Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
The Concept of Brand: A Lesson from Edward “Blackbeard” Teach Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring
It appears that other factors (such as the contrast, padding, and legibility of the brand name) affect brand recall more than the position in the center of the page versus the top left corner. For example, the Nolitan hotel websites had a background image behind the logo, which may have
Don’t expect to get “buy-in” and foster interest in your journey map by simply sending a lovely graphic as an email attachment. Make it a living interactive document that people can be a part of. Bring up your story in meetings and conversations to promote a narrative that others believe in
Shaping Healthcare Ecosystem with Blockchain
Blockchain application will enhance the healthcare ecosystem as a whole. This is mainly by the elimination of third parties and middlemen’s. Moreover, a number of challenges which the industry faces such as fragmented data, security among others can be completely eliminated. The authentication
Shaping Healthcare Ecosystem with Blockchain
To overcome the shortcomings, blockchain technology facilitates interoperability by sharing the data of different physicians. It has the power to connect all the fragmented systems to generate quick and better results similar to a distributed network of systems. For instance, patients with similar
4 Ways to Enter the Blockchain Industry
The technology uses cryptography to make sure that users can only edit their own blocks. Each user has a unique, private key that’s required to alter their own Blockchain file. Additionally, the technology keeps the entire chain of distribution synched. Many enterprises are still
Dashboards: Making Charts and Graphs Easier to Understand
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Assessing the Usability of a User Interface Standard
These recommendations correspond fairly well with the advice Happ and Cohen [1989] derived from interviewing a group of developers. We would add a warning to make sure that the examples do not inadvertently misrepresent the standard since the examples can have as much impact on developers as the
Dashboards: Making Charts and Graphs Easier to Understand
Tree maps (which show a hierarchical data set as a series of nested rectangles of different sizes, where the size of each rectangle corresponds to a numeric value) can be useful at representing a complex data space in a compact overview, when there is opportunity for users to leisurely explore the
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Your research question should always dictate which research method you use. For example, if you want to know whether users would be able to use a design, then you should watch them interacting with it instead of interviewing them. On the other hand, if you want to understand people’s thoughts
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Rather than hiding irrelevant actions, disable them so that users won’t have to try to find where menu items disappeared, nor will they have to determine how to get the system back in the proper context to reveal a specific command. Also, make sure that you include all options (instead of just
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Despite the observed change in shopping behaviors, we do not mean to suggest brick-and-mortar shopping is dead. On the contrary, real-world locations are still an important shopping channel. Their relevance in the retail ecosystem is simply changing. People still want to go to the store for many
Service Blueprints: Definition
Similar to how a user’s emotion is represented throughout a customer-journey map, employees’ emotions can be represented in the blueprint. (Emotion is shown through the green and red faces in the example below.) Where are employees frustrated? Where are employees happy and motivated? If you
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UX Mapping Methods Compared: A Cheat Sheet
Think of service blueprints as a part two to customer journey maps. Similar to customer journey maps, blueprints are instrumental in complex scenarios spanning many service-related offerings. Blueprinting is an ideal approach to experiences that are omnichannel, involve multiple touchpoints, or
Design Thinking Builds Strong Teams
The inability to communicate efficiently is at the core of many teaming issues. Individuals often have different interpretations for the same concept or idea, due to their varied backgrounds and experiences. For example, team members who are experts in different disciplines may bring clashing
Join WP Engine at SXSW 2019
In this panel, Brunner will be joined by popular Austin figures as they discuss who and what has been the major change agent in Austin. Brunner will represent technology while other panelists will represent food and film. Joe Nick Patoski, author of Austin to ATX: The Hippies, Pickers, Slackers
Join WP Engine at SXSW 2019
In this panel, Brunner will be joined by popular Austin figures as they discuss who and what has been the major change agent in Austin. Brunner will represent technology while other panelists will represent food and film. Joe Nick Patoski, author of Austin to ATX: The Hippies, Pickers, Slackers
Bringing Array Themes into the WP Engine Family
We’re excited about all of these developments—the new styles we’ll be incorporating into future Genesis themes, the added ease and functionality we’ll be able to provide for Gutenberg, and the addition of Mike and John to our team. But most of all, we’re looking forward to the
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
The affordability and ease created by technology hasn’t completely trickled down, and George says that’s created a misconception that lingers among small brands. “There’s a perception that events have to be grandiose, multimillion-dollar affairs that only global brands can afford,” he
What Does Your Credit Card Company Know About You?
This one should be obvious. One of the first things a new credit card company will check on a new credit card applicant is their credit score. This score, calculated and kept by the three major credit bureaus, is a relative measure of a person’s financial history and trustworthiness. It’s the
Three things every IoT manufacturer should do to improve security
For instance, the moment they left store shelves, devices vulnerable to the Mirai botnet were effectively at the end of their life — there was no way to update the devices or to fix the vulnerabilities, so the only option owners of affected devices had was to buy a new device. Device recalls
How to Open a Company Bank Account for Your Startup & Avoid the Pitfalls
But beyond the benefits of opening a bank account in the name of a corporation, it is actually a necessary step for legal compliance. Having a corporate bank account helps prove that the company is not mixing the shareholders’ personal funds with cash generated from the company. A corporation
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Beyond Usability: 3 User Experiences Reshaping Their Industries | Photos as Web Content
Photos as Web Content
This is a good example of why it's not always good to copy the biggest sites' designs. Because Amazon hawks a monstrously wide product range, they use a standardized gallery layout that sort of works for many different category pages, without being optimized for any individual category. In
Photos as Web Content
This is a good example of why it's not always good to copy the biggest sites' designs. Because Amazon hawks a monstrously wide product range, they use a standardized gallery layout that sort of works for many different category pages, without being optimized for any individual category. In
Low-Contrast Text Is Not the Answer
It’s obvious that Squarespace.com wants users to click that high-contrast button in the corner to Get Started. But does it want customers to read about the features, or interact with the navigation? The gray text on the light-gray background suggests indifference. The top-navigation contrast and
