Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
The first few words are particularly important due to users’ tendency to scan web pages instead of thoroughly reading every word. To maximize the chance that they will find what they need, frontload links with information-carrying language. Then, the rest of the label text should work to
In this pattern, labels are placed within the form field as placeholders until the field becomes active and the user moves the input focus into the field. At that point, the placeholder label moves to the top of the field. As a result, the floating label (also known as an adaptive placeholder) is
Why Mobile Games and App Stores Should Opt for Blockchain
Apple can put on a real fight, as virtually nothing can be installed (legally) on their devices without their approval – and that includes whatever game or application provided by alternative Blockchain-powered stores. But eventually, a compromise may be reached, which will see conventional and
Is Crypto the Missing Ingredient for Universal Basic Income?
Now that the technology needed to create a global UBI system that allows every individual to reap the profits generated by their own data exists, the only remaining hurdle is to construct a legal framework that guarantees each individual ownership of their own data. It’s a change that
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
The Distribution of Users’ Computer Skills: Worse Than You Think
One of usability’s most hard-earned lessons is that you are not the user. This is why it’s a disaster to guess at the users’ needs. Since designers are so different from the majority of the target audience, it’s not just irrelevant what you like or what you think is easy to use — it’s
viable beyond usability: 3 user experiences reshaping their industries guidelines
Beyond Usability: 3 User Experiences Reshaping Their Industries
Unless you have an unlimited clothes budget, it’s unrealistic (and wasteful) to wear a new outfit for every single occasion, yet social media pressures us into it. Rent a Runway solves this tension elegantly by recycling (expensive) clothes across a large set of women. It’s an example of the
Why WSJ Mobile App Gets ** Customer Reviews
A second reason to give print subscribers free access? They're the most valuable customers: print advertising is more effective than online advertising because broadsheet layouts have a stronger impact. Thus, a newspaper should encourage readers to maintain their print subscriptions by treating
10 Heuristics for User Interface Design: Article by Jakob Nielsen
Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. (Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words
Applying Discounts and Promotions on Ecommerce Websites
If you must support coupon codes in situations when a coupon may not be available on the site, it’s best not to provide an open text field. A better solution is to provide a text link to expose a text field. This design is less likely to prime users and send them on a coupon quest as many
Design Thinking 101
You can also repeat phases. It’s often necessary to do an exercise within a phase multiple times in order to arrive at the outcome needed to move forward. For example, in the define phase, different team members will have different backgrounds and expertise, and thus different approaches to
WP Engine Sales and Customer Service Teams Recognized at The Stevie Awards
The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
overall beyond usability: 3 user experiences reshaping their industries decadesold
Customer Updates to WordPress 5.0
The process of disabling the 5.0 editor should not be a hassle. In the coming days, we will be rolling out an admin notice that will display on the Dashboard page* of your site(s). This notice will have information about adopting the new editor and will provide buttons to install/activate the
WP Engine Launches World's First Global Edge Security For WordPress with Cloudflare
Created by the leading brands in WordPress digital experiences and cloud security, WP Engine’s Global Edge Security is a cloud-first, high performance, advanced security solution built on Cloudflare’s intelligent network, providing the best security protection against top Open Web Application
Case Study: Iterative Design and Prototype Testing of the NN/g Homepage
We learned something new with each round. Feedback was categorized into four themes: copy, architecture, layout, and visual style. Depending on the feedback, we tweaked one or multiple aspects of the page. In some cases, we only needed to tweak a sentence or make something higher contrast; in other
Contextual Menus: Delivering Relevant Tools for Tasks
Though there are many ways to trigger and present contextual menus, at their core, these UI elements aim to provide users with the most important commands and relevant tools they need to complete tasks easily within their given context. For more on designing effective contextual menus, take our
Killing Off the Global Navigation: One Trend to Avoid | Nielsen Norman Group
You can use a click-tracking tool (e.g., CrazyEgg, Clicktale or even In-page Analytics via Google Analytics) to measure how many clicks occur on the global navigation from key points in your site such as the homepage, landing pages, destination pages. (Depending on the purpose of your site, a
The Key IoT Security Questions You Need To Ask
For starters, the actual devices must be secure. In the next few years, a new wave of innovation will drive down costs and inundate the market with internet-connected devices in every price range, from electronic toys to manufacturing sensors. In anticipation of this, my Microsoft colleagues have
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Are AI and Big Data the Economic Levelers We’ve Been Looking for?
Insurers looking to make more premiums more objective are turning to analytics and AI for a helping hand. When Allstate shifted from primarily personal insurance products to commercial ones, it took the opportunity to develop an AI assistant called ABIe, the Allstate Business Insurance Expert, to
Meural Acquired by NETGEAR – Confirmed
Meural, the digital art platform we love and have in our office displaying beautiful art was just acquired by NETGEAR. This was just announced at NETGEAR’s Analyst Day. Meural started in 2014 by Jerry Hu and Vladimir Vukicevic. They has since raised $9.4 million over four rounds of funding
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5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
Digital Marketing Trends to Drop and Trends to Follow
Lisovetsky claims that marketing is about “how you’re talking about your product, and how you’re exposing more people to your product or service.” On the other hand, growth is where you’re “running a set of experiments, and you’re looking at the entire funnel. From the point that a
Beyond Usability: 3 User Experiences Reshaping Their Industries | TV Meets the Web
TV Meets the Web
Note how my example of selecting stories for a customized evening news show relies on a fairly passive user interface: click a button as a fixed set of choices are read. In general, I think that the amount of initiative and activity required of the user will be the major defining difference between
Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
The Internet manager in charge of this losing design might defend the work by pointing out that it complies with #4 of my top-10 guidelines for homepage design: Offer a clear starting point for the main tasks users will undertake when visiting the site. Clearly, something was done right, with a
Site Map Usability, 1st study
I have often predicted that Internet Explorer version 8 will be the first decent Web browser. One feature request for version 8 is better navigation support by offering a visualization feature that would pull the site map out of the website and make it a standardized browser element. Unfortunately
