The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
A site-wide search that crawls every nook and cranny of the intranet(s) can empower employees, and pick up the slack where the global navigation may fail. Research the jargon and common terms used in the intranet and application UI. Then add synonym rings for these in metadata so people will be
Journey maps are best for scenarios that describe a sequence of events. You might want to map multiple scenarios for one persona, depending on your project goals. For example, in our health-management tool example, you may want to create several different maps for a patient actor: one for
As their name suggests, user need statements articulate the end user’s problem we are going to solve, and why it is worth solving. They are a tool to help us stop thinking about users’ needs as nouns and start thinking about them as verbs. When done collaboratively and correctly, they can serve
A Tale of Two Bubbles: Why Cryptocurrency Isn’t the Next Dot-Com
Be able to effectively communicate your long-term value to shareholders. The blockchain is a brilliant invention, with applications we’re just beginning to discover, ranging from the financial space to healthcare, cybersecurity, retail, and beyond. It will transform the world as we know it
The Blockchain Talent Shortage May Be Nearing Its End
The high price tag associated with blockchain talent has drawn the most opportunistic developers to learn more about the career opportunities in the blockchain. A few years ago, investing time and energy into blockchain skills was a gamble that wasn’t sure to pay off, but now, it’s a path to a
Is the Blockchain Role in Advertising Too Overrated?
In digital and programmatic advertising, fraudsters found the perfect getaway to enormous bot-induced incomes. Click-fraud installs hijacking, and other illegal online activities bring 2500-4100% ROI to fraudsters, which translates to only 56 cents that brands receive from each dollar they have
Confirmation Dialogs Can Prevent User Errors (If Not Overused)
Saying these 2 items doesn’t tell users which files will be deleted. In contrast, the single-file confirmation shows the name of the file, as well as some supplementary info that’ll help the user determine whether the right file will be deleted. (For even better usability, display a thumbnail
branding brand is experience in the digital age the
Radio Buttons: Always Select One?
Consider whether you need to ask for this information at all. Knowing the user’s designation does provide the opportunity to add a level of formality and respect to you future correspondences with the person. But if that gesture is not particularly important, you might take a cue form sites such
Confirmation Dialogs Can Prevent User Errors (If Not Overused)
Saying these 2 items doesn’t tell users which files will be deleted. In contrast, the single-file confirmation shows the name of the file, as well as some supplementary info that’ll help the user determine whether the right file will be deleted. (For even better usability, display a thumbnail
The Anatomy of a List Entry
Although the layout and attribute placement within each list entry should be largely the same, there are circumstances where important distinguishing information may need to be featured. For instance, if a product is on sale or sold out, it is acceptable to show unique callouts or iconic indicators
Wishlist or shopping cart? Saving products for later in ecommerce
Wayfair.com let users save cart items for later without creating an account or logging in. The link Save for Later appeared under the Quantity field. Clicking the link moved the item to an area at the bottom of the shopping-cart page, labeled My Saved Items. This feature did not require
The Distribution of Users’ Computer Skills: Worse Than You Think
This is what this most-skilled group of people can do: “At this level, tasks typically require the use of both generic and more specific technology applications. Some navigation across pages and applications is required to solve the problem. The use of tools (e.g. a sort function) is required to
WP Engine Recognized For Excellence at The Stevie Awards
Created in 2002, The Stevie Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. Gold, Silver and Bronze Stevies are awarded during The Annual International Business Awards, an international
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Hackathon 2019 Goes Boldly Where No Engineers Have Gone Before
Additionally, two unique awards are also handed out. For this hackathon, they were Customer Inspired, which recognized a project that has real potential to impact our customers in a positive way and was decided on by WP Engine’s Chief Customer Officer, Tina Dobie; and Warp Speed, a Star
StudioPress Theme Spotlight: Daily Dish Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star
Hamburger Menus and Hidden Navigation Hurt UX Metrics
While our qualitative user testing has repeatedly shown that navigation hidden under a drop-down menu is less discoverable on the desktop, we wanted to measure the size of this effect in a quantitative study and assess the relative impact of hidden navigation on the desktop versus mobile. To do so
Iterative Design of User Interfaces
To further reduce the error rates, version four identified the user's own accounts by their account type (e.g. checking account or savings account instead of just their account number). Also, the dialog box for transferring money was expanded with an option to show the available balance on the
The Distribution of Users’ Computer Skills: Worse Than You Think
This is what level-2 people can do: “At this level, tasks typically require the use of both generic and more specific technology applications. For instance, the respondent may have to make use of a novel online form. Some navigation across pages and applications is required to solve the problem
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Evaluating Popular Web Browsers in Terms of Security and Privacy
Google Chrome does have a usual pop-up blocker that sends “Do Not Track” request to the website and third-party that sends the content, but one cannot ignore that Google knows a lot about you. Google chrome contributes so much in telling about you to the company and then monetizes that
Hidden Phone Tracker for Kids Monitoring
Parents will continue to be careful and protect their children (as they should be). As always with children, there can be very lethal and brutal damage caused by those who wish to harm. A single text message, shared photo, a video shared on social media can lead to cyber-bullies, stalkers, and
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
sound brand is experience in the digital age ux
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Despite What You Hear, You Don’t Need VC Funding
Just because a company expresses interest in buying your product doesn’t mean you should sell. Especially in the tech world, certain products can be tweaked to meet needs that you didn’t originally anticipate meeting. Still, these “tweaks” can become extensive and time-consuming changes
Brand Is Experience in the Digital Age | Direct Access vs. Sequential Access: UX Definition
Direct Access vs. Sequential Access: UX Definition
On mobile devices we often encounter designs that favor selection versus typing; these designs are based on the assumption that typing is difficult with a small touchscreen keyboard. As a result, users are sometimes forced to select an alternative from a long list of items — for instance, a list
Scrolling and Attention (Jakob Nielsen's Original Research Study)
For each specialized topic, it's perfectly valid to target a study and test sites that have features that we want to investigate. For example, to gain insight into carousels for our navigation seminar, we should track users' eyes as they encounter carousels. To do this, we simply ask them to use a
Flat-Design Best Practices
Google’s Material Design, which has been around since 2014, took an admirable stab at this concept. The best thing about Material Design was that it defined a carefully considered framework with specific rules, behaviors, and visual properties. Unfortunately, it’s not always implemented
