Apps Within Apps UX Lessons from WeChat Mini Programs

Apps Within Apps: UX Lessons from WeChat Mini Programs
Apps Within Apps: UX Lessons from WeChat Mini Programs

WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. A product update at the end of 2017 introduced a new major function in the app: WeChat mini programs (including mini games). Mini programs are similar to apps, but they are built within WeChat: they feel like apps within a larger app. Thus, a Chinese company can interact with users of mobile devices on four distinct channels:

  • mobile website
  • native app
  • WeChat official account for that company
  • WeChat mini programs [the...





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    Apps Within Apps: UX Lessons from WeChat Mini Programs | Simplicity Wins over Abundance of Choice

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