The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
As his pillaging continued and Blackbeard grew in craftiness, he realized it would be prudent to extend the essence of his menacing nature from afar. He devised a tool to extend his message — an early version of the skull-and-crossbones pirate flag we all know well today. The flag served as
Since UX is typically working a sprint or more ahead of the engineering team, it is already a challenge to keep the team aligned. It is for this reason that attending daily standup and clearly and concisely communicating what UX is doing are so important. Additionally, UX should listen to other
The intranet team invested in targeted communication about the design and how it would help employees by presenting its research and approach at departmental Town Hall events (which included all employees within a department or division) and by playing a promotional video to generate excitement
A marketplace solution for IoT development through decentralized smart contract ledger
A smart contract, as shown in the infographic, is a digital contract or a protocol in the form of code that executes a function depending on the terms involved in a contract. The key here is that it enforces an action automatically depending on whether the terms in the contract have been fulfilled
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
The Future of Blockchain: Technology Partnerships with AI, Bots, and IoT
Although the blockchain can do some amazing things, there are still limitations to this relatively new technology. A Medium article on these limitations listed some of the blockchain’s limitations. These included significant energy consumption during the mining process, scalability problems
OK-Cancel or Cancel-OK? The Trouble With Buttons
We get countless questions about small details in UI design that don't matter much to the overall user experience. One classic is the order of buttons in dialog boxes: OK / Cancel Cancel / OK Both are reasonable choices, and people can argue for hours about their preferences: Listing OK
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Direct Manipulation: Definition
Because the objects of interest and the potential actions in the system are visually represented, users can use recognition instead of recall to see what they could do and select an operation most likely to fulfill their goal. They don’t have to learn and remember complex syntax. Thus, although
Overloaded vs. Generic Commands
For mobile apps, it's usually a good idea to have an "application home" that users can return to as a safe base after exploring the apps various areas. This is particularly important for content-rich apps, such as magazines or newspapers. Used this way, the "home" button serves as a generic
UX Responsibilities in Scrum Ceremonies
Sprint planning usually occurs on the first day of the sprint, or sometimes, one day prior. The goal of sprint planning is to review the prioritized backlog items again, and estimate the level of effort needed to complete them. Much like refinement, the product owner leads this discussion, seeking
Five User Requirements for Online Ads
Even though our discussion in this article has been focused on 3rd party advertising, the guidelines are equally applicable to a site’s own promotions for its own products and services. In fact, self-promotion is even more likely to generate distrust and dislike if done too aggressively, because
Setup of an Eyetracking Study
In an eyetracking study, the tracker has to be calibrated for each participant. Every individual has a different eye shape, face shape, and height. As a consequence, the tracker has to “learn” each participant before it can follow their gaze. Once the machine is calibrated, the participant has
Always Innovating for You: WP Engine Mid-Year Review 2018
Our Agency Partner Program can help your agency grow its business with WordPress. Already, more than 1,450 agencies partner globally with WP Engine so they can bring better digital experiences to their clients. That’s more than 2x the number of players who competed in this year’s World
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StudioPress Theme Spotlight: Academy Pro Theme
In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All
WordPress for Good: The Price of Water .
After a day of distribution, only a handful of customers took the challenge despite the fact that they were only being asked to walk a fraction of the distance a Somali child walks every day. After quenching their thirst with the water, the salesman asked them to check the ingredients on the label
Wireflows: A UX Deliverable for Workflows and Apps
An arrow is used to indicate the specific UI component where the user takes action (such as a tap on a button, click on a link, and so forth), and points to another wireframe image of what happens as a result of the interaction. The second "node" of that interaction need not be a separate page or
Top 10 Application-Design Mistakes
Designing complex applications is a challenging undertaking. Building applications that have both the depth to support complicated tasks and the intuitiveness to make it clear how to get that work done is a tremendous challenge. We spend a full day on this topic in our Application Design for Web
Minimize Design Risk by Focusing on Outcomes not Features
UnitedHealthcare’s mobile app provides a feature called Build a Better Me. At first glance, it’s unclear what this feature does. Upon inspection, it appears to be a health-and-fitness tracker — something that most people would not expect to do here unless there are strong customer benefits
Is Business Headed for a Cognitive-First Future?
Deep reinforcement learning, a component of many cognitive predictive maintenance systems, uses algorithms to determine which pieces of information — gathered from resources such as manuals and operator notes or through real-time happenings — are relevant. Combining these with feedback received
Remote Access Solutions: Overcoming the Challenges
Ensuring remote access to networks and data is critical for remote employees’ ability to get work done. As noted, the remote workforce is growing rapidly — with between 80% and 90% of the U.S. workforce reporting they would like to work remotely, at least on a part-time basis. The ability
8 Things Every Business Should Know About Data Recovery
The frequency of backup must be based on data criticality and affordability. And there’s no debate on whether you should create and maintain a regular backup. The point is when and how. You should backup business database nightly. But in case some data is lost in between the backup cycle, use
ShiftLeft Raises $20 Million to Ensure Security Keeps Pace with Accelerating Software
Founded in 2016, ShiftLeft has created a great deal of buzz in the market with its unique ability to identify and prioritize code vulnerabilities, root out false-positives and enable developers and application security teams with the level of analytics needed to secure the enterprise. Just
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4 Unique Growth Tactics for 2020
Marketing tactics change constantly. Each year new tactics become more impactful, and old ones fade into obscurity. Sticking to the same tactics is stale for your current customers and potential customers, too. Instead of just running the same growth tactics for years on end, it’s time to make a
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Brand Is Experience in the Digital Age | Pop-ups and Adaptive Help Get A Refresh
Pop-ups and Adaptive Help Get A Refresh
The size constraint of a small overlay window can be an effective way to ensure help documentation is succinct and to the point (following rule #2 above). For simple questions and answers, such as finding a phone number, a small window is all that’s needed. However, for more complex questions
Simplicity Wins over Abundance of Choice
Filling up a cup with soda is an activity that usually takes less than 10 seconds. With these fancy machines, some people need more than a minute to complete this simple task. New customers struggle to figure out an unfamiliar touch interface consisting of multiple menu levels. And some end up
Top 10 Web Design Mistakes of 2003
Without dates on articles, press releases, and other content, users have no idea whether the information is current or obsolete. It's great to keep content in archives. The Alertbox, for example, gets 80% of its readership for old columns, which readers continue to find useful. But some facts and
