Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
Be cautious with the source of the data used for personalization. For example, when you personalize information by location or role for an intranet, the database that stores this information must be kept up-to-date. We’ve heard several intranet teams complain that they would like to implement
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. A product update at the end of
JS-Kit Score: Turn Your Site into a Localized Digg
Of course, because this is the only page on ReadWriteWeb that is running a Score widget, it won’t have any data on which content is the highest rated site wide. But the ease of installation is what really catches the eye. JS-Kit is building a suite of tools for web publishers that are modular
Blockchain-Based Data Security Taking Over Key Industries
Partnerships such as the Donor Concierge collaboration are one of the first applications for blockchain as a powerful data security framework to support the important work of medicine. According to representatives, the technology will not only keep sensitive data safe, but it will also provide both
What the Rise of Blockchain can Teach the Regulatory Environment
When was the last time an investor read 10 pages of risk factors put together by the firm’s legal team? And do we need quarterly financial reporting, or would the latest balance sheet and burn rate be enough? How could blockchain technology automate the dissemination of this information to
Accot-Zhai Steering Law: Implications for UI Design
Many users will attempt to move diagonally from Find to an item in the child menu, but, because in doing so their mouse will cross the area for Spelling and Grammar, the target submenu will be lost and instead the Spelling and Grammar one will be opened. (Note that older versions of MacOS
beyond usability: 3 user experiences reshaping their industries
The Layer-Cake Pattern of Scanning Content on the Web
People don’t usually read every word on a webpage, in an app, or even in an article or text passage. Instead, they often scan — because their experience with many websites has taught them that scanning can deliver almost the same value (that is, amount of information) with significant less
The Most Hated Online Advertising Techniques
While, as a whole, web usability has improved over these past several years, history repeats and designers make the same mistakes over and over again. Designers and marketers continuously need to walk a line between providing a good user experience and increasing advertising revenue. There is no
Store Finders and Locators
Many of the websites we tested in Studies 3 and 4 included the option to use current location to begin a search. The majority of study participants allowed access to their current location when the site requested it. Some desktop users did not notice the browser popup requesting their location
Empathy Mapping: The First Step in Design Thinking
In this step, the team moves through the stickies on the board collaboratively and clusters similar notes that belong to the same quadrant. Name your clusters with themes that represent each group (for example, “validation from others” or “research”). Repeat themes in each quadrant if
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
And vice versa — infrequent use implies less familiarity and less importance to the user. Of course, there are exceptions: some usage scenarios are infrequent but very important (such as buying a house), while some interfaces may remain a mystery even to people who use them every day. But for
WP Engine: 2018 in Review
New year, new you, did you say? Well, that was our reality in 2018 as we rolled out some of our favorite new platform additions. We took the lead on the Amazon Polly plugin, the first plugin to bring voice technology to WordPress. The WP Engine Digital Experience Platform continued to evolve and
beyond usability: 3 user experiences reshaping their industries
How to Try Gutenberg Safely in a Sandbox Environment .
If you encounter issues with your own custom plugins or custom theme, and are worried that Gutenberg might be released before these can be updated for compatibility, not to worry! Installing the Classic Editor plugin is a safe and easy way to ensure you can continue using the standard WordPress
WordPress for Good: Relieving Fatigue .
In this segment, we highlight Untire, an application that helps cancer patients and survivors reduce cancer-related fatigue (CRF) symptoms and regain life. CRF is a common side-effect of cancer and related treatments; patients describe it as a paralyzing level of fatigue that leaves patients
UX Retrospectives 101
If your team is comfortable with open discussion, you can go around the room person by person. You can also use video and live-editing software for teams with remote members. Regardless of the method or tool you choose, make sure that everyone is comfortable with it. Avoid highly specialized tools
Some designers might argue that this technique will delight users by catching their attention with something unique and unexpected. That delight (if it ever existed in the first place) will no doubt turn to frustration quickly if this pattern becomes widely used across the web. Page parking and
Parallel & Iterative Design + Competitive Testing = High Usability
Yes, some design problems are radically new — say, the original design of the iPad or the Kinect. And some are semi-radical, such as designing a first-generation iPad app or Kinect game (after the platform itself had already been designed, but before the corresponding usability guidelines had
The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence
Companies that sign onto the ODI will rely on a common data lake within Microsoft Azure. To help them defend it, Microsoft revealed alongside the initiative that it would be building its cybersecurity reporting feature, Secure Score, into Azure’s Security Center to protect hybrid cloud data
What does the WPA2 vulnerability mean for IoT?
Researchers at a Belgian University earlier this week revealed the discovery of a break in the security protocol used to protect the vast majority of Wi-Fi connections (WPA2 based). Mathy Vanhoef of imec-DistriNet, KU Leuven University, released his findings explaining that an attacker within
AI Learning Algorithms Find Your New Target Groups
In addition to these simple everyday tasks, the systems are increasingly developing into a digital assistant and a virtual representation of the consumer. A digital assistant has an impact on customer communication and interaction. If the consumer selects his favorites from the hit lists on a
Passport Raises $3m to Build the Modern Shipping Carrier
One of their early investors is Sophia Amoruso, founder of both Girlboss and NastyGal. She jumped on board because she felt that pain as well. “Passport solves the nightmarish issue of international shipping for e-commerce businesses, period,” says Amoruso. “I spent a decade struggling with
beyond usability: 3 user experiences reshaping their industries
How to Use Cornerstone Content to Kick-start Automatic-SEO?
However there is a considerably difference in pillar content and cornerstone content. Cornerstone content is a blog that has information updated in it on a regular basis. While a pillar content is a blog that has content which is written only once. Here is where everyone gets confused between the
How to Differentiate Your Startup in a Red Ocean Industry
These are examples of “blue ocean” opportunities, as defined by the popular book Blue Ocean Strategy by professors W. Chan Kim and Renee Mauborgne. In case you aren’t familiar, they posit that there are two types of market opportunities when you create a startup from scratch. There are red
Beyond Usability: 3 User Experiences Reshaping Their Industries | Mobile First Is NOT Mobile Only
Mobile First Is NOT Mobile Only
In our world of many interconnected devices, it is imperative to design for all of them. Agreed, it seems wasteful to have separate designs for every single device. But, different devices have different capabilities of interaction and different screen sizes. The amount of information that can be
Four Bad Designs
The last two sites are an intermediate case. For large sites, offering awkward navigation is a prescription for doom: users wouldn't stand for interstitial splash pages or bloated metaphors if they had to find their way through 10,000 products or more. But when dealing with just a handful of
The Fold Manifesto: Why the Page Fold Still Matters
An aggregate heatmap shows 57,453 eyetracking fixations across a wide range of pages, excluding search and search-results pages. Red indicates where users looked the most; yellow where they looked less. White areas got virtually no looks. The top black stripe indicates the page fold in the study
