The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
You may be wondering, “What do I do during these silence periods instead of speaking?” Use your body language to allow time for people to articulate their thoughts. Maintain eye contact and focus. Do not say anything or even nod your head. Wait patiently and relaxed, giving the person time to
As his pillaging continued and Blackbeard grew in craftiness, he realized it would be prudent to extend the essence of his menacing nature from afar. He devised a tool to extend his message — an early version of the skull-and-crossbones pirate flag we all know well today. The flag served as
In the Windows Snipping Tool application, choosing an option from the split button’s menu (such as Window Snip) becomes the new default option, and clicking New would thereafter trigger a Window Snip (until the user chooses a different option from the menu). It is worth noting that in this
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
How Blockchain Can Solve Major Problems for Gig Economy Freelancers
The modern workplace includes a ridiculous number of freelancers and third-party service providers. Despite this prevalence, a survey by the Freelancers Union shows that 50 percent of freelancers have trouble getting paid for their work. Delayed payments are the main issue, though one-third of
9 Blockchains Transforming the Way We Pay, Play, and Work
Fortnite’s blockbuster success “demonstrates that entirely free games can make developers billions in annual revenue through cosmetic, in-app purchases of everything from angelic wings to questionable dance moves, none of which makes them better players,” wrote Destructoid writer
Better Link Labels: 4Ss for Encouraging Clicks
Notice that this quality of good links is last in the list. Concision is important, but it must be balanced with the other priorities (specific, sincere, substantial) in link-label writing. There is no maximum word count for links. They can be as long as they need to be to achieve those other three
brand is experience in the digital age
Better Link Labels: 4Ss for Encouraging Clicks
Learn more is the new Click here. Some of its popularity is likely due to a misunderstanding about how people read online. Mailchimp might justify using a vague link (Learn more) because it follows a very specific and well-written tagline (Make your life easier with automation). However
Closeness of Actions and Objects in GUI Design
That mainstream corporate websites make blatant usability mistakes is understandable because most members of their teams aren't grounded in graduate degrees in human-computer interaction. (That's why I have recently added foundational courses, such as The Human Mind, to my usability conference
Touch Targets on Touchscreens
For example, the David Yurman jewelry website included small circular swatches under each product photo on product-listing pages, to indicate alternate colors available for each. Clicking each swatch would update the product photo on the page, so users could preview the color without navigating to
Why People Shop on the Web
The result of combining these three numbers is a conversion rate of about 1%, which is indeed a commonly observed number. The biggest long-term potential for increasing the conversion rate would come from motivating visitors to move from lookers to shoppers. However, the Web is notoriously bad at
The State of Transactional Email
Even though transactional messages are typically sent after the user has placed an order, these messages have substantial business value in improving customer satisfaction. They can increase the likelihood that the user will place another order in the future. Each email is another touchpoint on the
WP Engine Participates in the Day of Understanding
WP Engine was proud to take part in this event sponsored by the CEO Action for Diversity and Inclusion. Each company was encouraged to customize the events during the day according to the needs, nature, and geography of its workplace. At WP Engine, multiple company-wide workshops were held in
brand is experience in the digital age
StudioPress Theme Spotlight: Altitude Pro .
What is a child theme? A child theme works in combination with the parent theme. With regards to Genesis, child themes serve as a sort of skin that can change the way a theme looks, while relying on the functionality of its parent theme (in this case, Genesis). Child themes offer users the added
Introducing Revolution Pro, the First Block-Based Genesis Theme
Atomic Blocks is one of the most popular and most downloaded libraries of beautiful, responsive, and customizable blocks for WordPress 5.0. In addition to giving users the ability to quickly add great-looking elements to their web pages without touching a line of code, Atomic Blocks also offers
Storyboards Help Visualize UX Ideas
For example, a team improving a login flow (buttons, autofill, and/or a progression bar) can use the storyboard as a summary and reminder of the existing roadblocks in the process. If the images in the storyboard show that the user was frustrated when clicking the login button, but had no issues
Contextual Menus: Delivering Relevant Tools for Tasks
Having the right tools available in any given situation makes all the difference, especially when it comes to correctly and efficiently getting things done. Without the relevant tools, we waste time and are left feeling frustrated, lost, and confused. Just as bad: when there are too many tools
Basic Patterns for Mobile Navigation
With the homepage as navigation hub, prime real estate will be wasted for chrome and all navigation will have to go through the homepage. While these two may seem as major disadvantages (and they are for most types of sites or apps), they can be less of a problem for those sites and apps used not
Why IoT Data Protection Has Become More Important than Ever
Passed in May 2018, the General Data Protection Regulation (GDPR) is an EU law designed to give users more control over their personal data – and to protect against data breach and misuse. Unlike in Europe, in the US, there is no single, national law that regulates the collection and use of
The Key IoT Security Questions You Need To Ask
These questions only scratch the broad surface of IoT security. To learn more about securing your IoT solution, register for this free, one-day event. You’ll hear from the researchers behind The seven properties of highly secured devices and see an IoT solution come to life before your eyes
4 Big Trends in the Evolution of Google Search
Google’s local efforts played right into universal search by making maps and place results more relevant, even when a user searched from his or her desktop. This inevitably led to clashes with competitors like Yelp, whose dedicated local business content was threatened by Google’s
7 Best Free Tools for Bootstrapped Startups
The free version of SurveyGizmo lets you have three surveys open at a time. You can collect up to 100 responses per survey and ask questions with a variety of answer styles (multiple choice, short answer, rating scale, etc.). Again, this tool is better suited to businesses with smaller customer
brand is experience in the digital age
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Brand Is Experience in the Digital Age | Top 10 Enduring Web-Design Mistakes
Top 10 Enduring Web-Design Mistakes
Maplin.com: Users could not easily locate Bluetooth speakers from Maplin that cost less than £50. There was no way using the site’s filters to see all items matching their price criteria; instead, they had to run separate queries for several price subranges. Users had to select each price range
Aspects of Design Quality
We often have prospective clients call us up to request help with one element of their site or intranet. For example, they often want to improve their IA or navigation . This is indeed a worthy cause, and would help most sites. But is it the weakness causing the most lost business value ? Maybe. Or
Kill the 53-Day Meme
I arrived at the estimate by quite simple means: I collected estimates of the number of web servers from many public sources, such as the various WWW robots (programs that traverse the Web and move on from each server to any other servers it links to). I used the average of the numbers from those
