Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
Use a slider only when the precise value won’t matter to the user, but rather only the approximate range. Make sure that the users can select that range correctly without having to struggle too much to hit a precise value. In addition, any slider labels must be displayed above or beside the
Continuous feedback? Only if you attempt an operation that the system feels like letting you do. If you want to do something that’s not available, you can push and drag buttons and icons as much as you want with no effect whatsoever. No feedback, only frustration. (A good UI will show in-context
Adobe Photoshop, for example, attempts to circumvent this sizing issue and places the arrow ambiguously within the bottom right corner of each split button, allowing (and requiring) a click-and-hold gesture anywhere on the button to open the menu. This solution is not recommended, as there is no
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
How Blockchain Can Put an End to Conflict Minerals
So although the Dodd-Frank Act went into law in 2010, the issues remain and are spreading on a massive scale. The advent of millennials becoming a more substantial purchasing power will help all of us. The millennial has their eyes cast upon saving the planet — and gaining civil rights for
Beyond Usability: 3 User Experiences Reshaping Their Industries
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
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Brand Is Experience in the Digital Age
Why is it important to understand the components of brand, and to differentiate brand from its common misinterpretation as simply a logo, a figurehead, or a website, among other things? Only when all three brand components — visuals, tone, and behaviors — are present and true to the core brand
Vanity Metrics: Add Context to Add Meaning
A cumulative curve such as the number of app downloads (red) will always increase, regardless of any other factors. In contrast, a graph capturing a ratio, like that between the number of new active users and the number of downloads within a week (blue) is a much more meaningful measure, as it
The Anatomy of a List Entry
A list entry in the United Healthcare’s medical-provider directory page emphasizes the provider name in large blue font. The provider’s specialty is also stressed in a smaller but bold font directly below the name. Other important pieces of information are isolated and paired with icons toward
Is Poor Usability Killing E-Commerce?
In 1997, I predicted that specialized sites will generate most of the Web's value. My assumptions then were somewhat too optimistic: I assumed that Web advertising would generate one cent per page view, and that the Web economy's total value would amount to $1.3 trillion by now. As it turns out
Why User Interviews Fail
The color preference affects the user's overall perception of the product. Even if users actually do like, dislike, or feel some emotions related to the color, it doesn’t mean it will affect their overall perception of the design or organization to any meaningful degree. A background color is
WP Engine Raises $30K for Central Texas Food Bank
WP Engine employees are rarely hungry. Our office kitchens are fully stocked with cereal and snacks, and lunch is catered Monday through Thursday, every week, for the entire team. Unlike the 46,000 people who rely on Central Texas Food Bank for food assistance every week, our employees don’t have
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A First Look at WordCamp US .
In less than two weeks, members from the WordPress community around the world will head to Nashville, Tennessee for WordCamp US. This is the second consecutive year that the event has been held in Music City and WordPress community has evolved significantly since 2017. The most anticipated topic of
StudioPress Theme Spotlight: Academy Pro Theme
A child theme works in combination with the parent theme. With regards to Genesis, child themes serve as a sort of skin that can change the way a theme looks, while relying on the functionality of its parent theme (in this case, Genesis). Child themes offer users the added flexibility to customize
A Model for Conducting UX Workshops and Exercises
It is hard to play both roles well. Because the facilitators act as authority figures throughout the exercise, their contributions will be taken at a high regard (which defeats the purpose of many of our UX collaborative exercises). Better to stay neutral. If you do not have the luxury of a
The Two UX Gulfs: Evaluation and Execution
The terms gulf of evaluation and gulf of execution were invented in 1986 by Ed Hutchins, Jim Hollan, and Don Norman, when they wrote about the virtues of direct manipulation in helping users bridge these gulfs. (Their work was published in the book “User Centered System Design,” edited by
iOS Design Rules to Break
Like many icons for mobile devices, the move icon does not clearly reveal what it does. By looking at it you probably will not recognize that this icon will move an item in a list. The 3 horizontal lines used for the Move icon may represent a list, or maybe, as one reader pointed out, "ridges
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
How are the Top MNCs Using Big Data Analytics to their Advantage?
The online retail goliath has got access to a gigantic measure of information on its clients; names, locations, installments, and search accounts are altogether documented in its information bank. While this data is put to use in publicizing calculations, Amazon likewise utilizes the data to
Robotics and Big Data are Transforming Nursing: 4 Key Insights
Humans have the capacity for empathy, common sense, ethics, and creativity. They can also develop leadership skills and improve healthcare by inspiring and motivating teams. These are complex skills that robots do not have, leaving them ill-equipped to nurture patients or make smart decisions on
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
7 Critical Time Management Skills to Boost Your Productivity
Taking the last tip a step further, when expending serious brainpower, eliminate distractions from your environment. Log out of your email (or pause your inbox using a tool like Boomerang), turn off your phone, close your office door — whatever you have to do to keep your brain from losing focus
Beyond Usability: 3 User Experiences Reshaping Their Industries | Pop-ups and Adaptive Help Get A Refresh
Pop-ups and Adaptive Help Get A Refresh
Microsoft’s Clippy was poorly received, in part because it appeared without the users’ direct request. Like pop-up windows, the animation surprised and annoyed users who hadn’t wanted help (violating rule #1 at the top of this article). But the intent was good: anticipate the user need and
The Same Link Twice on the Same Page: Do Duplicates Help or Hurt?
It’s true that duplicating a link can increase overall traffic to a destination, but that’s simply because you are promoting that item more heavily than others and giving it more screen space. Don’t lose sight of the bigger picture by focusing only on one metric: the extra traffic from one
Low-Contrast Text Is Not the Answer
Which would you rather use: a website that makes you feel like everything is working as you expected, or a website that makes you feel like something is wrong with you for not being able to find what you are looking for? In testing, I have observed many users blame themselves when they are unable
