information architecture
Profit Maximization vs. User Loyalty
Even though standard economic theory says that you should employ both of these strategies, I warn against them due to their impact on user loyalty. It will quickly become known that different people are charged different rates and those customers who have been charged the higher price will rebel
Remote UX Work: The NN/g Case Study
UX design often requires collaboration to generate ideas. In-person ideation workshops are much easier than the remote equivalent. When ideation participants are in the same room together, they have a shared context — it’s easy to see what they’re sketching on a sheet of paper and what
Usability Testing with Minors: 16 Tips
As researchers, there are things we can do in task preparation, environment setup, and facilitation to make youths feel more at ease, but the first step is getting the right participants. Reserved participants are difficult to facilitate. This is another reason we recommend recruiting more
WP Engine Culture Recognized at Greater Austin Business Awards
The annual Greater Austin Business Awards competition, presented by The Austin Chamber of Commerce, is designed to honor excellence in all aspects of business. In order to promote awareness and perpetuate good practices, the Awards recognize companies and organization in the Austin region for
apps within apps: ux lessons from wechat mini programs
A Look at WordCamp Los Angeles 2018 .
There are so many things to love about WordCamp. The one thing that makes these events uniquely awesome is it’s inclusion of different people of all backgrounds, skills, and interests. This made for a comfortable, safe environment to truly learn and explore the open-source world of WP. Huge
WP Engine's London Office Recognised as a Great Place to Work
In 2015, WP Engine opened our first global office in London as a physical representation of our desire to expand our team of WordPress specialists and better serve our customers globally. Since then, we’ve worked hard to create a workplace that is collaborative, productive, and fun. Today, we
Exhaustive Review or "I Can't Believe It's Not There" Phenomenon
The participant was comparing 2 scooter models on the Vespa website. He read all the Fuel and Speed details of each model — fuel consumption, top speed, engine, tank capacity. He then moved to the Dimensions area, scanned, and scrolled down further. The list of links seemed to indicate that
The purpose of a style guide is to collect all product-interface elements in a modular library. It benefits the UX team in two ways: (1) prototyping ideas and implementing new designs becomes more efficient, and (2) a consistent visual design can be easily enforced throughout the product. Designers
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Most people use scrollbars to scroll, and not the scroll arrows. However, moving across a thin tunnel (like the scrollbar) is difficult because it requires careful steering of the pointing device. (This is an instance of the steering law, which says that the time it takes a user to steer a pointing
The future of tokenization and blockchain is not just ICOs
Voting and governance through tokenization has been done through Distributed Autonomous Organizations (DAOs). While in an ideal world the voting rights would work very similar to standard governance in companies, but there are again no regulations. This may prove to be an issue in specific
We get Smarter with the Internet of Things (IoT) and so do Cities
Storing, processing and organizing this data is crucial in generating useful results for the coming issues on this topic. Essentially, for any system to work, its important to select a number of developmental designs and priorities in a planned manner. In this way, you’ll be able to generate more
Has Martech Made Things Too Complicated?
Marketers, after all, knew when a customer purchased something, how much he paid, and what the product was. But they didn’t know why he bought the item or what the likelihood was that he would do it again. “Instead of simply asking a consumer what he wanted, we captured as much data as we could
5 Misconceptions You Should Know About Before Launching Your Tech Startup
The leverage comes courtesy of increased access to anyone via the internet, revenue growth without increasing costs, measurability, relatively little infrastructure, no inventory (in some cases), fewer capital expenditures at the outset, and a few other factors. If you’re trying to escape the
apps within apps: ux lessons from wechat mini programs
What To Expect At This Year’s Mobile World Congress
I’m expecting plenty of conversations about mobile security in the wake of Apple’s letter this week, with IoT center stage. As a result, the IoT pavilion will be a hotbed of connected technology with plenty of emphasis on IoT security. Home devices will be getting more attention
Coming to Terms – Why Terms of Use are Critical for Your Company
Oftentimes, platforms with user-generated content tend to allow users to retain ownership to their content, but take a very broad license for the use of the material. This heavy-handed approach can cause customer satisfaction issues, as evidenced by the backlash Facebook and other content sharing
Apps Within Apps: UX Lessons from WeChat Mini Programs | Touch Targets on Touchscreens
Touch Targets on Touchscreens
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Lists of links and stacked buttons also often fall victim to touch-target errors because the spacing between the elements is too small. For example, the stacked thin buttons on the mobile homepage of Kate Spade were too close to each other. More space between them would prevent users from tapping
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
Another trend seen in this latest research is an increased amount of product information on product listing pages. As long as the information is well-curated and uncluttered, this trend allows users to make informed decisions about products without visiting each detail page. Especially on mobile
Aspects of Design Quality
This negative correlation certainly doesn't mean that accessibility stands in opposition to a good homepage design. Remember: We evaluated the homepages' usability, not whether they had a particularly glamorous appearance or featured intricate Flash animations. (The latter usually reduce both
