Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
For mission-critical applications, you can often assume that most users have tried the app many times before. You can also often assume that new users will get some training before seeing the UI on their own. At the minimum, they'll usually have nearby colleagues who can give them a few pointers on
Because mega menus don’t work in a phone UI, designers often use a mega menu for desktop navigation, and an accordion or some other option for mobile navigation. Some teams opt for menu UIs that translate easily from desktop to mobile. One such pattern popular this year is the vertical navigation
If you must make your own scrollbars, stay as close to user expectations as possible. Unless your scrollbars look like scrollbars, users might not notice them. Unless your scrollbars behave like scrollbars, users might not be able to bring the desired content into view. In either case, your
Crypto Micropayments: An Exciting Future of Blockchain Transactions
The perceived potential of vending machines possessing the power to bring an air of commonality to cryptocurrencies is so great that there are plenty of companies that are preparing to bring blockchain-infused microtransactions into everyday life. One such company is GoByte – a cryptocurrency
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Brand Is Experience in the Digital Age
While “branding” products with an identifying mark (definition #1) has been around since people first began trading and selling goods, the use of brands to differentiate products — to truly attempt to influence consumers’ perceptions and choices within a market (definition #2) — is a
passengers beyond usability: 3 user experiences reshaping their industries mobile
UX Mapping Methods Compared: A Cheat Sheet
Low-fidelity maps are unpolished and often created with sticky notes in a flexible, unrefined manner. These maps are best in an early part of the process. Low fidelity means little commitment or creation effort and empowers people to collaborate, revise, and update as needed. Use sticky notes
Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
Empathy Mapping: The First Step in Design Thinking
Our users are complex humans. It is natural (and extremely beneficial) to see juxtaposition between quadrants. You will also encounter inconsistencies — for example, seemingly positive actions but negative quotes or emotions coming from the same user. This is when empathy maps become treasure
When and How to Create Customer Journey Maps
Storytelling and visualization are essential facets of journey mapping because they are effective mechanisms for conveying information in a way that is memorable, concise and that creates a shared vision. Fragmented understanding is chronic in organizations where KPIs are assigned and measured per
10 Heuristics for User Interface Design: Article by Jakob Nielsen
Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. (Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words
Gutenberg—Believe in the Beauty of Your Dreams
Despite concerns that Gutenberg would launch too early, that simply hasn’t been the case, and in recent months a herculean effort has gone into checking a considerable subset of the most-used plugins to make sure they’re Gutenberg-compatible. An equally heavy lift has been undertaken by
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How to Recover Abandoned Shopping Carts for WooCommerce Stores
Imagine this: You’ve spent months getting your new eCommerce shop up and running. You set up WooCommerce, installed a bunch of plugins, found a perfect theme, dotted all your i’s and crossed all your t’s on tax compliance, logistics, and customer service. You roll out your beautiful new shop
WP Engine All Hands Spring 2019: EMEA
Last week, WP Engine employees from our Limerick and London offices came together for the bi-annual All Hands event in Limerick. All Hands is a 2-day event where employees come to engage with, collaborate, and strategize with employees from other offices. This year’s theme was “Boldly
Cards: UI-Component Definition
This wireframed example of a card component features several different types of information: an image, a title, a short summary, a time stamp, a hashtag, and a secondary call-to-action button for social media sharing. The design (with optional rounded corners) visually resembles a playing card; the
User Intent Affects Filter Design
Note that the main problem here is, again, failing to recognize the user intent — namely that the user is still engaged with the filters area. The same techniques that we describe in the first section of the article can be successfully applied to determine whether it’s safe to scroll up or
The Two UX Gulfs: Evaluation and Execution
But, across a complex menu of settings, it would be difficult to guarantee that an Offswitch is always accompanied by another switch in the On position just to make sure people understand it. An alternative, better design would use a checkbox, which also relies on a mental model drawn from the
8 predictions for the future of IoT in 2017
With higher value and higher consequence devices, like those found in an automobile, automakers will start to pay closer attention to security in a number of ways, from encrypting and securing control planes like CANbus–which previously were assumed to be secure via obscurity–as
Why There’s a Bright Future in a Cyber Security Careers
If you’re searching for your next career a great place to look is for a job in cyber security. Why? Because the demand for cyber security experts is going up, up, up. Keeping digital assets secure is a vital skillset. As our world grows ever more dependent on the Internet and digital
How to Create an Effective Cybersecurity Routine
Microsoft and Apple discover holes in their systems on a rolling basis and create patches and upgrades to ensure you are safe online. They kind of have an impossible job because they have to continually evolve to keep pace with the changing face of cyber-attacks. But they also have to try and
Mistakes University Students and Graduates Make in Their Jobs
Finding the first job after the graduation is the most time consuming and stressful task. Despite of knowledge and skills, it becomes difficult to climb up the ladder of the career. Choosing the right career is important as it will impact you the whole life. There are many considerations in
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4 High-Potential Sectors for AI and ML Startup Success
Today, the explosion of development in artificial intelligence (AI) and machine learning (ML) technology has created a market for which it appears there’s no limit. No matter the industry, if you name a reasonably-sized (or larger) company, there’s a good chance that they’re investing in AI
How to Use Cornerstone Content to Kick-start Automatic-SEO?
Select a keyword and write lots of content pieces around it. Example – consider a keyword digital marketing. Now write small pieces of content around semantic keywords of digital marketing. Keep doing this every day and make sure the body of every small content piece contains the keyword
Beyond Usability: 3 User Experiences Reshaping Their Industries | Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
Sadly, in this case, neither search, nor navigation, nor the Population Finder led the majority of users to the correct answer. Indeed, search was particularly bad on this site. One user said, "I know where I can probably find it faster: Google," and promptly abandoned the official Census Bureau
Are Chinese Websites Too Complex?
Second, our research shows that web designers targeting a Chinese audience are well advised to pay more attention to usability and dial down their complexity setting a bit. Yes, Chinese users are more used to complexity and complain less about it, but our test participants spent more time finding
The Anatomy of a List Entry
Together, the placement and visual treatment of information create a visual path that leads the eye through the collection of attributes in the order of their importance, making it efficient and easy to scan each list entry. Many users may only need to do a shallow scan of the most important and
