The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
Why is it important to understand the components of brand, and to differentiate brand from its common misinterpretation as simply a logo, a figurehead, or a website, among other things? Only when all three brand components — visuals, tone, and behaviors — are present and true to the core brand
A good relationship-level experience requires good interaction-level and journey-level experiences, but the whole is more than the sum of its parts. It’s not enough to have good interaction- or journey-level experiences to get a good relationship-level experience. A good relationship-level
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
What B2B Companies Need to Implement Blockchain Solutions
Enterprises that already manage multiple cloud environments may not want to add additional cloud components solely to support a blockchain platform. In those cases, blockchain nodes as a service companies use simple API code to connect enterprises with leading blockchain protocols via private
How Blockchain Brings Innovation in Staffing?
Therefore — the owner of the platform encompasses a very little or no role to play. This person can then decide what the details ought to be given or visible. The candidate can also determine WHO will access their information. This allows a direct interaction or transfer of encrypted
7 Tips for Successful Customization
Over many years of seeing customization tools implemented in a variety of systems in a variety of ways, we often find that users do not use them. The fact that customization relies on users’ actions means that the potential benefits of customization will reach fewer users than personalization
brand is experience in the digital age
Progress Indicators Make a Slow System Less Insufferable
Percent-done progress indicators are the most informative type of wait-animation feedback. They show the current progress, how much has already been accomplished, and how much is left. They convey important information about (approximately) how long the wait time is. This information gives users
How to Report Errors in Forms: 10 Design Guidelines
Inline validation can also be used to indicate successful completion. For example, if your users must create a unique username, a green checkmark and a message that the username is available let users know they can proceed to the next step. Follow the error-prevention guidelines: offer suggestions
Optimizing for Context in the Omnichannel User Experience
A participant in one of our studies was considering purchasing a Nest Protect smoke-and-carbon-monoxide alarm. He visited the Nest website on his laptop to research the product and had this to say about his experience: “I was trying to research Nest’s voice interaction, and see all the ways the
Better Link Labels: 4Ss for Encouraging Clicks
Learn more is the new Click here. Some of its popularity is likely due to a misunderstanding about how people read online. Mailchimp might justify using a vague link (Learn more) because it follows a very specific and well-written tagline (Make your life easier with automation). However
Status Trackers and Progress Updates: 16 Design Guidelines
Where detailed tracking information is presented in a table format, ensure that the information is easily scannable. In the Echo tracker, the table columns are too narrow, causing the date and time to wrap. The result is that the information becomes difficult to scan. In the Royal Mail tracker
Cards: UI-Component Definition
Quite often, cards use a slight drop shadow to show depth, which is a clickability signifier. For most implementations, clicking or tapping anywhere on the card link to a details page (though some cards, like the one in our previous example, also include some secondary call-to-action buttons or
brand is experience in the digital age
Parallel Design and Testing by Jakob Nielsen and Jan Maurits Faber
Since our system mirrored the existing telephone system, we can compare our designs' usability with that of the existing system. Earlier studies [Ref. 5] showed that people had an average success rate of 61 percent the first time they used one of our system's 10 services on a traditional telephone
Design Thinking 101
Despite these (and other) early examples of human-centric products, design has historically been an afterthought in the business world, applied only to touch up a product’s aesthetics. This topical design application has resulted in corporations creating solutions which fail to meet their
WP Engine Participates in the Day of Understanding
WP Engine was proud to take part in this event sponsored by the CEO Action for Diversity and Inclusion. Each company was encouraged to customize the events during the day according to the needs, nature, and geography of its workplace. At WP Engine, multiple company-wide workshops were held in
WP Engine Named a Great Place to Work in Ireland
I had never experienced a work culture as wonderful as the WP Engine culture before,” said Darren O’Dwyer, a Senior Talent Advisor at WP Engine’s Limerick office. “I love it here, the people genuinely enjoy working here, which makes the work environment a great place to be, and we have
WP Engine Participates in the Day of Understanding
WP Engine was proud to take part in this event sponsored by the CEO Action for Diversity and Inclusion. Each company was encouraged to customize the events during the day according to the needs, nature, and geography of its workplace. At WP Engine, multiple company-wide workshops were held in
Best Data Visualization Tools for 2020 Reviewed
Source: Zoho Analytics Generating visualizations and dashboards, Zoho Analytics enables companies and departments with tabular view components. These components use the help of various widgets and pivot tables. Focused on data visualization experts and analysts, the solution offers in-depth
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
3 Areas Where Blockchain Will Propel the Drone Industry Forward
A handful of technologies have dominated industry and media conversations as of late. You’d have to be living under a rock to have missed the hype around things like AI/ML, IoT, AR/VR – and more recently – blockchain. Blockchain garnered mass attention during the meteoric rise (and
9 Steps to Assess Whether a Startup is Suitable for Investment
Also, keep in mind the presence of earning potential, sustainable competitive advantage and potential market share. Finally, the “what” is focusing on the questions regarding the list of top customers, strategic relationships. Suppliers need to be considered, as well as on the thorough analysis
brand is experience in the digital age
7 Essentials Your Online Startup Needs to Follow
Starting an online business requires you to be extremely smart because 9 out of 10 startups fail and just 10 percent are lucky to enjoy the sweet taste of success. But there are essentials your online startup needs to follow. There are certain things that most of the startups fail to recognize
Meet Meural, Fine Art on My Walls at Home
One person was offended by a painting — it was a Degas — some ballerinas, of course. Do ballerinas belong in a tech world? Come to find out — everything belongs in the tech world. Photos by Ansel Adams, Quotes from Shakespeare, Don Quixote, and Buddha. Pictures of fast cars
Brand Is Experience in the Digital Age | Placeholders in Form Fields Are Harmful
Placeholders in Form Fields Are Harmful
As we saw, placeholders can be problematic for all users: disappearing placeholders increase the memory load; persistent dimmable placeholders cause confusion when they look clickable but aren’t, and placeholders that do not disappear require more keyboard or mouse interaction to be deleted
Horizontal Attention Leans Left
Search-engine use made up 16% of web use that we observed, and was analyzed separately to prevent the skew of data. We found that browsing patterns on search-engine result pages (SERPs) were different from browsing patterns on the general web. On SERPs, almost all fixations (94%) fell on the left
Homepage Real Estate Allocation
Using these major categories to map a site's use of space above the fold is a revealing exercise. You can do this yourself: Grab a screenshot of your homepage and superimpose semi-transparent colored boxes on top of each design element, using color-coding for each important screen space category
