Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
A cumulative curve such as the number of app downloads (red) will always increase, regardless of any other factors. In contrast, a graph capturing a ratio, like that between the number of new active users and the number of downloads within a week (blue) is a much more meaningful measure, as it
A poorly designed split-button can look like a standard menu button (which always opens the menu). Strong visual signifiers for split buttons include a dividing line within the button or a slightly different color for the region around the arrow. The visual separation between the default action and
To avoid this pitfall, you must include the persona end users in the process of creating personas. Invite stakeholders to sit in on a research session. Send out a daily recap of the activities undertaken to create the personas. Help people see how your research uncovers the customer segments early
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Can the blockchain and IoT solve international freight’s issues?
DS: The main technological innovation of IOTA is the Tangle, which is a completely new Blockchain design that gets rid of the blocks and introduces a Directed Acyclic Graph (DAG) (NOTE: you can read the whitepaper on this technology at http://iotatoken.com/IOTA_Whitepaper.pdf). The way the Tangle
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Why Personas Fail
The truth is; Yes, they do already know a ton about customers, so it’s sometimes hard to justify doing research on a body of people you have been working with for years. In these situations, it is beneficial to think of personas and present them as an alignment tool rather than a research
beyond usability: 3 user experiences reshaping their industries
Slider Design: Rules of Thumb
Use a slider only when the precise value won’t matter to the user, but rather only the approximate range. Make sure that the users can select that range correctly without having to struggle too much to hit a precise value. In addition, any slider labels must be displayed above or beside the
Best Application Designs
In addition to static help text, super-tooltips usually contain dynamic status information about the object that users are pointing to. This lets users see the information in the context of a larger overview screen, instead of having to click through to a separate screen with detailed object
10 Heuristics for User Interface Design: Article by Jakob Nielsen
Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. (Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words
Split Buttons: Definition
However, the benefit that persistent split buttons have for power users has a similarly strong detriment to new users. As users learn an interface, they rely on familiar cues, such as the position of a command within the interface, in order to recall where that command is. This spatial consistency
Five User Requirements for Online Ads
Autoplay video ads violate user expectations of predictability — audio suddenly starts, startling and embarrassing the user. Often it forces her to fumble around, trying to locate the source of the noise and a way to shut it down. Autoplay video prevents the user from controlling the presentation
StudioPress Theme Spotlight: Generate Pro
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate more and better email leads, you need web design that specifically
beyond usability: 3 user experiences reshaping their industries
Genesis Framework and StudioPress Themes Now Available for WP Engine Customers .
Countless publications such as Wired and the New York Times live on WordPress. The News Pro Theme gives you the look and feel of a full-featured publication. Display featured stories, article snippets and different categories. The theme even includes built-in ad space so you don’t have to account
WP Engine: 2018 in Review
New year, new you, did you say? Well, that was our reality in 2018 as we rolled out some of our favorite new platform additions. We took the lead on the Amazon Polly plugin, the first plugin to bring voice technology to WordPress. The WP Engine Digital Experience Platform continued to evolve and
Dropdowns: Design Guidelines
A while back, as part of a presentation on web-usability methods, we ran a small user test for the audience. When completing a registration page, our test participant had to enter her address on a form with a text field for the name of the street but a dropdown menu for the type of street (Avenue
What Is Design Thinking, Really? (What Practitioners Say)
Several participants defined design thinking as a problem-solving process. Within this category, respondents often drew parallels to the creative process. For example, participants defined design thinking as “guiding a group of individuals through the creative process” and “a way of applying
The Distribution of Users’ Computer Skills: Worse Than You Think
For sure, anybody who works on a design project will have a more accurate and detailed mental model of the user interface than an outsider. If you target a broad consumer audience, you will also have a higher IQ than your average user, higher literacy levels, and, most likely, you’ll be younger
These Are The Concerns Slowly Killing Ad-Tech
Black Mirror, recently bought by Netflix, is a hugely popular TV series that is a dark, twisted but spot-on portrayal of the possible ramifications of technology in the future. Advertisements for the show are ironically targeting ad block users, and some argue, are “intentionally creepy.” For
Microsoft-GitHub Purchase’s Huge Price Tag Belies Big Competitive Worries
When programmers and developers create software, theyneed some place to store the code which project members can access as well as some way of tracking changed—or a distributed version control system, to use the lingo. GitHub is the dominant open source platform that provides a repository
The Key to Improving Global Cybersecurity is Data Science
Professionals across many industries and fields leverage data to improve operations. However, select professions are only open to individuals with mathematics or statistics training. These professionals help organizations solve intricate information related problems. They also analyze data
2 Billion Downloads Later, Apple’s App Store is Still Going Strong
The App Store is obviously one of Apple’s most important assets in the mobile market. While Microsoft’s Zune HD, for example, is getting a lot of favorable reviews, the absence of an application ecosystem makes it a far less compelling product than Apple’s more expensive iPod
beyond usability: 3 user experiences reshaping their industries
7 Benefits Startups get From HR in the Early Stages
Employees are the only asset which will help you to get a sustainable competitive advantage. All other resources are shared among the competitors. Even though you feel you will be good at hiring and firing and maintaining your employees, it is always suggested to hire Human resources professionals
Here is Why Your Business Should Take Digital Adoption Seriously
ROI from technologies is difficult to measure when a firm uses several different solutions, but many software platforms bring everything “under one roof” by outright replacing single-purpose technology or helping to plug it into the new interface. This brand of digital adoption allows
Beyond Usability: 3 User Experiences Reshaping Their Industries | Can Hated Design Elements Be Made to Work?
Can Hated Design Elements Be Made to Work?
That said, PDF has its uses — they're just not in the realm of interactive information access. When people want to download a report for later reference, PDF shines. Indeed, I use it myself for this purpose. (As an example, see our report on social media usability, which is available for free
The Fold Manifesto: Why the Page Fold Still Matters
We don’t go to a page, see useless and irrelevant content, and scroll out of the blind hope that something useful may be hidden 5 screens down. What we find at the top of the page helps us decide to continue scrolling, navigate to another page, try another site, or abandon the task altogether
Are Chinese Websites Too Complex?
In many ways it’s comforting to see that so many of the usability problems documented through two decades of testing with Western users repeated in our new study in China. First, it shows that Chinese people are people and not some kind of superhumans who violate the laws of user interface
