Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
If you follow the design guidelines in this article, users will know how to use your tabs without further exploration or error-prone guessing. This again means that they can devote all their time and brainpower to understanding the content and features that you’re making available under these
Designers often have many good ideas for things that can be provided to users, from ideation, feature requests, and other sources. It’s tempting to throw all these options into the system and rely on customization or personalization for pruning the screens into a manageable level of complexity
Because the objects of interest and the potential actions in the system are visually represented, users can use recognition instead of recall to see what they could do and select an operation most likely to fulfill their goal. They don’t have to learn and remember complex syntax. Thus, although
A marketplace solution for IoT development through decentralized smart contract ledger
According to India’s telecom secretary, Aruna Sundararajan, 10-15 million jobs are estimated to be created in India alone through IoT. So, one could optimistically speculate that the possible number of global job creation through IoT would be upwards of the above figure. Hence, the potential
Robotics and Big Data are Transforming Nursing: 4 Key Insights
Sensors, apps, video chat, and other data-based healthcare tools allow nurses, doctors, and loved ones to monitor patients outside of the hospital. The FDA approved the adoption of a swallow-able pill — a digital smart pill — that stays in the system — monitoring any medications
SEO DIY: Optimize Your Startup’s Website Yourself
Anyone who pays attention to the world of search engine optimization knows that maximizing your company’s search results on Google and other search engines is not something you can do with a quick pin here and a hasty status update there. It’s a full-time job. But if you’re
Browser and GUI Chrome
What do we mean when talking about the "chrome" in a user interface design? An attendee asked this question during a recent course on Visual Design for Mobile and Tablet. Whenever someone asks us a basic question, I assume that many more people want the answer as well — and thus, this article on
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The Four Dimensions of Tone of Voice
Decide what combination of dimensions makes sense best for your company and think about strategies to implement this tone of voice. When you’re defining your tone for a whole site or a specific piece of content, start with these four high-level dimensions first. For example, first decide if a
Beyond Usability: 3 User Experiences Reshaping Their Industries
Take Uber for example. While the experience is hugely popular and generally pain free, there is room for enhancement — especially for large groups travelling together. Currently, a group must problem-solve in order to figure out how many “ubers” to call and and how many passengers can fit in
The Anatomy of a List Entry
Together, the placement and visual treatment of information create a visual path that leads the eye through the collection of attributes in the order of their importance, making it efficient and easy to scan each list entry. Many users may only need to do a shallow scan of the most important and
'About Us' Information on Corporate Websites - User Research Findings
People continue to value plain, easy-to-understand language in About Us sections. They appreciate copy that makes them feel as though they are having an intentional and mutually beneficial conversation with a human at the company. Our participants liked to see photos of real employees and products
The User Experience of Public Bathrooms
Inclusion and accessibility are not always considered, especially when having male-only and female-only restrooms. But even for gender-specific restrooms, the signage to determine who should enter can be difficult to understand. Icons without labels are probably the worst offender. Using creative
International Study by WP Engine Reveals Enterprise Investment Lags Today's Mobile-First Consumer
A recent study of U.S. smartphone users found that the majority (70 percent) have a clear preference for using company websites over mobile apps when making purchases online. The study, conducted by The Center for Generational Kinetics and commissioned by WP Engine, surveyed over 1,200 U.S
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Introducing Gutenberg Optimized Themes
In addition to all of the above, the Genesis Framework will be further upgraded for Gutenberg with the release of version 2.8 in Q1 2019. 2.8 will include built-in features that allow you to easily and efficiently style and control Gutenberg blocks as well as auto-load demo content, which can arm
It’s Time to Take Advantage of Amazing Web Week Savings
StudioPress offers world-class WordPress themes that excel in design, security, and performance. The whole range of themes are built on top of the world’s most popular WordPress theme framework, the Genesis Framework. With the purchase of the Pro Plus Package you receive instant and unlimited
Dropdowns: Design Guidelines
A while back, as part of a presentation on web-usability methods, we ran a small user test for the audience. When completing a registration page, our test participant had to enter her address on a form with a text field for the name of the street but a dropdown menu for the type of street (Avenue
Storyboards Help Visualize UX Ideas
Use sketches to quickly draw a sequence or communicate a scene to your team during a brainstorming meeting. In such ideation meetings, you can even create storyboards collaboratively with sticky notes, to get each team member’s perspective. Start by having a discussion of the timeline and steps
Personas vs. Jobs-to-Be-Done
The Jobs-to-Be-Done framework is a representations of user needs born out of qualitative user research, such as field studies, interviews, and discount usability testing. It involves identifying for which goals customers “hire” your product (and, ideally, also finding out if there are
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
Similarly, EventTrack found that American consumers gravitated toward the brands that gave them experiences to savor, with 74 percent reporting they were more likely to purchase from brands engaging them with experiences. In fact, 98 percent admitted they created social content when they
Five Best Open-Source Antivirus’ for Carefree Cyber-Threat Protection
You can detect a lot of different types of malicious software by using open source antivirus products. Experienced developers in both fields will tell you this is the most secure way to connect to the internet today. These programs simply make their code available for free so you can modify and
How to Upgrade Your Cyber Defenses to Protect Growth
Companies across the spectrum are embracing digital initiatives as crucial parts of their growth strategies. But the same technologies that allow companies to seamlessly connect with consumers — AI, machine learning, big data — also represent new targets for hackers to attack and new tools for
7 Benefits Startups get From HR in the Early Stages
Employees are the only asset which will help you to get a sustainable competitive advantage. All other resources are shared among the competitors. Even though you feel you will be good at hiring and firing and maintaining your employees, it is always suggested to hire Human resources professionals
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How Do You Determine Which Partners Will Fuel Your Success?
Neil Patel, the marketing expert behind Quick Sprout, has worked with the same partner for more than a decade. He feels their success can be attributed to one thing that holds so many others back: confrontation. “We don’t care if we hurt each other’s feelings. We say what is on our
Fifteen Podcasts You Must Listen to in 2019
This podcast, with host Tiffani Bova, is like listening in on two friends talking over coffee. With her eclectic guest lineup including leading thinkers, Best Selling Authors, an Olympic Athlete, an NFL Coach, and a Grammy Nominated Artist all sharing what they have learned along the way, and
Beyond Usability: 3 User Experiences Reshaping Their Industries | HealthCare.gov’s Account Setup: 10 Broken Usability Guidelines
After Healthcare.gov was rescued, the United States Digital Service (USDS), 18F, and Code for America formed to address US government digital transformation and usable services, following in the footsteps of the U.K. government Digital Service. The 18F sign-in form pattern (shown above
Aspects of Design Quality
We often have prospective clients call us up to request help with one element of their site or intranet. For example, they often want to improve their IA or navigation . This is indeed a worthy cause, and would help most sites. But is it the weakness causing the most lost business value ? Maybe. Or
Finally Progress in Internet Client Design
I also find it strange that there is little visual integration between the video area and the interaction area. The anchors could easily point over to the other area to draw the user's attention to things to click on or surveys to answer (in a personal email, one of the anchors told me that they