Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
That mainstream corporate websites make blatant usability mistakes is understandable because most members of their teams aren't grounded in graduate degrees in human-computer interaction. (That's why I have recently added foundational courses, such as The Human Mind, to my usability conference
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
The 10 best-designed intranets for 2016 may be leading-edge cases, but the trends in their design should spread to more mainstream intranets in the next few years. Although every intranet feature won’t work well at every organization, feature trends from outstanding intranets can inspire your
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Cryptocurrency Fraud Is the Exception, Not the Rule
The first thing any organization should do when considering an ICO launch is ensure it meets the SEC’s security offering requirements. It’s worth bearing in mind that the SEC has never approved any crypto-related assets for listing and trading, so be careful if you come across an ICO claiming
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Lumo’s wearable products are characteristically small with intelligent sensors. Perkash described the Lumo Lift, a small lapel pin that attaches to your shirt with magnets, and the Lumo Run, a tiny clip that could be attached to the waistband of your shorts. “When you slouch, the Lumo Lift
Experience Design: Bridging Brand Intention and Brand Interpretation
Remember, your job as a designer (whatever type of designer that may be) is not only to produce a good use experience on each isolated channel. It’s also to ensure that every experience you design is made up of components driven by Brand. With key components defined, as well as a clear framework
beyond usability: 3 user experiences reshaping their industries
Journey Mapping: 9 Frequently Asked Questions
Journey maps are best for scenarios that describe a sequence of events. You might want to map multiple scenarios for one persona, depending on your project goals. For example, in our health-management tool example, you may want to create several different maps for a patient actor: one for
The Distribution of Users’ Computer Skills: Worse Than You Think
There is one more difference between you and the average user that’s even more damaging to your ability to predict what will be a good user interface: skills in using computers, the Internet, and technology in general. Anybody who’s on a web-design team or other user experience project is a
User Experience vs. Customer Experience: What’s the difference?
Whether you use the term “UX” or “CX” is not important, because they basically mean the same thing if you have the “correct” interpretation of the terms. What’s important is: (1) that you understand the different scopes of experience and strive to optimize the experience at all
10 High-Profit Redesign Priorities
Best of all, you can take advantage of the fact that most websites discriminate horribly against older users. Even government websites that supposedly target retirees are designed according to guidelines for thirty-somethings. Because so many sites are hard for them to use, seniors will shower you
Split Buttons: Definition
Split buttons are for presenting several related tools if one option is used most frequently. Making the most commonly accessed option a default lowers the interaction cost to use that option since it removes the need to open the menu before selecting the item. The obvious penalty is that accessing
A Look at WordCamp Los Angeles 2018 .
Surprisingly, my favorite session of the weekend came from Joe A Simpson Jr who brought a refreshing perspective to why accessibility is important. Imagine a colorblind person watching a football game in which team uniforms were all solid colors. Through a color simulator, we couldn’t tell the
beyond usability: 3 user experiences reshaping their industries
International Study by WP Engine Reveals Enterprise Investment Lags Today's Mobile-First Consumer
AMP allows organizations to create mobile-friendly websites in a straightforward way with an open source library. It gives users a smooth, near instant load experience. PWA allows users to save an icon to their home screen and although they’re on a website when using it, it functions like
WP Engine All Hands Spring 2019: US
Last week, WP Engine employees from all over the U.S. came together at our Austin headquarters for the first biannual All-Hands event of 2019. All Hands is a two-day event in which employees from other offices and teams around the country get the chance to collaborate and strategize with one
Variable Fonts and Wide-Screen Layouts: Adopting Data-Driven Progressive Enhancements
Luckily, wide-screen layouts and variable fonts don’t fall into this category. Yes, the 80% of users will see a better-looking website, but the 20% of users will still see a good-looking site. Nothing terrible will happen to them — in fact, their experience will be exactly as before. The
What Is Design Thinking, Really? (What Practitioners Say)
Most importantly, this research aims to uncover design thinking in an impartial, straightforward way. Our research is self-funded, which allows us to be unbiased by third-party interests and tell the truth, as we discover it in our empirical research with real users. We don’t have to follow UX
5 Strategies for Presenting UX Remotely
However, presenting in person isn’t always an option. 80% of corporate presentations are being delivered remotely. In these cases, making a virtual connection with your audience is key, especially when presenting UX designs. The most articulate person always wins; the more successfully we
From Hype to Practical: What’s Next for AI?
It may come as a surprise, but most analysts today still uncover suspicious domains visually — by combing through a long list of domains for anything unusual that sticks out. They improve with time and more in-depth familiarity, but it’s still a very manual process to uncover malicious and
Cryptojacking Malware: What It Is and How to Fix It
Printing money is a thief’s dream, and with cryptojacking being so lucrative, it isn’t likely to disappear or fade. Sooner or later, it could hit any company, so implementing sound protective methods is crucial. Put in place strong antivirus software, know how to recognize the symptoms, and if
What does the WPA2 vulnerability mean for IoT?
Fortunately, the world as we know it is not going to end for now, but the Izrael notes that KRACK is a proof-of-concept. As patches are now being released, the hope is that it will not be exploited in the wild, but it’s likely that criminals will try. He suggests that for
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
beyond usability: 3 user experiences reshaping their industries
The Freelance Entrepreneur’s Guide to Surviving In The World of IoT
The home office deduction is the most common deduction for entrepreneurs, but the requirements are ever-changing. For example, for 2017, the home office deduction requirements changed yet again, requiring a work area to be an enclosed space with some kind of door. No longer is it acceptable to
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Beyond Usability: 3 User Experiences Reshaping Their Industries | Fight Against “Right-Rail Blindness”
Fight Against “Right-Rail Blindness”
Avoid turning the side column into a junk drawer. Have a strategy for tailored content based on users’ needs. Anticipate the user’s task and offer recommendations to match. Don’t display the same set of links or articles across different pages: it undermines the usefulness of the suggestions
Zigzag Image–Text Layouts Make Scanning Less Efficient
For example, on Waze.com, our study participants began avoiding the images as their eyes moved down the page. In the aligned layout, images were easy to ignore, and users could effortlessly scan down the aligned bodies of text, as shown in the gaze plot below. However, in the zigzag layout, images
Give Thanks for Good UX
Ever arrived at a business only to find out it closed minutes before? We have. Which is why we are grateful for applications that state the hours of operation and provide warnings of “Closing Soon” when searching for an address. (Even if the user didn’t explicitly search for opening hours
