The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
The colors and fonts used in the intranet’s visual design often closely match those used on the organization’s public-facing website, since intranets usually adhere to corporate branding guidelines. In theory, it’s a good idea to for the intranet to support the organization’s sanctioned
Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1) it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy
Approach people as they head toward the restroom and ask them if you may follow them through their experience and ask them questions. Immediately offer a valuable incentive, such as: cash, a roll of extra soft toilet paper, disinfectant spray or gel (for the seat or their hands), reusable seat
What B2B Companies Need to Implement Blockchain Solutions
Blockchain technology is bringing companies to a turning point in their business operations. With the rise of data sharing and connected devices, companies need to evolve into connected enterprises that share data both within the organization and externally. Blockchain can solve many of the
A marketplace solution for IoT development through decentralized smart contract ledger
In conclusion, given the potential of IoT to become a game changer in shaping the future of world economy, it is necessary to avoid stifling the growth of IoT. In addition, realizing its scope and the complexity involved, collaborative ways of development may be the only feasible solution available
Why Small Businesses Need to Be Vigilant About IoT Security Too
Another way attacker tries to gain access is by exploiting known vulnerabilities in the device’s code. It’s critical to keep devices running on their latest firmware and software. Managing multiple devices can be made easier by using remote management services. Not only could such tools help
Top 10 Intranet Trends of 2016
Enbridge periodically asks users for feedback about the search right in the UI and collects additional feedback from content owners, site owners, and business units. The team then uses the information to improve search — such as by adjusting keywords and adding metadata. Team members also change
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Best Application Designs
Some winning applications had special small control panels for direct access to important operations that would usually have required a switch in context. This doesn't quite equate to a modeless design, because complex applications do tend to have several distinct stages or areas of workflow and
How to Report Errors in Forms: 10 Design Guidelines
When you need to draw extra attention to a potential error, you can use a modal or confirmation dialog to explain details and help the user fix the issue. However, use such dialogs sparingly as they have two big disadvantages: (1) they are disruptive; (2) the error message is presented in a window
Journey Mapping: 9 Frequently Asked Questions
Journey maps are best for scenarios that describe a sequence of events. You might want to map multiple scenarios for one persona, depending on your project goals. For example, in our health-management tool example, you may want to create several different maps for a patient actor: one for
Does User Annoyance Matter?
Knowing a better design exists made it painful to sit, day after day, and watch users fight with the mouse to scroll through the huge menu. Sometimes users selected the wrong menu option and then had to waste even more time with the drop-down. And, in this study, we mainly tested young, able-bodied
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface
Yet, Tesla’s map app is always displayed in the background of all apps. As a result, the status bar at the very top of the screen can be hard to read, as it blends in with the map text. Moreover, it can be quite irrelevant (and potentially distracting) to a see a brightly colored street
WP Engine All Hands Spring 2019: EMEA
Last week, WP Engine employees from our Limerick and London offices came together for the bi-annual All Hands event in Limerick. All Hands is a 2-day event where employees come to engage with, collaborate, and strategize with employees from other offices. This year’s theme was “Boldly
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WP Engine Recognized For Excellence at The Stevie Awards
Created in 2002, The Stevie Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. Gold, Silver and Bronze Stevies are awarded during The Annual International Business Awards, an international
Naughty or Nice: Check Your Ecommerce Site Twice! .
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
UX Retrospectives 101
If your team is comfortable with open discussion, you can go around the room person by person. You can also use video and live-editing software for teams with remote members. Regardless of the method or tool you choose, make sure that everyone is comfortable with it. Avoid highly specialized tools
5 Steps to Service Blueprinting
This step is the core of a service-blueprint mapping. It is easiest to start with frontstage actions and move downward in columns, following them with backstage actions. Inputs should be pulled from real employee accounts, and validated through internal research. (Remember the old lesson from field
Case Study: Iterative Design and Prototype Testing of the NN/g Homepage
Early layouts used a grid of squares to present articles, videos, and training events. Users said they liked this grid — but when we added an alternative layout using a list format for articles, people unanimously gravitated towards the list version. (Pay attention to what people do, which is
The Top WhatsApp Backup Solutions for iOS and Android
Now when you know 5 different ways to backup WhatsApp chats, you can easily keep your data safe. As you can see, dr.fone – Restore Social App provides a fast and secure solution to do WhatsApp backup iPhone and Android. In case if you wish to take a selective backup, then dr.fone – Recover
From Hype to Practical: What’s Next for AI?
It may come as a surprise, but most analysts today still uncover suspicious domains visually — by combing through a long list of domains for anything unusual that sticks out. They improve with time and more in-depth familiarity, but it’s still a very manual process to uncover malicious and
Businesses Broke Ground on Blockchain. What Can Civic Groups Learn?
Blockchain isn’t the magic bullet some in the business community first thought it would be, but it’s hardly just hype, either. Private companies have learned where it works and where it doesn’t through trial and error, just like states and election advocates will. In the midterm elections and
A Tale of Two Bubbles: Why Cryptocurrency Isn’t the Next Dot-Com
Be ready to work with government agencies and adapt to new regulations when they inevitably arrive. Private companies that behave like public companies are more likely to come out on top. In that same vein, be sure you’re not taking a ton of money from unaccredited investors — or
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The Freelance Entrepreneur’s Guide to Surviving In The World of IoT
Your clients need every option available to them, and their options are only as diverse as the software in your portfolio of knowledge. The more you stay up-to-date with the latest technology trends, the more knowledgeable you will be perceived to be by your clients. Clients like working with
How to Save Money Filing Patents
For example, in Size Appeal of Novalar Pharmaceuticals, Inc., SBA No. SIZ-4977 (2008), the SBA Size Determination Board determined that an “affiliation” with an individual minority stockholder (a venture capital firm) transformed the otherwise small medical device startup company into a large
Brand Is Experience in the Digital Age | Auto-Forwarding Carousels, Accordions Annoy Users & Reduce Visibility
We recently ran a usability study in the U.K. where one user was attempting the following task: "Does Siemens have any special deals on washing machines?" Without much trouble, the user arrived at this homepage for Siemens Appliances in the U.K.: User task: "Does Siemens have any special deals on
How Long Do Users Stay on Web Pages?
If the web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively
Back-to-Top Button Design Guidelines
The popularity of responsive web design has led to a proliferation of single-column, long-page designs both on mobile and desktop. A consequence of these designs has been the Back to Top button, which is a shortcut that allows users to quickly navigate to the top of the page. When users get at the
