Anyone who pays attention to the world of search engine optimization knows that maximizing your company’s search results on Google and other search engines is not something you can do with a quick pin here and a hasty status update there. It’s a full-time job. But if you’re working to build a startup, you’ve already
Blockchain
Blockchain
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’ underlying blockchain technology is well worth the media hype. Bitcoin Cryptos’ underlying blockchain technology is well worth
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’ underlying blockchain technology is well worth the media hype. Bitcoin Cryptos’ underlying blockchain technology is well worth
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’ underlying blockchain technology is well worth the media hype. Bitcoin Cryptos’ underlying blockchain technology is well worth
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’ underlying blockchain technology is well worth the media hype. Bitcoin Cryptos’ underlying blockchain technology is well worth
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Perhaps the most outstanding reason that decentralized currencies are the future of money is that they’re truly global. Sure, there might be lots of Bitcoin miners in China. Just as decentralized currencies have no central authority that sets their value, so they also have no central location
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Developers are also thinking about the long-term future. While some recognize blockchain as a fundamental technology for almost every industry in the next several years, others are thinking about the flaws inherent in the system; for example, while blockchain works extraordinarily well for a
The Four Dimensions of Tone of Voice
Using product-reaction testing to see if your users choose tone words that correspond to your target tone profile. For example, let’s say you want your users to view your brand as funny but respectful. If users choose “humorous” to describe your content, you could consider that it matches
Image-Focused Design: Is Bigger Better?
In comparison, Southwest’s mobile homepage makes it much easier to find essential content and features. The clutter has been removed, and the 4 top tasks are one tap away, as is a travel alert (though its position and the resemblance to an ad put it at risk for being overlooked due to banner
User Experience vs. Customer Experience: What’s the difference?
The widest scope of user experience is the relationship level (aka the customer experience). At the relationship level we focus on the lifetime experience that a person has with an organization and his cumulative impression as a patron of that organization. Rather than assessing the quality of one
Design Thinking 101
We live in an era of experiences, be they services or products, and we’ve come to have high expectations for these experiences. They are becoming more complex in nature as information and technology continues to evolve. With each evolution comes a new set of unmet needs. While design thinking is
and blockchain its
Scrolling and Scrollbars
When pages feature both vertical and horizontal scrolling, users have to move their viewport in two dimensions, which makes it hard to cover the entire space. For people with poor spatial visualization skills, it's especially challenging to plan movements along two axes across an invisible plane
The Anti-Mac User Interface (Don Gentner and Jakob Nielsen)
The World-Wide Web is a prime illustration of the advantages of shared control in user interfaces. The Web changes constantly, and every time users connect to a home page, they might be presented with a completely new interface. For example, AT&T changes its home page daily [3], and in
Remote UX Work: The NN/g Case Study
But developing new UX talent is also a major challenge to remote work. New UX professionals often learn by closely shadowing or working alongside more experienced colleagues. Many people think that new UX employees shouldn’t be remote: they’ll feel disconnected from the organization, may be
Let Loyal Shoppers Edit Saved Credit Cards
ParkWhiz.com did not let users edit existing cards. This resulted in two identical payment options “Pay with my saved Visa ending in 6159.” There was no option to delete old payment methods. (Also note that the use of light blue text on a white background makes the selected payment type
Profit Maximization vs. User Loyalty
The classic example used in most presentations about differential pricing is to monitor a user as he or she is moving through a site. If they just keep looking instead of putting something into the shopping cart, then the user is considered unlikely to buy at the current prices and is offered a
WP Engine Participates in the Day of Understanding
WP Engine was proud to take part in this event sponsored by the CEO Action for Diversity and Inclusion. Each company was encouraged to customize the events during the day according to the needs, nature, and geography of its workplace. At WP Engine, multiple company-wide workshops were held in
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International Study by WP Engine Reveals Enterprise Investment Lags Today's Mobile-First Consumer
AMP allows organizations to create mobile-friendly websites in a straightforward way with an open source library. It gives users a smooth, near instant load experience. PWA allows users to save an icon to their home screen and although they’re on a website when using it, it functions like
StudioPress Theme Spotlight: Academy Pro Theme
This week, we explore the Academy Pro theme, a theme for online course creators, membership site owners, and educational content marketers. In a world where so many schools, institutions, educators and universities are looking for innovative ways to more effectively reach students, the Academy Pro
Empathy Mapping: The First Step in Design Thinking
In this step, the team moves through the stickies on the board collaboratively and clusters similar notes that belong to the same quadrant. Name your clusters with themes that represent each group (for example, “validation from others” or “research”). Repeat themes in each quadrant if
Troubleshooting Group Ideation: 10 Fixes for More and Better UX Ideas
Hierarchy intimidation is related to groupthink and unequal contribution. It can manifest when one high-ranking member of the group proposes an idea, and all the teammates agree and begin to focus on that idea, rather than contributing alternate solutions. It can also happen when new or
When to Use Which User-Experience Research Methods
Most of the methods in the chart can move along one or more dimensions, and some do so even in the same study, usually to satisfy multiple goals. For example, field studies can focus on what people say (ethnographic interviews) or what they do (extended observations); desirability studies and card
Why AI and Viztech hold the key to a safer internet
Just a few weeks later in September, the heads of state of the UK, France and Italy met with internet companies at the UN General Assembly in New York to discuss the issue. In a speech ahead of the meeting, UK Prime Minister Theresa May threatened the internet giants with huge fines if they could
The Evolution of Healthcare Data: 5 Little Known Facts
The goal was to convert organizations to electronic records by 2014, by offering incentives for EHR use until 2015, at which point, penalties would be issued for organizations that had not made the switch. These deadlines were ultimately pushed back, as adoption in some phases proved slow. HITECH
How a VPN Can Enhance Your IOT Devices Security
A botnet is a network of computers or other internet-connected devices that are infected with malware. The devices are controlled as a group, making it possible for hackers to launch large-scale attacks. These attacks can be conducted not just from computers but from all IoT devices as well
Free Up the World’s Best Entrepreneurs to Keep Inventing
Thomas Edison wasn’t just known for his startup, the Edison Company. He was known as an inventor — and a prolific one at that. He contributed to innovations, including the phonograph, the light bulb, the motion picture camera, and others. In generating ideas and inventions that had a profound
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For Startups, a SaaS Solution is an HR Killer App
Every startup wants to become the next market unicorn. That means that no two startups are likely to do things the same way, or have the same needs in an ATS system. Bullhorn Staffing and Recruiting offers an ATS solution that covers all the standard bases – and has a robust third-party
Your Swag is an Extension of Your Brand, So Don’t Neglect It
Here’s the bottom line. When your swag is premium, your brand is premium. Conversely, poor quality swag sends a bad message to not only the public but also your team. Unless you’re a household name like Nike or Apple, there’s a slim chance someone is going to stick your company logo on the
Blockchain | HealthCare.gov’s Account Setup: 10 Broken Usability Guidelines
HealthCare.gov’s Account Setup: 10 Broken Usability Guidelines
Kill the 53-Day Meme
Pop-ups and Adaptive Help Get A Refresh