Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
Password-creation designs usually ask people to enter their passwords twice, mainly to ensure that there are no typos. But there is a positive byproduct to that second entry: It is a small form of rehearsal. Since the interaction cost of entering the new password a second time on a phone is quite
In situations like those outlined above, having error messages may actually help the user-at least if they are worded according to established human factors principles. Taking the layered protocol view of human-computer interaction implies that negative acknowledgements (error messages) are better
Each phase is meant to be iterative and cyclical as opposed to a strictly linear process, as depicted below. It is common to return to the two understanding phases, empathize and define, after an initial prototype is built and tested. This is because it is not until wireframes are prototyped and
Cryptocurrency Fraud Is the Exception, Not the Rule
Meanwhile, the case between Maksim Zaslavskiy and the SEC dealt with an alleged ICO scam. About 1,000 people invested in Zaslavskiy’s project, but it became apparent that neither a token nor a digital asset was issued to investors, and no real blockchain technology was playing a role in his
5 Tips for Protecting Your FinTech Data Assets
While making use of the most basic security measures seems like a no-brainer, many investors fall prey to hackers because they neglected to follow basic security measures. For instance, cryptocurrency investors should set up a separate account for each exchange. This way, if a hacker does gain
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Incorporating UX Work into Your Agile Backlog
For example, if incorporating user feedback is a UX task that doesn’t happen until the end of a sprint, the corresponding development task may roll over into the next sprint, which would carry the entire backlog item over as well. Multiple Backlogs The last backlog model is to maintain multiple
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The Distribution of Users’ Computer Skills: Worse Than You Think
This is what level-1 people can do: “Tasks typically require the use of widely available and familiar technology applications, such as email software or a web browser. There is little or no navigation required to access the information or commands required to solve the problem. The problem may be
The Four Dimensions of Tone of Voice
We wanted to make sure changes in the 4 tone-of-voice dimensions would be noticeable to our users, and not just theoretical concepts. In preparation for an upcoming study, we used these 4 dimensions to create paired tone-of-voice samples for made-up websites from 4 industries (2 samples per
Empathy Mapping: The First Step in Design Thinking
Aggregated empathy maps can also become ways to summarize other qualitative data like surveys and field studies. For example, an empathy map can be used to communicate a persona, instead of the traditional ‘business card’ approach. As more research is gathered about that persona, you can circle
Helpful Filter Categories and Values for Better UX
There will be instances where you’ll want to break this rule and will want to move a more specific filter category higher up the list. This is true for products or content where one or two characteristics will be particularly influential in the user’s choice. For example, users shopping for
The State of Transactional Email
In preparation for the fourth edition of our report on transactional email and confirmation messages (part of our Ecommerce User Experience report series), we conducted two user research studies: in-person usability testing, and a longitudinal diary study. The main types of transactional email
How Channels, Devices, and Touchpoints Impact the Customer Journey
Take a look at your own omnichannel ecosystem. What channels do you support? Across which devices? Ask yourself if there are important gaps to be filled in your channel solutions. Study the touchpoints of common customer journeys to understand the context of each interaction and how customers are
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Using Prioritization Matrices to Inform UX Decisions
Prioritization charts are helpful outside of work, as well. If you are considering a new job opportunity, try plotting opportunities against the things most important to you: pay, travel, growth, or mentorship. If you are contemplating a big trip, perhaps you plot cities against what you value
Google Duplex: Googles smarter Assistant steht in den Startlöchern
Das soll sich ändern. Für Google ist der Assistant das universelle Interface der Zukunft. Das gilt für die Android-Phones, das gilt für die Smartspeaker und das gilt bald auch für Chrome. In den USA laufen seit November die ersten Anwendungen, bei denen Chrome beziehungsweise „sein“
10 Must-Have Features for a WordPress Website in 2018 .
WordPress is the most popular platform for websites and for that reasons it’s a key target for hackers and malware. The best way to prepare against losing your investment is to keep WordPress and plugin software up-to-date. Even more so, you need to have a website maintenance plan with a website
How to Recover Abandoned Shopping Carts for WooCommerce Stores
Imagine this: You’ve spent months getting your new eCommerce shop up and running. You set up WooCommerce, installed a bunch of plugins, found a perfect theme, dotted all your i’s and crossed all your t’s on tax compliance, logistics, and customer service. You roll out your beautiful new shop
StudioPress Theme Spotlight: Daily Dish Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star
How tweaks to IoT’s supply chain can close security gaps
Sure, we could blame it on the pressure on companies to get IoT products to market, but sadly, I think it still stems from a deficiency of good cybersecurity governance. Everyone is happy to talk about their cyber posture, but we still lack regulated security standards and widespread adoption of
The Business Benefits of Visualizing Your Data
With data visualizations, however, a much more interactive and dynamic experience is involved. You can present datasets in new and exciting ways. More importantly, you can include interactive components that allow viewers to manipulate and engage with the information in real-time. “Why Do Buses
Best Data Visualization Tools for 2020 Reviewed
Big data is often a buzzword. In recent years the big data word has preoccupied business owners and made department managers drool. One crucial prerequisite to big data is to utilize professional data visualization tools. These tools provide a better way to access, explore and communicate your data
How Self-Service Technology Can Boost Startup Growth
For every company or brand, the need to have a customer self-service portal is essential. Now that the whole world is going digital, you’ll want to attend to your customers more digitally. Self-service gives customers more confidence in what you offer. A perfect example is the new DSTV Eazy Self
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For Startups, a SaaS Solution is an HR Killer App
That’s part of the reason that startups have been so quick to embrace robotic process automation (RPA) and artificial intelligence (AI). In truth, there is no end to the ways that startups can gain an advantage by turning to technology in their daily operations. One of those ways has to do
Focusing On Debt Consolidation Helps Startups To Be More Organized
You will lose focus and fail in organizing and running your business correctly having to continually concentrate on how you will pay your creditors every month. Slowly, these debts will grow up in volume, and a point will come when these will claim more critical than your primary business
Beyond Usability: 3 User Experiences Reshaping Their Industries | Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
The Internet manager in charge of this losing design might defend the work by pointing out that it complies with #4 of my top-10 guidelines for homepage design: Offer a clear starting point for the main tasks users will undertake when visiting the site. Clearly, something was done right, with a
Carousel Usability: Designing an Effective UI for Websites with Content Overload
Today’s multi-image carousels replace the static, single “hero images” that used to be plastered all over the web. But in some cases the mature UI alternative may be a better fit than its youthful, energetic descendant. One reason for this is the designer’s attitude. Knowing there are
Photos as Web Content
This is a good example of why it's not always good to copy the biggest sites' designs. Because Amazon hawks a monstrously wide product range, they use a standardized gallery layout that sort of works for many different category pages, without being optimized for any individual category. In
