Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
Having the right tools available in any given situation makes all the difference, especially when it comes to correctly and efficiently getting things done. Without the relevant tools, we waste time and are left feeling frustrated, lost, and confused. Just as bad: when there are too many tools
Alternatively, a toast (a small nonmodal popup that disappears after a few seconds, like the New Stories one used by the Facebook app), while appropriate for passive notifications, would be a bad way to implement an error message, be it validation or otherwise. In fact, one of our mobile users
In this pattern, labels are placed within the form field as placeholders until the field becomes active and the user moves the input focus into the field. At that point, the placeholder label moves to the top of the field. As a result, the floating label (also known as an adaptive placeholder) is
Optimizing Business Decisions With Blockchain Technology
When businesses fail to make better decisions, they are bound to fail. In fact, studies have shown that most firms fail at strategy formulation and execution rather than product development. Simply put, a business may have the best product in the world, but if it fails to make the right
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
When Will You Be Able to Use Cryptocurrency to Buy a Pack of Gum?
The single biggest puzzle that cryptocurrencies need to solve is how to persuade merchants to take the leap. So far, there’s not much upside for retailers. In fact, crypto adds complications for businesses, including the headache of exchanging crypto for fiat currency in order to pay their
UX Mapping Methods Compared: A Cheat Sheet
Low-fidelity maps are unpolished and often created with sticky notes in a flexible, unrefined manner. These maps are best in an early part of the process. Low fidelity means little commitment or creation effort and empowers people to collaborate, revise, and update as needed. Use sticky notes
beyond usability: 3 user experiences reshaping their industries
Split Buttons: Definition
In complex applications, it is easy to overwhelm users with a tremendous number of options, commands, tools, and controls. Showing a large number of tools all at once is visually overwhelming, and evaluating all the available actions places far too much cognitive load on users. Split buttons reduce
Brand Is Experience in the Digital Age
Though interaction has always been important for forming customer impressions in service industries — customers would quit going to McDonalds if they were consistently treated rudely by staff no matter how highly they rate the fries — what’s new is that interaction and user experience have
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
The most successful mergers of category and listing pages were those that highlighted available subcategories separately from other filters, most often above the product listings. This practice increased the discoverability of the subcategories and encouraged users to navigate to a more specific
Cognitive Maps, Mind Maps, and Concept Maps: Definitions
The idea of cognitive map originates from the work of the psychologist Edward Tolman, who is famous for his studies of how rats learned to navigate mazes. In psychology, it has a strong spatial connotation — cognitive maps usually refer to the representation of a space (e.g., a maze) in the
The Slow Tail: Time Lag Between Visiting and Buying
Dr. Alan Rimm-Kaufman from the Rimm-Kaufman Group recently tracked one million clicks on search ads on Google and Yahoo. These advertising clicks eventually translated into 41,377 conversions on the target websites. Although the clients in question must remain anonymous, they presumably have
WordPress for Good: Relieving Fatigue .
In this segment, we highlight Untire, an application that helps cancer patients and survivors reduce cancer-related fatigue (CRF) symptoms and regain life. CRF is a common side-effect of cancer and related treatments; patients describe it as a paralyzing level of fatigue that leaves patients
beyond usability: 3 user experiences reshaping their industries
Hackathon 2019 Goes Boldly Where No Engineers Have Gone Before
Last week, our first hackathon of the year kicked off with more than a dozen teams and respective projects. After the 48-hour build period was up, those groups presented their cutting edge ideas to a packed audience of WP Engine employees. The presentations lasted an entire day, and only after all
International Study by WP Engine Reveals Enterprise Investment Lags Today's Mobile-First Consumer
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted
Design Charrettes & Team Sketching: ½ Inspiration, ½ Buy-In
In an intranet design, the HR representative sketches a section page with 90% of the above-fold space dedicated to the benefits of the open-enrollment period. When explaining her design, she says that this year there will be no print mailings to employees, and that people already get so many
Contextual Menus: Delivering Relevant Tools for Tasks
Don’t make users scan through a long list of disorganized commands. To help users focus on the most relevant options, place the ones used most often at the top. Because people scan lists from top to bottom, place seldomly used commands low down in the menu. Let users decide which option best
The Impact of Interaction Design on Brand Perception
Participants were asked to interact with each pair of prototypes, and then answer a series of 7-point rating-scale questions. Each question asked the participant to indicate which of the two extreme prototypes related most to a brand value or emotion. For example, for the direct/indirect
How Can Big Data Benefit Marketers?
There’s also the matter of acquired traffic per page, the sort of client visits as well as the number of times it was visited, etc. These activities are being logged constantly. Marketers, therefore, with the help of Big data analytical tools can decipher their customer and his or her buying
6 technologies you need to know to secure your IoT network
It is important for businesses to balance the benefits that IoT devices can deliver with a recognition that the same IoT devices have become a soft target for hackers and cyber criminals who are looking to intrude into your IoT networks and get access to your confidential and sensitive information
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Lumo’s wearable products are characteristically small with intelligent sensors. Perkash described the Lumo Lift, a small lapel pin that attaches to your shirt with magnets, and the Lumo Run, a tiny clip that could be attached to the waistband of your shorts. “When you slouch, the Lumo Lift
SEO DIY: Optimize Your Startup’s Website Yourself
Anyone who pays attention to the world of search engine optimization knows that maximizing your company’s search results on Google and other search engines is not something you can do with a quick pin here and a hasty status update there. It’s a full-time job. But if you’re
beyond usability: 3 user experiences reshaping their industries
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Beyond Usability: 3 User Experiences Reshaping Their Industries | Aspects of Design Quality
Aspects of Design Quality
This negative correlation certainly doesn't mean that accessibility stands in opposition to a good homepage design. Remember: We evaluated the homepages' usability, not whether they had a particularly glamorous appearance or featured intricate Flash animations. (The latter usually reduce both
Banner Blindness: The Original Eyetracking Research, 10-year research overview
For example, unskilled researchers often ask users to simply look at a page, rather than have them encounter it as part of a task flow. Users naturally look at things differently depending on the context. For example, if you want to know how users look at the elements of a form, you can't just
Anchors OK? Re-Assessing In-Page Links
When users click an in-page link, the associated content should be scrolled close to the top of the screen, to make it easy for users to read as much as possible of the section. However, help users orient themselves and understand that they are still on the same web page, by showing a little bit of
