The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
Of the 330 open-ended responses, 232 were qualified responses which were coded to indicate the ad attribute that the participant mentioned (e.g., obstructed content, animated ad) and the affect expressed by the comment (e.g., positive, negative). For example, if a participant indicated she
Using t-shirt sizes rather than story points is a good way to estimate the UX work required for an item without impacting the engineering team’s velocity. An item of size S requires little UX work, while an item of size L requires a lot (and may actually take up all the UX resources for the
The commitment pattern demonstrates traditional reading, not scanning. In this pattern, users fixate on all or most content words in the text passage. This pattern usually occurs when users are very interested or very motivated to read the content (for example, because they are studying for a test
10 Years After Bitcoin Began, are We Underestimating Crypto?
Then there is Square, headed by Twitter founder Jack Dorsey. Referencing Bitcoin in a call with Market Watch Dorsey said that “We do believe that this [Bitcoin] is a transformational technology for our industry, and we want to learn as quickly as possible.” Square added Bitcoin as a feature to
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Blockchain Scalability: Even If Most Transactions Are in Layer II We Still Need a Layer I
Binary District Journal spoke to Mustafa Al-Bassam, PhD researcher in computer security at UCL and co-founder of blockchain platform Chainspace. To Mustafa, there is no realistic future for blockchain that doesn’t include both layer I and layer II solutions. “I think, fundamentally, you need
Assessing the Usability of a User Interface Standard
Of the five guidelines for the development process (study the characteristics of the user population, have user representatives participate during the process, run thinking aloud tests of the interface, use iterative techniques such as prototyping, and have an appointed coordinator for the entire
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Radio Buttons: Always Select One?
A second reason for abandoning this unique metaphor is because the physical design itself was flawed. Namely, most people did not realize that it was possible to have no buttons selected, because there were no perceived affordance signals. In typical usage, pressing a button would pop out
Customization vs. Personalization in the User Experience
On a travel site, a user may see promotions and specials for locations they’ve visited before or recently searched for. On an intranet, personalization could remove access to a tool intended only for certain employees. In an app, personalization might retain past searches to enable quick access
When and How to Create Customer Journey Maps
First and foremost, choose the “actor” of the story. Who is this journey map about? For example, a university might choose either students or faculty members, both of which would result in very different journeys. “Actors” usually aligns with personas, if they exist. As a guideline, when
Accot-Zhai Steering Law: Implications for UI Design
The Accot-Zhai Steering Law (discovered by HCI researchers Johnny Accot and Shumin Zhai, but also known simply as the Steering Law) is a corollary of Fitts’s Law. The Steering Law is an equation that predicts the efficiency of very common interactions; it describes the particular case of
The New Ecommerce User Experience: Changes in Users’ Expectations
Pottery Barn’s oversized products were subject to a flat-rate delivery surcharge, but the product page did not indicate the actual cost. Users who diligently read the page could find what the surcharge was by clicking the link to the Shipping and Delivery Information Page under the Shipping and
WP Engine Named A Best Place to Work in Technology for 2019 .
When it comes to facilitating a truly enjoyable and productive workplace, it takes more than just the promise of perks and ping pong. Employees want their workplaces to reflect what they value and expect out of the company they work for: trustworthiness, morality, and the opportunity to grow both in
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StudioPress Theme Spotlight: Daily Dish Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star
WP Engine Supports the Domain Connect Project .
To show our support for the Domain Connect project, WP Engine visited ICANN 63 in Barcelona to talk with DNS providers and Domain Registrars about the technology. We were joined by representatives from other companies who have adopted the Domain Connect technology, including GoDaddy, Google
Parallel Design and Testing by Jakob Nielsen and Jan Maurits Faber
The earlier study found that people who used these services for the first time on a screen-based telephone, instead of a traditional telephone, had a success rate of 75 percent. Since the screen-based telephone used in the earlier study had a much smaller screen (16 × 7 characters) than the one
5 Steps to Service Blueprinting
Add the process that employees rely on to effectively interact with the customer. These processes are the activities involving all employees within the company, including those who don’t typically interact directly with customers. These support processes need to happen in order to deliver the
Using Swipe to Trigger Contextual Actions
Because swipe was originally used to delete an item from a list, most users who have learned the gesture expect it to reveal some destructive actions. While many implementations do associate such actions with swipe (e.g., unsubscribe in the YouTube app), others reveal completely unexpected options
Evaluating Popular Web Browsers in Terms of Security and Privacy
Google Chrome does have a usual pop-up blocker that sends “Do Not Track” request to the website and third-party that sends the content, but one cannot ignore that Google knows a lot about you. Google chrome contributes so much in telling about you to the company and then monetizes that
Remote Access Solutions: Overcoming the Challenges
Ensuring remote access to networks and data is critical for remote employees’ ability to get work done. As noted, the remote workforce is growing rapidly — with between 80% and 90% of the U.S. workforce reporting they would like to work remotely, at least on a part-time basis. The ability
Blockchain’s Mainstream Debut Awaits Dev Ecosystem Evolution
EOS itself was created as a response to Ethereum’s sluggish transaction speeds. and It’s now waving the banner for blockchain scaling with internal, but also external endeavors to make it the fastest chain around. With a quicker DPoS (Delegated Proof of Stake) consensus model the blockchain’s
The Role of IT or an IT Consultant Provider for Business Growth
When you are operating an IT service, it takes time to get each company you work with, secured. But once the company and all the information is secure — you can focus on the greater issues within a business. Each business has separate needs and individuals who will ask your to manage tasks
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7 Essentials Your Online Startup Needs to Follow
Starting an online business requires you to be extremely smart because 9 out of 10 startups fail and just 10 percent are lucky to enjoy the sweet taste of success. But there are essentials your online startup needs to follow. There are certain things that most of the startups fail to recognize
Blockchain Success Stories Show Valuable Opportunities
Judging by these already-successful blockchain use cases, it would be tempting to draw the conclusion that there’s little room for entrepreneurs when so many moneyed interests are behind the biggest successes to date. The easy takeaway is that if you want to be among the 8 percent or so of
Brand Is Experience in the Digital Age | Usability Insights From Sun Microsystem's 1997 Web Design
Usability Insights From Sun Microsystem's 1997 Web Design
Fast downloads are the single most important usability consideration in Web design. We recently surveyed 1854 users and found that the regression weight between "download speed" and overall satisfaction was 0.264 in a multiple regression to predict users' overall satisfaction ratings from six
Low-Contrast Text Is Not the Answer
A low-contrast design aesthetic is haunting the web, taking legibility and discoverability with it. It’s straining our eyes, making us all feel older, and a little less capable. Lured by the trend of minimalism, sites are abandoning their high-contrast traditions and switching to the Dark Side
Why Personas Fail
Not everybody knows why they’re useful and how to reference them. It is up to you to educate your stakeholders, illustrate their effectiveness, and solidify their use on projects. Lead by example: don’t let the personas fizzle out, continue to bring them into meetings to set the stage for
