Beyond Usability 3 User Experiences Reshaping Their Industries

Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries

We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.

All these services all have several things in common:

  • Usefulness : they answer a previously unmet user need.
  • Usability : their digital UIs are easy to use.
  • Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...





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Beyond Usability: 3 User Experiences Reshaping Their Industries | Shopping Online for an iPhone Plan Is Painful

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