Your users rely on link text to navigate through your site. These small and unassuming bits of UX copy contribute substantially to the findability, discoverability, and accessibility of your content.
The links that best fulfill those roles are:
Specific
Sincere
Substantial
Succinct
Specific
A link’s primary purpose is to communicate to users what they’ll find on the other side of a click. Vague or repetitive language fails that purpose.
One of the most common link failures is the generic and unhelpful Learn more.
Not Specific: Mailchimp used vague Learn more links throughout its site.
I’m generally impressed with Mailchimp’s copy. (I even use it as an example of good writing in the...
Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there
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Do you give up about how to “program” a station with those old-school, mechanical buttons? Here’s how to do it. Use the tuner dial to get to the station you want then locate the button to “program” the station to. Now pull that button OUT, past the "not selected" state. Pull it hard as
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
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How Blockchain Can Solve Major Problems for Gig Economy Freelancers
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better link labels: 4ss for encouraging clicks
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Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
Beyond Usability: 3 User Experiences Reshaping Their Industries
It used to be that you would buy two or three nice outfits to have in your wardrobe and would rotate them for special events. But in today’s era, with social media like Instagram, Facebook, and Snapchat, all your friends will see what you wear, whether they go to the same event or not. And even
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In many of our usability studies, testimonials are often noted as useful in the purchasing decision, because hearing an opinion from a fellow customer provides a sense that the product is right. Our research participants were especially sensitive to testimonials that started out with some sort of
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Join WP Engine in Web Week 2018
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better link labels: 4ss for encouraging clicks
A Look at WordCamp Los Angeles 2018 .
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Hackathon 2019 Goes Boldly Where No Engineers Have Gone Before
Additionally, two unique awards are also handed out. For this hackathon, they were Customer Inspired, which recognized a project that has real potential to impact our customers in a positive way and was decided on by WP Engine’s Chief Customer Officer, Tina Dobie; and Warp Speed, a Star
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For example, as the screen gets wider, scale the image up in width, height, or both, but stop before the image becomes either disproportionately large or hard to understand. Then, crop the image so it works in the new screen dimensions and start expanding this version until the image needs
The Impact of Interaction Design on Brand Perception
Manipulating interaction design with an eye towards brand impact can be particularly challenging. At the center of this challenge is some uncertainty about what the relationships are between specific types of interaction design and branding. For example, what kind of an interaction makes a brand
Case Study: Iterative Design and Prototype Testing of the NN/g Homepage
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Here is Why Your Business Should Take Digital Adoption Seriously
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better link labels: 4ss for encouraging clicks
Purpose, Balance and Interface Are Keys to Successful Teams
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Better Link Labels: 4Ss for Encouraging Clicks | Homepage Real Estate Allocation
Homepage Real Estate Allocation
The only positive development during these 12 years is that much less space is consumed by system chrome — that is, the Windows taskbar, the browser menus, the URL field, and so on. Of course, when I say “less space,” this is true only in a relative sense: because computer screens are much
Maximize Content-to-Chrome Ratio, Not the Amount of Content on Screen
Eliminating the search box and replacing it with a magnifying-glass icon has become almost standard on mobile. It doesn’t work as well on the desktop: the space is simply too large and users don’t have the patience to hunt for a small search icon. If you consider using it on the desktop, keep
Low-Contrast Text Is Not the Answer
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