Your users rely on link text to navigate through your site. These small and unassuming bits of UX copy contribute substantially to the findability, discoverability, and accessibility of your content.
The links that best fulfill those roles are:
Specific
Sincere
Substantial
Succinct
Specific
A link’s primary purpose is to communicate to users what they’ll find on the other side of a click. Vague or repetitive language fails that purpose.
One of the most common link failures is the generic and unhelpful Learn more.
Not Specific: Mailchimp used vague Learn more links throughout its site.
I’m generally impressed with Mailchimp’s copy. (I even use it as an example of good writing in the...
Unless you have an unlimited clothes budget, it’s unrealistic (and wasteful) to wear a new outfit for every single occasion, yet social media pressures us into it. Rent a Runway solves this tension elegantly by recycling (expensive) clothes across a large set of women. It’s an example of the
When pages feature both vertical and horizontal scrolling, users have to move their viewport in two dimensions, which makes it hard to cover the entire space. For people with poor spatial visualization skills, it's especially challenging to plan movements along two axes across an invisible plane
Wizards can help users with little knowledge about a domain by simplifying the processes and by guiding the users. However, as we saw before, wizards can quickly become annoying and overly controlling if they have to be used over and over again or if users have a lot of knowledge of the domain and
Shaping Healthcare Ecosystem with Blockchain
In this distributed network of computers, a group of members or users can share health data, information, or scans etc. The sharing is basically classified as peer-to-peer transactions that are structured into a block that contains cryptographic hash. This digital information is shared onto a
Crypto Micropayments: An Exciting Future of Blockchain Transactions
The very notion of a vending machine being so intuitive that it’s positively cutting edge is a quirky one. Vending machines have been disappearing from locations – 134,000 of them between 2007 and 2010 to be precise, across the USA. The machines have been slow to adapt to paperless money
Cross-Platform Scaling: The Way Forward for Businesses on Blockchain
In an official statement on cryptocurrency and blockchain, SEC Chairman Jay Clayton noted, “The technology on which cryptocurrencies and ICOs are based may prove to be disruptive, transformative and efficiency enhancing. I am confident that developers in fintech will help facilitate capital
Brand Is Experience in the Digital Age
In digital systems, customers interact with the representation of the brand in the form of websites and other interactive services, making behavior a crucial attribute of brand. The granularity of behavior as a brand attribute can and does vary and can be expressed holistically at the level of
better link labels: 4ss for encouraging clicks
Brand Vocabulary in the Context of UX: Key Terms Defined
With the first, more meaningful definition of Brand in mind, we’ve compiled and defined the concepts that comprise an organization’s brand framework—those concepts that must be defined and understood on a company-wide level in order for an organization to provide a consistent brand experience
Beyond Usability: 3 User Experiences Reshaping Their Industries
Take Uber for example. While the experience is hugely popular and generally pain free, there is room for enhancement — especially for large groups travelling together. Currently, a group must problem-solve in order to figure out how many “ubers” to call and and how many passengers can fit in
Communicating Ecommerce Discounts and Promotions
Communicating a promotion through a single banner on the homepage is often not enough. Popular promotions are not always straightforward, requiring minimum spend or multiple items purchased. Your job is to help visitors understand your offers and qualify for them. This goal may require a
Split Buttons: Definition
The target size of the arrow component of the split button is a major limiting factor on its usability. If the size of the arrow button is very small (as it often happens), that button will be harder to acquire (according to Fitts’s Law). As a result, we do not recommend split buttons for
UX Responsibilities in Scrum Ceremonies
Sprint planning usually occurs on the first day of the sprint, or sometimes, one day prior. The goal of sprint planning is to review the prioritized backlog items again, and estimate the level of effort needed to complete them. Much like refinement, the product owner leads this discussion, seeking
A Look at WordCamp Los Angeles 2018 .
There are so many things to love about WordCamp. The one thing that makes these events uniquely awesome is it’s inclusion of different people of all backgrounds, skills, and interests. This made for a comfortable, safe environment to truly learn and explore the open-source world of WP. Huge
better link labels: 4ss for encouraging clicks
StudioPress Theme Spotlight: Academy Pro Theme
A child theme works in combination with the parent theme. With regards to Genesis, child themes serve as a sort of skin that can change the way a theme looks, while relying on the functionality of its parent theme (in this case, Genesis). Child themes offer users the added flexibility to customize
WP Engine Launches World's First Global Edge Security For WordPress with Cloudflare
Created by the leading brands in WordPress digital experiences and cloud security, WP Engine’s Global Edge Security is a cloud-first, high performance, advanced security solution built on Cloudflare’s intelligent network, providing the best security protection against top Open Web Application
Toggle-Switch Guidelines
If immediate results are not achievable or seem ill-suited, an alternative (i.e. radio buttons or a single checkbox — see chart above) should be used instead. If you’re considering including toggles in long forms where other types of form fields are present, and users will need to click a
Toggle-Switch Guidelines
Toggles help users update preferences, settings, and other types of information. When using toggles, provide direct labels, use standard visual design, and deliver immediate results. Keep in mind that toggle switches should only be used when the user needs to decide between two opposing states. As
Test Paper Prototypes to Save Time and Money: The Mozilla Case Study
Product-help landing pages were the top entry points for the support website, because they were accessed via the Help menu in the products. As the most-viewed page on the support website, the Firefox Help landing page pointed to a lot of useful information, but, with this design, too many people
Is more IoT driving more cyber attacks?
Lots of Chinese developers used an unofficial iOS development kit that had been modified by malware, later dubbed X-code Ghost. The malware injected third party code into apps compiled with it. Since this attack happen on the developer side at compile time, even jail broken devices were affected
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
AI Learning Algorithms Find Your New Target Groups
Thus, both the value contribution of a channel and the necessary interaction of the channels to optimize the conversion can be calculated. Based on extensive customer journey data, the optimal media budget allocation can be determined over time. The final media plan including the organizational
How Start-Up Chile Helps Entrepreneurs and Chile Alike
When Start-Up Chile debuted in 2010, the small country gained significant publicity. Since then, the accelerator has been one of the leading factors in putting Chile at the center of the global conversation about Latin American entrepreneurship. Over 9,700 articles have been written about Start-Up
better link labels: 4ss for encouraging clicks
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Top 10 Latin American IoT Startups to Watch
Brazil-based SensorBox helps reduce business losses caused by blackouts through cloud-based monitoring that predicts and reports problems with power sources. When SensorBox detects unusual activity, such as a temperature spike in a hospital, it sends an alert and allows users to control equipment
Better Link Labels: 4Ss for Encouraging Clicks | 100 Million Websites
100 Million Websites
Even though there will be many more sites to come in absolute numbers, what matters to the user experience is the rate of change , which has stabilized. From tech explosion to commodity in only 15 years: that's in itself an indication of the fast-moving nature of the modern world. It probably took
Placeholders in Form Fields Are Harmful
On simple, frequently used forms with one or two fields, such as a search box or login form, the strain on memory is less of an issue than with complex or rarely used forms. That is because with simple, familiar forms, users can guess what they are supposed to enter. Although, on even a simple
Login Walls Stop Users in Their Tracks
Some designers think that giving users a preview of what’s in store for them (rather than access to the actual functionality) is going to be tantalizing enough to motivate people to register. Maybe. A well-chosen preview might boost users’ assessment of the expected utility, but they will still
