Your users rely on link text to navigate through your site. These small and unassuming bits of UX copy contribute substantially to the findability, discoverability, and accessibility of your content.
The links that best fulfill those roles are:
Specific
Sincere
Substantial
Succinct
Specific
A link’s primary purpose is to communicate to users what they’ll find on the other side of a click. Vague or repetitive language fails that purpose.
One of the most common link failures is the generic and unhelpful Learn more.
Not Specific: Mailchimp used vague Learn more links throughout its site.
I’m generally impressed with Mailchimp’s copy. (I even use it as an example of good writing in the...
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9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
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better link labels: 4ss for encouraging clicks
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better link labels: 4ss for encouraging clicks
UX Expert Reviews
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better link labels: 4ss for encouraging clicks
7 Business Killers — Thoughts Startups Ought to Consider
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Better Link Labels: 4Ss for Encouraging Clicks | Four Bad Designs
Four Bad Designs
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Give Thanks for Good UX
This author was delighted by the chance to create a stand for her e-reader or phone while doing a bit of origami. United Airlines, on some flights, includes this cardstock paper that’s meant to be folded into a personal device stand. Since many of the United flights are relying on personal-device
