Apps Within Apps: UX Lessons from WeChat Mini Programs
Apps Within Apps UX Lessons from WeChat Mini Programs
Apps Within Apps: UX Lessons from WeChat Mini Programs
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WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. A product update at the end of 2017 introduced a new major function in the app: WeChat mini programs (including mini games). Mini programs are similar to apps, but they are built within WeChat: they feel like apps within a larger app. Thus, a Chinese company can interact with users of mobile devices on four distinct channels:
You can also repeat phases. It’s often necessary to do an exercise within a phase multiple times in order to arrive at the outcome needed to move forward. For example, in the define phase, different team members will have different backgrounds and expertise, and thus different approaches to
Often, companies build hybrid apps as wrappers for an existing web page; in that way, they hope to get a presence in the app store, without spending significant effort for developing a different app. Hybrid apps are also popular because they allow crossplatform development and thus significantly
In the UX field, wireframes are a common deliverable to show page-level layout ideas, whereas flowcharts are useful for documenting complex workflows and user tasks. However, despite the fact that both of these deliverables remain in common use among UX professionals, there are situations in which
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Lumo’s wearable products are characteristically small with intelligent sensors. Perkash described the Lumo Lift, a small lapel pin that attaches to your shirt with magnets, and the Lumo Run, a tiny clip that could be attached to the waistband of your shorts. “When you slouch, the Lumo Lift
AI and Blockchain Tech Are The Future of Successful Trading
In the past five years, the global financial industry has experienced major disruptions thanks to innovative technologies in AI, Machine Learning, and Blockchain. The rate at which supercomputers are taking over the financial sector is leaving no doubt that the future of finance will largely depend
Robotics and Big Data are Transforming Nursing: 4 Key Insights
If you’re not a member of the healthcare community, then you might not be aware of a quiet crisis creeping up on hospitals all over the country: not enough nurses and too many patients. This trend is partially fueled by the Baby Boomers who are reaching old age. Baby Boomer nurses are beginning
10 Heuristics for User Interface Design: Article by Jakob Nielsen
Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. (Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words
apps within apps: ux lessons from wechat mini programs
When to Use Which User-Experience Research Methods
While most usability studies should rely more on behavior, methods that use self-reported information can still be quite useful to designers. For example, card sorting provides insights about users' mental model of an information space, and can help determine the best information architecture
The Layer-Cake Pattern of Scanning Content on the Web
People don’t usually read every word on a webpage, in an app, or even in an article or text passage. Instead, they often scan — because their experience with many websites has taught them that scanning can deliver almost the same value (that is, amount of information) with significant less
The Distribution of Users’ Computer Skills: Worse Than You Think
For sure, anybody who works on a design project will have a more accurate and detailed mental model of the user interface than an outsider. If you target a broad consumer audience, you will also have a higher IQ than your average user, higher literacy levels, and, most likely, you’ll be younger
The State of Transactional Email
Even though transactional messages are typically sent after the user has placed an order, these messages have substantial business value in improving customer satisfaction. They can increase the likelihood that the user will place another order in the future. Each email is another touchpoint on the
Empathy Mapping: The First Step in Design Thinking
In this step, the team moves through the stickies on the board collaboratively and clusters similar notes that belong to the same quadrant. Name your clusters with themes that represent each group (for example, “validation from others” or “research”). Repeat themes in each quadrant if
Gutenberg—Believe in the Beauty of Your Dreams
Despite concerns that Gutenberg would launch too early, that simply hasn’t been the case, and in recent months a herculean effort has gone into checking a considerable subset of the most-used plugins to make sure they’re Gutenberg-compatible. An equally heavy lift has been undertaken by
apps within apps: ux lessons from wechat mini programs
Bringing Array Themes into the WP Engine Family
We’re excited about all of these developments—the new styles we’ll be incorporating into future Genesis themes, the added ease and functionality we’ll be able to provide for Gutenberg, and the addition of Mike and John to our team. But most of all, we’re looking forward to the
WP Engine's London Office Recognised as a Great Place to Work
In 2015, WP Engine opened our first global office in London as a physical representation of our desire to expand our team of WordPress specialists and better serve our customers globally. Since then, we’ve worked hard to create a workplace that is collaborative, productive, and fun. Today, we
Facilitating an Effective Design Studio Workshop
Edward de Bono developed the Six Thinking Hats method in 1985. It is a discussion framework that defines six metaphorical hats which represent different modes of thinking, therefore enabling participants in a group to think and discuss ideas together effectively. A set time interval is used for
Storyboards Help Visualize UX Ideas
Use sketches to quickly draw a sequence or communicate a scene to your team during a brainstorming meeting. In such ideation meetings, you can even create storyboards collaboratively with sticky notes, to get each team member’s perspective. Start by having a discussion of the timeline and steps
Tabs, Used Right
If you follow the design guidelines in this article, users will know how to use your tabs without further exploration or error-prone guessing. This again means that they can devote all their time and brainpower to understanding the content and features that you’re making available under these
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
How a VPN Can Enhance Your IOT Devices Security
Business, as well as individuals, need to be cautious about the security loopholes that can come with such devices. For companies, there are plenty of recommended business VPN providers that will help ensure more secure operations without compromising on network speed. For everyday consumers, free
Are AI and Big Data the Economic Levelers We’ve Been Looking for?
Beyond access to capital and education, economic discrimination manifests itself in more pernicious ways, too. Minority-dominated neighborhoods, for instance, pay higher car insurance premiums than white areas assessed at the same level of risk. The ProPublica report found that insurers like
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Lumo’s wearable products are characteristically small with intelligent sensors. Perkash described the Lumo Lift, a small lapel pin that attaches to your shirt with magnets, and the Lumo Run, a tiny clip that could be attached to the waistband of your shorts. “When you slouch, the Lumo Lift
apps within apps: ux lessons from wechat mini programs
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Purpose, Balance and Interface Are Keys to Successful Teams
An overlooked element in building a team that will stick around is recruiting those who inherently believe in a company’s why. Simon Sinek famously introduces this concept in his book Start With Why. He shares the oft-repeated story of two people building with stone. Both are doing essentially
Apps Within Apps: UX Lessons from WeChat Mini Programs | Simplicity Wins over Abundance of Choice
Simplicity Wins over Abundance of Choice
There is tremendous business pressure to tack on options and features to products as a way to differentiate from the competitors or to remain relevant. In designing any user interface, key decisions must be made concerning the tradeoff between feature richness and simplicity. Deciding the
Breaking Web Design Conventions = Breaking the User Experience
We ran an unmoderated remote usability study with 5 participants: 3 prospective students and 2 parents of prospective students. (Even with just a few users, it’s possible to identify most of the main usability issues in a design.) We asked participants to explore the site to see if the university
Web Page Footers 101: Design Patterns and When to Use Each
As UX professionals, we tend to dedicate our time and energy to everything above the fold. That’s because global navigation, search, and high-priority content are positioned above the fold and users tend to spend a disproportionate amount of their time at the top of any given page. Consequently
