Better Link Labels 4Ss for Encouraging Clicks

Better Link Labels: 4Ss for Encouraging Clicks
Better Link Labels: 4Ss for Encouraging Clicks

Your users rely on link text to navigate through your site. These small and unassuming bits of UX copy contribute substantially to the findability, discoverability, and accessibility of your content.

The links that best fulfill those roles are:

  • Specific
  • Sincere
  • Substantial
  • Succinct

Specific

A link’s primary purpose is to communicate to users what they’ll find on the other side of a click. Vague or repetitive language fails that purpose.

One of the most common link failures is the generic and unhelpful Learn more.

Not Specific:  Mailchimp used vague Learn more links throughout its site.

I’m generally impressed with Mailchimp’s copy. (I even use it as an example of good writing in the...






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