Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
As the saying goes, a picture is worth a thousand words. We are visual creatures, and images can be a powerful way to capture users’ attention and communicate your message. As networks and devices become more capable of displaying large images, more and more websites incorporate huge
When you’re planning ahead for the product backlog items, we recommend focusing most of your effort on the items that are in the current and next sprint. If your team is working further ahead on anything other than initial research, there is a large risk of losing work in the case that items are
People don’t usually read every word on a webpage, in an app, or even in an article or text passage. Instead, they often scan — because their experience with many websites has taught them that scanning can deliver almost the same value (that is, amount of information) with significant less
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
5G and Blockchain: What to Expect
However, since all devices must have individual addresses and on-chain transactions, scalability needs to improve on both layers. Blockchains can benefit from the massive increases in bandwidth and range as well as the reductions in latency that 5G networks provide. These network improvements could
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
The Need for Speed
Research on a wide variety of hypertext systems has shown that users need response times of less than one second when moving from one page to another if they are to navigate freely through an information space. Traditional human factors research into response times also shows the need for
on beyond usability: 3 user experiences reshaping their industries apart
UX Responsibilities in Scrum Ceremonies
Using t-shirt sizes rather than story points is a good way to estimate the UX work required for an item without impacting the engineering team’s velocity. An item of size S requires little UX work, while an item of size L requires a lot (and may actually take up all the UX resources for the
Assessing the Usability of a User Interface Standard
These recommendations correspond fairly well with the advice Happ and Cohen [1989] derived from interviewing a group of developers. We would add a warning to make sure that the examples do not inadvertently misrepresent the standard since the examples can have as much impact on developers as the
Store Finders: Why People Still Need Locator Links
Many companies now allow customers to order online and pick up their items for free at a store location. This option is popular among those looking to avoid shipping costs or the time spent finding the right products in the store. If the shopping-cart page or the shipping step at checkout include a
How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites
Pottery Barn’s oversized-product page (left) mentioned a delivery fee, but the popover gave no estimate or additional information. It was difficult to get an actual number for this cost without going all the way through checkout. Additional surcharge information further down the page (right) was
M-Commerce: Terrible UX
As an example of this latter point, consider the display of a product list. On a typical desktop screen, the user might be able to see 6 products at a glance (above the fold), whereas a mobile-phone user might only see 3 products. (The actual numbers obviously depending on the specific design and
WP Engine Celebrates Pride 2018 .
Austin’s Annual PRIDE celebration is one of the largest opportunities for local non-profit organizations, social groups, and causes to gain exposure in the LGBTQ community. This year marked 28 years of Pride events in Austin. This year’s parade emphasis was awareness, equality and
norm beyond usability: 3 user experiences reshaping their industries this
WP Engine Named the #4 Best Place to Work in Texas
Texas’ economy is the second largest in the United States, a measure of success that’s only expected to continue; Texas ranks first for its growth prospects due to impressive growth forecasts and competitive employment rates across the state. To tap into this statewide success, however
WP Engine Culture Recognized at Greater Austin Business Awards
The annual Greater Austin Business Awards competition, presented by The Austin Chamber of Commerce, is designed to honor excellence in all aspects of business. In order to promote awareness and perpetuate good practices, the Awards recognize companies and organization in the Austin region for
Instructional Overlays and Coach Marks for Mobile Apps
Because Makr’s tips are text-based rather than visual, if users tap through them quickly they will likely not absorb any of the information presented, and will reach the workspace without an idea of how best to proceed with their task. At least the tooltips do have arrows pointing to tools in the
Personas vs. Jobs-to-Be-Done
Personas are more than simple demographic or marketing segments, and they include rich information on users’ goals, needs, pain points, and expectations, while embedding this information in a narrative format that promotes empathy among the design team. Although jobs-to-be-done can provide a
Design Guidelines for Input Steppers
Steppers can get around device limitations. For example, using a keyboard on a smartphone is error-prone, and some computer systems (such as transit terminals or museum kiosks) do not have keyboards. In these cases, input steppers are an appropriate design choice for supporting small adjustments of
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
4 Things Spotify Can Teach You About Data Sharing
Despite being a smaller firm than media giants Facebook and Google, Spotify took the lead this year in data management. The streaming service won, however, not because it collects the most data or has the most advertising partners, but because it puts its users first. That doesn’t mean kicking
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Arcade City is a new peer-to-peer rideshare startup whose goal is to disrupt the disruptor. They’re taking on Uber and Lyft to cut out the middleman and protect driver rights, and they’re basing their platform on the Ethereum blockchain. Many drivers have had negative experiences using Uber
products beyond usability: 3 user experiences reshaping their industries by
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Blockchain Success Stories Show Valuable Opportunities
Anywhere from the medical industry to forward-thinking ecommerce businesses, the blockchain is gaining a foothold in our everyday lives, and showing no signs of slowing down. The problem is that most of the blockchain tech has been built by some old-line companies that technophiles wouldn’t
Beyond Usability: 3 User Experiences Reshaping Their Industries | Banner Blindness: The Original Eyetracking Research, 10-year research overview
Banner Blindness: The Original Eyetracking Research, 10-year research overview
As the replay shows, the user did fixate once within the ad, but at that moment, the ad is obscured by a pull-down menu. In reality, the user couldn't see the message; the fixation was clearly a mistake that occurred while she was trying to reacquire the menu after briefly looking away from the
Top 10 Mistakes in Web Design
For other pages than the homepage, start the title with a few of the most salient information-carrying words that describe the specifics of what users will find on that page. Since the page title is used as the window title in the browser, it's also used as the label for that window in the taskbar
Best Practices for Homepage Links on websites
To minimize homepage-navigation confusion, offer both clickable logos and actual Home links. These Home links can be presented in places such as the site’s global navigation or in breadcrumbs. Positioning them towards the top left of the page (above the content) makes them the most discoverable
