Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
The principle of direct mappings between dialogue levels seems to provide a better way to conceptualize directness in interactive systems. As shown in Figure 4, the layered protocol model involves several transformations between different units of information and we would want those transformations
Journey maps should result in truthful narratives, not fairy tales. Start with gathering any existing research, but additional journey-based research is also needed to fill in the gaps that the existing research won’t cover. This is a qualitative-research process. While quantitative data can help
Using chunking with passwords maybe be difficult for some people because there are no standard characters, such as dashes, used to visually separate the chunks or numbers or words. While some people can do fine with no separator (such as, “mypasswordisthis”), others may be stymied. In my
Stop Focusing on Cryptocurrencies Problems. Consider its Future.
Unfortunately, would-be entrepreneurs like to throw a crypto component atop haphazard tech architecture to generate buzz. Make sure crypto will add value to your business processes. Exercise caution around proponents, and ask to see demonstrated cases. At the very least, a crypto partner or
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Cross-Platform Scaling: The Way Forward for Businesses on Blockchain
In an official statement on cryptocurrency and blockchain, SEC Chairman Jay Clayton noted, “The technology on which cryptocurrencies and ICOs are based may prove to be disruptive, transformative and efficiency enhancing. I am confident that developers in fintech will help facilitate capital
Beyond Usability: 3 User Experiences Reshaping Their Industries
Take Uber for example. While the experience is hugely popular and generally pain free, there is room for enhancement — especially for large groups travelling together. Currently, a group must problem-solve in order to figure out how many “ubers” to call and and how many passengers can fit in
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User Need Statements
User need statements, if properly crafted, have the added benefit of providing a metric for success prior to the onset of ideation, prototyping, and testing. Use the insight, or goal, and ask yourself: how will we know if we accomplish this? Then, as you create your needs statements, establish
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface
This example points out an important dilemma that car designers and manufacturers face today. New features such as autopilot (or self-driving), lane assist, collision detection and so on have the potential to replace well-learned, traditional driver behaviors such as looking over the shoulder or
8 Steps to Prepare for the Holiday Shopping Season
Sure as clockwork, every October we get calls from companies that want to improve their site conversion rates before the holidays. Sorry: too late. It is often possible, however, to identify specific violations of e-commerce usability principles, fix them quickly, and boost sales by 10-20%. To
Store Finders and Locators
Many of the websites we tested in Studies 3 and 4 included the option to use current location to begin a search. The majority of study participants allowed access to their current location when the site requested it. Some desktop users did not notice the browser popup requesting their location
Ecommerce UX Trends: User Research Update
Though sites may make using discounts difficult in order to increase sales totals, preventing users from being able to use or take advantage of discounts erodes trust and may frustrate users to the point that they no longer want to shop on the site. Further, making it easy to qualify for discounts
WP Engine Participates in the Day of Understanding
Diversity has long been an important topic for WP Engine. CEO Heather Brunner often says “diversity attracts diversity.” This means that as a company naturally attracts and retains diverse talent, that diversity is sustained from the inside by employee referrals. Ultimately, the
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Recapping the State of the Word 2018
Not only should anyone be able to use and develop with WordPress, it needs to be accessible from devices of all sizes. To future proof the new editor, anything built with Gutenberg is responsive at all sizes. Mullenweg also made a point of pointing out the investment in WordPress mobile apps
A Look Back at the WP Engine London Summit .
At the end of September, we held our 2018 WP Engine Summit in Austin, Texas. Last week, agencies, brands, and digital innovators from EMEA came together in London for the WP Engine EU Summit. Attendees discussed the future of digital experiences, Gen Z’s perception of the Internet, and the
Variable Fonts and Wide-Screen Layouts: Adopting Data-Driven Progressive Enhancements
To expedite page load time, we previously used just one custom font for headings, and relied on standard browser-safe fonts for most text, since browsers can render both normal and bold weights without needing to download any font files at all. This approach wasn’t ideal because it was a
Why Zen Mode Isn’t the Answer to Everything
While zen mode is a well-intended UI feature, in practice, it can ultimately increase cognitive strain. To understand why, let’s step outside the world of UX for a minute and consider a painter. While the task of painting requires extreme focus, the artist must, occasionally, dip her brush into a
Facilitating an Effective Design Studio Workshop
Edward de Bono developed the Six Thinking Hats method in 1985. It is a discussion framework that defines six metaphorical hats which represent different modes of thinking, therefore enabling participants in a group to think and discuss ideas together effectively. A set time interval is used for
6 technologies you need to know to secure your IoT network
From collecting to aggregating data, from monitoring to normalizing data from IoT devices, you need a monitoring that provide you options for reporting as well. Security analytics act as a brilliant way to alert organizations about any malicious activities that might be taking place in the
The Way Forward: Responsibly Deployed Facial Recognition
Precisely because this technology is inevitable, it is imperative we responsibly deliver on the opportunity for facial recognition to benefit both people and businesses, whether that be for security, efficiency or convenience. Unfortunately, today’s cameras are one-way devices. They record data
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
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Despite What You Hear, You Don’t Need VC Funding
We also built and nurtured relationships with a few big companies that were trying to push a video platform product. These partners gave us access to valuable leads and minimized the need for a large and expensive sales team; put another way, our partners were our warriors. We relied on them to do
How to Get into Tech Without a Tech Background
If you look at the greatest recent tech companies there are plenty of newcomers that aren’t even considered tech, let alone, high tech. Uber and Airbnb, are less about tech and more about their concept. You can run a tech company without a tech background but find the best tech you can when
Beyond Usability: 3 User Experiences Reshaping Their Industries | Overuse of Overlays: How to Avoid Misusing Lightboxes
Overuse of Overlays: How to Avoid Misusing Lightboxes
Notice that our list of good reasons to use an overlay does not include ‘so we won’t have to set up a new page template’. (If setting up a new page is so difficult that you find yourself sticking content into overlays, perhaps it’s time to reconsider your website platform.) Recruiting
Mobile First Is NOT Mobile Only
All the sites in our study were responsive, with the exception of Business Insider UK. By looking at the patterns that all of these sites employed, whether responsive or not, (e.g., the use of hidden navigation, repeating the navigation at the bottom of the page, using a search icon instead of a
Can Hated Design Elements Be Made to Work?
That said, PDF has its uses — they're just not in the realm of interactive information access. When people want to download a report for later reference, PDF shines. Indeed, I use it myself for this purpose. (As an example, see our report on social media usability, which is available for free
