Beyond Usability: 3 User Experiences Reshaping Their Industries
Beyond Usability 3 User Experiences Reshaping Their Industries
Beyond Usability: 3 User Experiences Reshaping Their Industries
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We live in a world of new services. We are eating via Seamless or Blue Apron, streaming music on Spotify through Alexa, calling cars on Uber and Lyft. We Airbnb our homes; Netflix invades our TVs as we swipe on Tinder.
All these services all have several things in common:
Usefulness : they answer a previously unmet user need.
Usability : their digital UIs are easy to use.
Overall user experience : the quality of these user experiences extends far beyond the traditional “UX” touchpoints of simply a website and mobile app. (Thus, when I say ‘user experience’ in this article, I am referring to the whole experience — not...
Most computer programmers gave up complete control some time ago when they stopped writing in machine language and let assemblers, compilers, and interpreters worry about all the little details. And these days, few users still specify the exact routing for their email messages. We've learned that
Even if it were desirable, full control is becoming impossible with networked computers. User control assumes you are the only actor in the system, but these days, millions of people are on the Internet and can change the system behind your back. Indeed, it is one of the benefits of the Internet
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
How Blockchain Brings Innovation in Staffing?
The communication between them is increased and the data shared by both parties is safe and secure. Recruiters will determine the potential candidates and reach them. Encrypted info place informed blockchain cannot be altered and deleted making certain high security and privacy. Again, privacy and
The Top Futurist Speakers to Have at Your Conference
James Bilefield is a former digital president of Condé Nast and was an executive at Skype and Yahoo. His talks describe the challenge of scaling Skype around the world and managing the digital transformation of Condé Nast. Bilefield is a top futurist speaker who gives audiences a unique insight
4 Mistakes Even the Smartest People Make When Looking for a Career Change
How do you know which opportunity will truly make you happy? Companies are starting to recognize and address this challenge. Stellares, for example, is a deep-tech talent acquisition platform that harnesses the power of AI to help you find opportunities that match your learning goals, work-life
Why Personas Fail
In order for stakeholders to use personas, they have to believe in them, feel invested, and have ownership over them. The most successful personas are created with involvement from their end users. Otherwise, people will have no understanding of the data behind them and the rigor that went into
beyond usability: 3 user experiences reshaping their industries
Website Logo Placement for Maximum Brand Recall
A left-aligned logo is comfortable for users, but because it’s such a longstanding tradition, this standard is a tempting target to anyone wanting to appear unconventional. Violating this convention seems like an easy way of immediately distinguishing a design from its competitors, and standing
Centered Logos Hurt Website Navigation
It appears that other factors (such as the contrast, padding, and legibility of the brand name) affect brand recall more than the position in the center of the page versus the top left corner. For example, the Nolitan hotel websites had a background image behind the logo, which may have
The New Ecommerce User Experience: Changes in Users’ Expectations
They praised sites that took this one step further and even facilitated the movement from the web to the store by offering specific details about where items were located in stores or by letting users request that the item be ready when they arrive. Another facet of convenience is helping customers
Better Link Labels: 4Ss for Encouraging Clicks
The first few words are particularly important due to users’ tendency to scan web pages instead of thoroughly reading every word. To maximize the chance that they will find what they need, frontload links with information-carrying language. Then, the rest of the label text should work to
The State of Ecommerce Search
The problem with The Container Store’s earlier search functionality was that it returned all items that matched any of the keywords (“steel” OR “glass” OR “canister”), and didn’t prioritize the items that matched all keywords at the top of the page. Since that test, The Container
Join WP Engine at SXSW 2019
In this panel, Brunner will be joined by popular Austin figures as they discuss who and what has been the major change agent in Austin. Brunner will represent technology while other panelists will represent food and film. Joe Nick Patoski, author of Austin to ATX: The Hippies, Pickers, Slackers
beyond usability: 3 user experiences reshaping their industries
StudioPress Theme Spotlight: New Breakthrough Pro
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WP Engine Raises $30K for Central Texas Food Bank
WP Engine employees are rarely hungry. Our office kitchens are fully stocked with cereal and snacks, and lunch is catered Monday through Thursday, every week, for the entire team. Unlike the 46,000 people who rely on Central Texas Food Bank for food assistance every week, our employees don’t have
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Several participants defined design thinking as a problem-solving process. Within this category, respondents often drew parallels to the creative process. For example, participants defined design thinking as “guiding a group of individuals through the creative process” and “a way of applying
Teenager’s UX: Designing for Teens
Help teens learn and stay focused by choosing your words wisely. Use words that teens understand. Write in short sentences and paragraphs. Format key points or steps of a process using bullet points. Teens generally have poorer reading and comprehension skills than adults. If your site targets a
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Most people use scrollbars to scroll, and not the scroll arrows. However, moving across a thin tunnel (like the scrollbar) is difficult because it requires careful steering of the pointing device. (This is an instance of the steering law, which says that the time it takes a user to steer a pointing
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Why the Free Market is our Last Best Hope for Industrial Cybersecurity
We saw this play out in the business domain a couple of decades back. Initially, attackers broke into business networks primarily for the challenge, or to disrupt or vandalize specific organizations. These semi-simple break-ins resulted in some negative headlines, but for the most part, these
In Mark Zuckerberg We Trust? The State and Future of Facebook, User Data, Cambridge Analytica, Fake News, Elections, Russia and You
The third category is about media, which Zuckerberg believes requires deeper fact checking. “We find that fact checkers can review high volume things to show useful signals and remove from feeds if it’s a hoax. But there’s still a big polarization issue. Even if someone isn’t sharing
How to Upgrade Your Cyber Defenses to Protect Growth
Operating in the cloud is a better option for small businesses because it provides a higher level of security at a lower cost. Patches, updates, and maintenance are handled by the cloud provider, ensuring that security risks get addressed immediately. The cloud is also flexible and scalable by
beyond usability: 3 user experiences reshaping their industries
Enterprise Community Event and C2C Event Platform Bevy Raises $6.4 Million
Derek Andersen began keeping track of all the information and realized that no one anywhere in the world was taking care of these specific issues. Then, as a true entrepreneur, Andersen quickly saw that his work could build out another full company. Andersen and his cofounders in Startup Grind
Argentina is Stepping-Up as a Country of Web Developers
As well as massive investments from some of the world’s biggest businesses, city governments have been working to encourage growth and innovation. In 2015, Buenos Aires’ city government launched the Academia Buenos Aires Emprende, which is designed to educate its citizens about business. More
Beyond Usability: 3 User Experiences Reshaping Their Industries | Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Even if people do notice cues for horizontal scrolling, they may not want to risk loading content that they cannot predict. Content hidden by a horizontal scroll is at a disadvantage because even salient visual cues don’t offer strong information scent: users can hardly guess what information
Scrolling and Attention (Jakob Nielsen's Original Research Study)
For each specialized topic, it's perfectly valid to target a study and test sites that have features that we want to investigate. For example, to gain insight into carousels for our navigation seminar, we should track users' eyes as they encounter carousels. To do this, we simply ask them to use a
Nielsen's Law of Internet Bandwidth
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International users have even slower connections and response times across the oceans will likely get worse over the next few years. 1998 Predictions For the next 5 years, the web will be dominated by users with such slow connections that any reasonable web page will take much longer to download
