Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some
While it's not realistic to use the full set of methods on a given project, nearly all projects would benefit from multiple research methods and from combining insights. Unfortunately many design teams only use one or two methods that they are familiar with. The key question is what to do when
It appears that other factors (such as the contrast, padding, and legibility of the brand name) affect brand recall more than the position in the center of the page versus the top left corner. For example, the Nolitan hotel websites had a background image behind the logo, which may have
IoT solution to supply chain management
However, Discovery seems to be a behemoth in its scope as SCM specific IoT solution provider. It provides a comprehensive solution that includes the use of a low-cost self-charging IoT tag called ‘Cliot’ which is unlike any other solution that is available presently. Besides the tag
Can Blockchain and Cryptocurrencies Alone Save $2 Trillion in Preventing Cybercrime?
It’s through smart contracts that transactions can be made whilst their details can be kept both transparent and secure. Writing about their new smart contracts-based Ethereum trading platform, Confideal stated: “To put it simply, code is not law, but smart contracts created on a platform
Robotics and Big Data are Transforming Nursing: 4 Key Insights
Today, big data allows the industry to focus more on preventative care and to monitor the health of entire populations, predicting risk factors and personalizing care. Nurses have access to the patient’s whole health story, allowing them to provide better care, provide better, more personalized
When and How to Create Customer Journey Maps
Successful journey maps require more than just the inclusion of the “right” elements. Journey mapping should be a collaborative process informed by well-defined goals, and built from research. It requires hard work to keep the process on the right track and to build the buy-in needed to
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Wireflows: A UX Deliverable for Workflows and Apps
In the UX field, wireframes are a common deliverable to show page-level layout ideas, whereas flowcharts are useful for documenting complex workflows and user tasks. However, despite the fact that both of these deliverables remain in common use among UX professionals, there are situations in which
Help People Create Passwords That They Can Actually Remember
Suggest a password change at moments when people are focused on updating their settings, and possibly at other times when they are less focused on a particular task. Add a tip about changing and remembering their password in the Settings area, and in your email newsletter. And if the app or website
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface
When my generation learned to drive, the standard hand position was 2–10 (corresponding to numbers 2 and 10 on the clock). With airbags and smaller steering wheels becoming common, National Highway Traffic Safety Administration (NHTSA) has changed its recommendation and now 3–9 has become the
Contextual Menus: Delivering Relevant Tools for Tasks
Rather than hiding irrelevant actions, disable them so that users won’t have to try to find where menu items disappeared, nor will they have to determine how to get the system back in the proper context to reveal a specific command. Also, make sure that you include all options (instead of just
Good UX: What I Learned While Working in Restaurants
Don't be quick to assume anything based on customer appearance or demographics, because assumptions offend, and people tend not to be WYSIWYG. Hungry people are often irritable, but when satisfied, they can transform into your happiest customers. People who are used to bad service may arrive with
Join WP Engine in Web Week 2018
If you’re currently using a different platform to power your website, WP Engine’s platform offers a plethora of benefits to improve your agility, maximize your performance, provide insightful intelligence, and incorporate top-notch integrations. Our platform will help you create scalable
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Genesis Framework and StudioPress Themes Now Available for WP Engine Customers .
At WP Engine, we’re passionate about creating new possibilities for our customers and the broader WordPress open source communities. By offering the themes and framework in our platform, we’re enhancing customers’ ability to build beautiful and powerful websites, while also expanding the
WP Engine All Hands Spring 2019: US
Last week, WP Engine employees from all over the U.S. came together at our Austin headquarters for the first biannual All-Hands event of 2019. All Hands is a two-day event in which employees from other offices and teams around the country get the chance to collaborate and strategize with one
Touch Targets on Touchscreens
For instance, the Glow Baby app visualized the history of tracked sleeping times, diaper changes, and feeding sessions with various colored bars or icons so users could detect possible patterns in baby’s behavior. Tapping on an individual event displayed detailed information, such as the exact
Parallel & Iterative Design + Competitive Testing = High Usability
Competitive testing is particularly important if you're using an Agile development methodology because you often won't have time for deeper explorations during individual sprints. You can do the competitive study before starting your development project because you're testing existing sites
Design Charrettes & Team Sketching: ½ Inspiration, ½ Buy-In
You can successfully conduct and use information gleaned in design charrettes at any time during a project cycle. Of course, set realistic goals for the session based on what can be done now. For example, don’t set a grand goal when your website is almost complete. Conversely, set sights high
3 High-Tech Ways Companies Are Fighting Cybercrime Right Now
Reverse engineering has the power to uncover system vulnerabilities that hackers hope to exploit. It can also find and neutralize malware and bring insight to the programmers seeking to patch security holes in key software components. And your cyberdefense team can make use of the same tools
Businesses Broke Ground on Blockchain. What Can Civic Groups Learn?
Sweden seems to be modeling that same approach in its electoral application of blockchain. This past summer, the Swedish municipality of Zug put blockchain-based voting to the test. Although Swiss media hailed the experiment a success in terms of administration and voter privacy, Zug officials
Data Legislation Is Coming. Can You Get Compliant?
New rules could be right around the corner, and getting prepared takes time. In addition to new policies and protections, companies will need to cultivate an updated culture that respects data and gives preference to privacy. Making those changes meaningfully will not happen quickly or easily
For Startups, a SaaS Solution is an HR Killer App
Every startup wants to become the next market unicorn. That means that no two startups are likely to do things the same way, or have the same needs in an ATS system. Bullhorn Staffing and Recruiting offers an ATS solution that covers all the standard bases – and has a robust third-party
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Production Quality Over Cost: What Really Generates Engaging Video Advertising
Perhaps the biggest lesson that marketers have learned in the last few years is that throwing money at marketing tactics doesn’t necessarily deliver a relational return for the investment. Instead, even with the leanest of budgets, today’s marketing investments deliver a greater return when
Beyond Usability: 3 User Experiences Reshaping Their Industries | The Same Link Twice on the Same Page: Do Duplicates Help or Hurt?
The Same Link Twice on the Same Page: Do Duplicates Help or Hurt?
I’m not surprised to hear that page traffic increases when duplicate links to that page are added. Such statistics may sound compelling, but they are often deceiving. Many marketers rely on page views as the prized metric for measuring success. But page views are easy to inflate (for instance
Usability Testing of Advanced Homepage Concepts (by Jakob Nielsen)
Users generally liked having news stories on the home page as opposed to reserving the page strictly for navigation. Some users expressed a preference for limiting the news coverage to a small number of stories in order to avoid scrolling. Several users related recent experiences where they had had
How Long Do Users Stay on Web Pages?
If the web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively