Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
Most Intranets are created and owned by IT, HR, Corporate Communications, or a combination of these departments. While these teams have the necessary skills to create and maintain great intranets, they don’t usually include experts in branding. Thus, intranets frequently lack a brand identity. A
Simple cutoffs: even if you don’t have quantitative data, pick a cutoff point based on anecdotal user comments — such as, people who visit at least once a week are frequent users, anyone who visits less than once a week is an infrequent user. Your groups may not exactly match the real
Based on these observations, it’s clear that left-aligned logos are better than centered logos for supporting user navigation to the homepage. Note that the left-logo sites in this study still caused some homepage-navigation errors (although far fewer than the centered-logo sites). This is
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Is the Blockchain Role in Advertising Too Overrated?
Many blockchain advertising products are also built on Ethereum and so-called utility tokens that function within the system and are issued to participants when the desired action is verified. In such projects, utility tokens guarantee financial operations between supply and demand parties and
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
The Anti-Mac User Interface (Don Gentner and Jakob Nielsen)
Some features exist in both domains but work very differently (the treatment of white space representing space characters, tabs, and line feeds is very different on typewriters and in word processors). Therefore, users may have trouble seeing beyond the metaphor to use the system in the ways it was
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Assessing the Usability of a User Interface Standard
Given the potential future importance of usability standards, it seems reasonable to study the usability of the standards themselves to assess whether developers can actually apply the content of the documents. Not much research is available on this topic yet, but existing evidence does indicate
Scrolling and Scrollbars
If you must make your own scrollbars, stay as close to user expectations as possible. Unless your scrollbars look like scrollbars, users might not notice them. Unless your scrollbars behave like scrollbars, users might not be able to bring the desired content into view. In either case, your
Don't Force Users to Register Before They Can Buy
TinyPrints.com required that users create an account and also automatically subscribed users to the newsletter, mentioning above the Create Account button that “You will be subscribed to the Tiny Prints email newsletter” (stated in tiny print, which makes users weary right there.) Being signed
Typography Terms Cheat Sheet
Typography is a key component in almost every digital experience. However, its complexity and industry-specific language makes it a common source of misalignment and confusion. You don’t have to be a typography expert to design digital interfaces, but it’s important to know some of these terms
Children’s Exposure to Digital Technology Causes Parental Anxiety
To manage the pros and cons of electronic-device use by their children, many parents explored ways to control their children’s usage. They shared with us the various strategies they used to provide guidance around technology and manage time spent online. These tactics ranged from trying to make
10 Must-Have Features for a WordPress Website in 2018 .
WordPress is the most popular platform for websites and for that reasons it’s a key target for hackers and malware. The best way to prepare against losing your investment is to keep WordPress and plugin software up-to-date. Even more so, you need to have a website maintenance plan with a website
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WP Engine Launches World's First Global Edge Security For WordPress with Cloudflare
Created by the leading brands in WordPress digital experiences and cloud security, WP Engine’s Global Edge Security is a cloud-first, high performance, advanced security solution built on Cloudflare’s intelligent network, providing the best security protection against top Open Web Application
WP Engine's London Office Recognised as a Great Place to Work
In 2015, WP Engine opened our first global office in London as a physical representation of our desire to expand our team of WordPress specialists and better serve our customers globally. Since then, we’ve worked hard to create a workplace that is collaborative, productive, and fun. Today, we
Fight Against “Right-Rail Blindness”
The right-hand side of the page consumes maybe 20% of your available pixels: the most precious resource in computers. It can serve many significant and practical purposes. It’s a place to feature secondary content — to recommend or extend the user journey to other areas of your site. Not
Web Page Footers 101: Design Patterns and When to Use Each
Users will often go directly to the footer to find information such as coupons and promotions or to simply staying up to date with the company’s sales and product releases. Thus, the footer can include information that allows customers to stay engaged with the company — social-media links (or
Decision Frames: How Cognitive Biases Affect UX Practitioners
Psychology and behavioral-economics principles often help designers create interfaces that steer users in a desired direction. For example, prospect theory and loss aversion teach us that allowing users to try a service before signing up for it will increase the number of registrations. For
6 technologies you need to know to secure your IoT network
With varying hardware capabilities, some IoT devices might limit or prevent the use of public key infrastructure but that does not mean that it is not effective in securing your IoT network. It take advantage of complex digital certificates and cryptographic keys and offer extensive key lifecycle
3 Awesome New Apps for 2010: Thesixtyone, Quora, Plancast
Take a team of early Facebook engineering rock-stars, have them tackle the age-old field of Question & Answer and what do you get? Quora, a social Q&A site that is a whole lot of fun to use and a great place to learn things trivial or useful. The company’s goal is to create a
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
This sheer volume helps every activation under Surkus’ umbrella — as its base grows, so does its data collection. This enables Surkus to give first-timers a head start by giving them insight into what’s worked well for similar types of events or which types of audience members responded best
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Perkash came up with the idea for Lumo seeing her co-founder and CTO, Andrew Chang, suffering from debilitating back pain. Perkash is married to a spine and sports physician, so she could understand how important posture really was. Perkash advised Andrew to attend a posture class and as a result
customers beyond usability: 3 user experiences reshaping their industries 2
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
How Start-Up Chile Helps Entrepreneurs and Chile Alike
The Start-Up Chile network includes over 3,000 entrepreneurs from 1,500 startups across the globe. Ranked by some as fourth best startup accelerator in the world, and the best in Latin America, Start-Up Chile carries with it a sense of community that follows startups throughout their lifetimes. The
Beyond Usability: 3 User Experiences Reshaping Their Industries | Horizontal Attention Leans Left
Horizontal Attention Leans Left
If we all woke up tomorrow in a world where all sites place navigation on the right, users would notice and would be forced to change their viewing patterns to adapt to this new world. (Indeed, this is what we see when testing Arab websites and other sites in languages that read from right-to-left
Website Forms Usability: Top 10 Recommendations
TSA’s web form includes a Clear Form button, which violates usability guidelines dating back more than 15 years. To add insult to injury, the Clear Form button is positioned closer to the input fields than the Preview button, thus making it even more likely that people will hit it by mistake (and
Give Thanks for Good UX
What do these user experience improvements have in common? Nothing at first sight: a bunch of disparate technology platforms and user tasks. But look deeper, and we see that the designs are targeted at overcoming quite specific user pain points at opportune moments. Once these solutions are pointed
