Anyone who pays attention to the world of search engine optimization knows that maximizing your company’s search results on Google and other search engines is not something you can do with a quick pin here and a hasty status update there. It’s a full-time job. But if you’re working to build a startup, you’ve already
Blockchain
Blockchain
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’ underlying blockchain technology is well worth the media hype. Bitcoin Cryptos’ underlying blockchain technology is well worth
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’ underlying blockchain technology is well worth the media hype. Bitcoin Cryptos’ underlying blockchain technology is well worth
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’ underlying blockchain technology is well worth the media hype. Bitcoin Cryptos’ underlying blockchain technology is well worth
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’ underlying blockchain technology is well worth the media hype. Bitcoin Cryptos’ underlying blockchain technology is well worth
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Then there is Square, headed by Twitter founder Jack Dorsey. Referencing Bitcoin in a call with Market Watch Dorsey said that “We do believe that this [Bitcoin] is a transformational technology for our industry, and we want to learn as quickly as possible.” Square added Bitcoin as a feature to
In this distributed network of computers, a group of members or users can share health data, information, or scans etc. The sharing is basically classified as peer-to-peer transactions that are structured into a block that contains cryptographic hash. This digital information is shared onto a
Over the past 18 months, we have witnessed a significant shift in the state of the financial markets. Cryptocurrencies, once a niche fascination, have exploded in value. At the start of 2017, digital currencies held collective market cap of less than a $20 billion. They entered 2018 with a
The Science of Silence: Intentional Silence as a Moderation Technique
You may be wondering, “What do I do during these silence periods instead of speaking?” Use your body language to allow time for people to articulate their thoughts. Maintain eye contact and focus. Do not say anything or even nod your head. Wait patiently and relaxed, giving the person time to
Sympathy vs. Empathy in UX
Recruit team members with a variety of backgrounds and demographics. That will not guarantee empathy for users, but will at least be a first step in the right direction. Diversity must go wide to include experiences, skills, and attitudes acquired and evolved over each employee’s lifetime —
Experience Design: Bridging Brand Intention and Brand Interpretation
Too often, teams will stop after the articulation of Brand attributes, with no understanding of what those words really mean, or how to apply those concepts to product or interface design. Create a framework to support the meaning of Brand attributes and extend them to different areas of experience
Customization vs. Personalization in the User Experience
Designers often have many good ideas for things that can be provided to users, from ideation, feature requests, and other sources. It’s tempting to throw all these options into the system and rely on customization or personalization for pruning the screens into a manageable level of complexity
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Customization vs. Personalization in the User Experience
Customization works well under the assumption that users know best what their goals and needs are. Thus, it is based on natural intelligence (the users’) over artificial intelligence (the system’s). On the other hand, personalization is based on artificial intelligence (about a user or a group
Closeness of Actions and Objects in GUI Design
That mainstream corporate websites make blatant usability mistakes is understandable because most members of their teams aren't grounded in graduate degrees in human-computer interaction. (That's why I have recently added foundational courses, such as The Human Mind, to my usability conference
One Billion Internet Users
Another implication of this demographic shift: U.S. market share and Silicon Valley buzz will become less important than international use as the metric for judging the potential of companies and technologies. The Mac, for example, already matters less than you think. Although it has a prominent
When and How to Create Customer Journey Maps
The entire point of the journey-mapping process is to uncover gaps in the user experience (which are particularly common in omnichannel journeys), and then take action to optimize the experience. Insights and ownership are critical elements that are often overlooked. Any insights that emerge from
Store Finders and Locators
Websites play a major role in helping customers find their way to company locations, including branches, stores, offices, dealers, and other outlets such as ATMs, package-dropoff points, or facilities that accept returned goods for ecommerce sites. Whenever customers need to do business at a
Parallel & Iterative Design + Competitive Testing = High Usability
Many design teams skip competitive testing because of the added expense of testing several sites. (For example, Nielsen Norman Group currently charges $45,000 for most competitive testing and only $22,000 to test a single website. Of course, you can get cheaper tests from Tier-2 or Tier-3
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Why Zen Mode Isn’t the Answer to Everything
One of the arguments that zen-mode proponents make is that, over time, frequent users will eventually learn how to access the UI. Yes and no. We know the number of repetitions necessary to learn an interface affects how learnable it is. As proven by the original Windows 8 interface, in the absence
Brand Is Experience in the Digital Age
Why is it important to understand the components of brand, and to differentiate brand from its common misinterpretation as simply a logo, a figurehead, or a website, among other things? Only when all three brand components — visuals, tone, and behaviors — are present and true to the core brand
WP Engine Sales and Customer Service Teams Recognized at The Stevie Awards
The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
How to Recover Abandoned Shopping Carts for WooCommerce Stores
Many of those abandoned carts are probably lost for good because you don’t have any contact information from the shopper to try to win them back to checkout. But for a percentage of the carts, your shopper will have gotten far enough along in the process that you’ll have an email address (or
Introducing Revolution Pro, the First Block-Based Genesis Theme
Atomic Blocks is one of the most popular and most downloaded libraries of beautiful, responsive, and customizable blocks for WordPress 5.0. In addition to giving users the ability to quickly add great-looking elements to their web pages without touching a line of code, Atomic Blocks also offers
As Digital Identities Evolve, Data Security Should Too
Blockchain’s distributed and decentralized ledger is the latest innovation in this space. Startups are already leveraging this technology to create and protect transactional digital identities. More importantly, the public is starting to accept this technology. Bitcoin Market Journal estimated
The Positive Evolution of Your Business Depends on the Tech Revolution
Most of today’s businesses are subject to security threats and vandalism. You can use technology to protect your company’s financial data, confidential executive decisions, and proprietary information. Take prodigious care so that you won’t succumb to hackers or be taken over by your
29% of Internet Users Have Bought Things From Spam Email?? Say It Aint So!
The announcement of the study concludes with these funny lines, from Anstis again: “The other way to look at this situation is from a spammer’s perspective. There are approximately 250 million people out there who are interested in these kinds of products and have made purchases from
Blockchain Success Stories Show Valuable Opportunities
Over the past two years, we’ve witnessed the cryptocurrency market explode onto the scene, minting billionaires overnight, followed by an implosion that has wiped out up to 80 percent of the market’s value. All along, the true believers have continued to insist that this is just the
according blockchain ledger
4 Unique Growth Tactics for 2020
The answer is number two. Personalization is currently critical and will continue to be in 2020. But, how can you take it to the next level and create unique experiences for your potential clients to help you grow? By building personalized landing page campaigns. What’s is a personal landing
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Blockchain | Visibility of System Status
Visibility of System Status
Site Map Usability, 1st study
No More Pogo Sticking: Protect Users from Wasted Clicks
