Banner Blindness The Original Eyetracking Research 10year research overview

Banner Blindness: The Original Eyetracking Research, 10-year research overview
Banner Blindness: The Original Eyetracking Research, 10-year research overview

I’ve been reluctant to discuss one of the findings from our eyetracking research because the conclusion is that unethical design pays off .

In 1997, I chose to suppress a similar finding : users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons. Of course, instead of being an actual system message — such as “Your Internet Connection Is Not Optimized” — the banner is just a picture of a dialog box, and clicking its close box doesn’t dismiss it, but rather takes users to the advertiser’s site. Deceptive, unethical, and #3 among the most-hated advertising techniques. Still, fake dialog boxes...






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Banner Blindness: The Original Eyetracking Research, 10-year research overview | Why the Gig Economy is Coming for Architects, Engineers

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