Apps Within Apps: UX Lessons from WeChat Mini Programs
Apps Within Apps UX Lessons from WeChat Mini Programs
Apps Within Apps: UX Lessons from WeChat Mini Programs
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WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. A product update at the end of 2017 introduced a new major function in the app: WeChat mini programs (including mini games). Mini programs are similar to apps, but they are built within WeChat: they feel like apps within a larger app. Thus, a Chinese company can interact with users of mobile devices on four distinct channels:
Lead with verbs or verb phrases that clearly outline what will happen after the command is selected. For example, Print or Accept and Sign In. Common labels such as Back, Forward, New, Next, Previous, Undo and Settings are generally recognized by users and therefore, don’t need to be accompanied
Some winning applications had special small control panels for direct access to important operations that would usually have required a switch in context. This doesn't quite equate to a modeless design, because complex applications do tend to have several distinct stages or areas of workflow and
We get countless questions about small details in UI design that don't matter much to the overall user experience. One classic is the order of buttons in dialog boxes: OK / Cancel Cancel / OK Both are reasonable choices, and people can argue for hours about their preferences: Listing OK
When Will You Be Able to Use Cryptocurrency to Buy a Pack of Gum?
When it really started to come into the public view about 10 years ago, blockchain seemed to promise an alternative currency, one that offered secure, online transactions with no need for a centralized third party. However, crypto’s reality is a far cry from its promise. Merchant adoption is
AI and Blockchain Tech Are The Future of Successful Trading
In the past five years, the global financial industry has experienced major disruptions thanks to innovative technologies in AI, Machine Learning, and Blockchain. The rate at which supercomputers are taking over the financial sector is leaving no doubt that the future of finance will largely depend
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
10 Ways to Use Exit-Intent Popups for Good
Pricefalls caught users as they tried to leave the browser tab, letting them know that the order had not been placed. The heading You’re not done yet!, while fairly polite, is, however, a little too presumptive: after all, it is still possible that some users intended to abandon their cart. A
apps within apps: ux lessons from wechat mini programs
Brand Vocabulary in the Context of UX: Key Terms Defined
Today, due to complex digital user experiences and two-way dialogues (e.g., social sharing and user-generated content) brand is a complex, multifaceted notion. The language used to refer to key brand concepts can be ambiguous and confusing, especially when it comes to those terms’ relationships
Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
To purchase products online, people need to understand what an ecommerce website sells and find an item they are interested in. Some may search for a product if they know precisely what they want, but many more rely on browsing to discover what products are available and which best suit their
10 Heuristics for User Interface Design: Article by Jakob Nielsen
Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. (Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words
Typography Terms Cheat Sheet
Font widths may be specified within the font’s name, but not always. For example, Helvetica Neue Thin is more condensed by nature than Helvetica Neue Regular, however, the word “condensed” is not in the name. On the other hand, type foundries may purposefully condense a font for stylistic
WP Engine's London Office Recognised as a Great Place to Work
In 2015, WP Engine opened our first global office in London as a physical representation of our desire to expand our team of WordPress specialists and better serve our customers globally. Since then, we’ve worked hard to create a workplace that is collaborative, productive, and fun. Today, we
apps within apps: ux lessons from wechat mini programs
A Look at WordCamp Los Angeles 2018 .
Surprisingly, my favorite session of the weekend came from Joe A Simpson Jr who brought a refreshing perspective to why accessibility is important. Imagine a colorblind person watching a football game in which team uniforms were all solid colors. Through a color simulator, we couldn’t tell the
Join WP Engine in Web Week 2018
During Web Week, we encourage our customers to take advantage of this low-stress time of year to create more personalized, dynamic, and better-performing digital experiences. For brands and agencies, this is the perfect time to kick your feet up, re-access, and get creative. It’s the ideal time
The Magnifying-Glass Icon in Search Design: Pros and Cons
When used without an open-entry text field, the icon takes up less space. Visually, it’s less prominent and, therefore, less noticeable. We don’t recommend the icon-only pattern for desktop websites. Icon-only search makes sense on mobile devices, because there’s less screen space and fewer
Accordions for Complex Website Content on Desktops
An accordion menu is a vertically stacked list of headers that can be clicked to reveal or hide content associated with them. It is one of many ways you can expose content to users in a progressive manner. Allowing people to have control over the content by expanding it or deferring it for later
How Channels, Devices, and Touchpoints Impact the Customer Journey
Every organization will have its own set of relevant channels that make up its unique omnichannel ecosystem. Some organizations like banks and retail stores will rely heavily on physical locations, while internet-based companies may not have these physical channels at all, but support a multitude
The Evolution of Healthcare Data: 5 Little Known Facts
Today, everyone has heard of HIPAA, but it has only existed for about 20 years. The Health Insurance Portability and Accountability Act was designed to protect patient data as more computer systems entered healthcare organizations. Since its implementation, healthcare organizations across the
Images of Fitbit next smartwatch reveal heart-rate improvements
Fitbit is on schedule, as its boss James Park keeps reminding us, to launch its next smartwatch by the end of the year. We don’t know what the smartwatch will be called, though Blaze 2 seems likely, but thanks to leaks we know its design and some of the hardware improvements. Images obtained by
Is Business Headed for a Cognitive-First Future?
With decades-old pipelines, old technology, and dangerous terrain, the oil and gas industry is ripe for machine intervention. Its outsized impact on the environment underscores the importance of predicting failures before they happen. Updated sensors and data analysis can result in not only avoided
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
apps within apps: ux lessons from wechat mini programs
How These Apps Will Make You A Better Photographer
You will want to choose a community where you can thrive. Find a site and an app where you can freely access many variations and concepts for your visual creation ideas. Access as many interpretations and meanings for your photographic creatives and art for which you have the yearning. Have the aim
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Apps Within Apps: UX Lessons from WeChat Mini Programs | How Long Do Users Stay on Web Pages?
How Long Do Users Stay on Web Pages?
If the web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively
Low-Contrast Text Is Not the Answer
As we get older our vision degrades. Millions of people around the world have some type of vision impairment, including presbyopia (difficulty focusing on close objects), macular degeneration, glaucoma, and cataracts. But not only low-vision users are affected: cognitive conditions that impact
Beyond Blue Links: Making Clickable Elements Recognizable
With that said, the flat-design trend (a style of interface design that emphasizes 2-D flat illustrations and is well exemplified by iOS 7 and Windows 8) has some website designers taking the minimalist approach to the extreme. The idea behind flat design is to simplify the interface. However
