The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
For example, I have a pair of Bluetooth earphones that block out most outside sound when I’m wearing them. They have a useful toggle that allows me to selectively pass through some outside sound for situational awareness when I need it, such as when I am walking down a busy street. I toggle
The first few words are particularly important due to users’ tendency to scan web pages instead of thoroughly reading every word. To maximize the chance that they will find what they need, frontload links with information-carrying language. Then, the rest of the label text should work to
At first, you might think that such an innovation in the field of reverse logistics should not be discussed in a UX article, but many pieces of the user experience are improved by optimizing this backend operation. A traditional UI-only solution to the problem of high demand would be to clearly
Optimizing Business Decisions With Blockchain Technology
When businesses fail to make better decisions, they are bound to fail. In fact, studies have shown that most firms fail at strategy formulation and execution rather than product development. Simply put, a business may have the best product in the world, but if it fails to make the right
Sharing Economy 2.0: Technology is Removing the Need for Single Asset Ownership
Slock.it is a German-based company that is building real-world applications for the sharing economy, by connecting human-machine and machine-machine sharing using blockchains and IoT and BoLT. Among their many endeavors, they are developing smart switches which can be used with smart contracts to
Past Bitcoin to Making Money from the Blockchain
On the blockchain now are things like property records, secure voting records, authentication of rare and valuable items like art. We’ve all heard how much safer our private issues (like health records) but what about even nonsensitive medical records? Even if you want to find a way to make
Top 10 Application-Design Mistakes of 2008
As far as the mutual funds company is concerned, new investments and current investments are treated differently. Reallocating future additions means changing the funds they'll buy when the employer transfers money into the account. Reallocating current investments means selling some of the
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10 Best Application UIs
When it comes to modal dialog boxes, our winners have very distinct ideologies. At one extreme is Seating Management. As a real-time application monitoring a physical environment, Seating Management didn't set out to interrupt hostess work in any way. If a hostess wants to seat 5 guests at a table
Touch Targets on Touchscreens
Glow Baby: The yellow and purple bars in the tracking history became nearly impossible to select if a nap or nursing session was very short. For example, a nursing session on March 15 was only 5 minutes, which caused the tap target (a thin yellow bar) to be only 6mm (0.2in) wide and not even 1mm
The User Experience of Customer-Service Chat: 20 Guidelines
On Dell.com’s mobile site, the chat was also available as a small floating button placed on the left side of the screen. People had difficulty noticing that button and instead navigated to the Contact us page. One user commented that the left-side positioning took her by surprise. Forever 21 also
Why Personas Fail
A failed persona effort is often the largest barrier to future success. Those who have seen them fall by the wayside without having any meaningful impact on a project often write them off as a silly waste of time for the rest of eternity. You will have to work hard to convince these skeptics that
Wishlist or shopping cart? Saving products for later in ecommerce
Wishlists are often made available in the page header (next to the cart button) and on product pages (often near the Add to Cart button). These spots make the feature easy to discover and access; however, our study participants tended to add items to their cart first. Our users’ mental model for
A Look at WordCamp Los Angeles 2018 .
There are so many things to love about WordCamp. The one thing that makes these events uniquely awesome is it’s inclusion of different people of all backgrounds, skills, and interests. This made for a comfortable, safe environment to truly learn and explore the open-source world of WP. Huge
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Mobile's New Power Couple: PWA and AMP
AMP was effectively loading up landing pages faster and more efficiently than previous technology, but what about the rest of the website? Consumers desired a top-notch mobile ecommerce experience; they wanted to search for products, add to their cart, manage their points, use coupons, etc. AMP
StudioPress Theme Spotlight: Daily Dish Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star
Design Thinking Builds Strong Teams
The artifacts represent the organizational memory of the team and serve as a fixed, persistent reference point for the team. They are the physical manifestation of the team’s vocabulary and can clarify further ambiguities and misunderstandings. Members can go back and refer to those common
How to Report Errors in Forms: 10 Design Guidelines
If the same error occurs repeatedly (usually 3 times or more in a single form-filling attempt), it is often an indication of a serious problem in the user interface. Quite possibly, your error messages are insufficiently helpful, but there could also be another mismatch between the design and
The Magnifying-Glass Icon in Search Design: Pros and Cons
When used without an open-entry text field, the icon takes up less space. Visually, it’s less prominent and, therefore, less noticeable. We don’t recommend the icon-only pattern for desktop websites. Icon-only search makes sense on mobile devices, because there’s less screen space and fewer
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Why the Free Market is our Last Best Hope for Industrial Cybersecurity
Everything in our world is connected to a network. That’s not news to consumers or observers of the emergence of IoT, however today’s ubiquitous connectivity now also applies to all things industrial. Everything from the operational systems that run power plants and factories to elements of
How IoT Running on Blockchain Can Make Climate Change a Reality
Finally, through a strategic alliance with DAO IPCI, we have already signed two contracts for aboriginal forest monitoring as a part of the UN-REDD+ Programme. In summer 2019, we start the project in Papua New Guinea, where we deliver a drone monitoring solution that enables the environmental
What Small Businesses and Entrepreneurs can Learn from the College Admission Scandal
Being authentic doesn’t always come naturally in the business world, especially when you’re a startup and your small size works against you. Most entrepreneurs recall a moment where they need to connect an early customer to the accounting department, only to hand the phone to their co-founder
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
9 Steps to Assess Whether a Startup is Suitable for Investment
Also, keep in mind the presence of earning potential, sustainable competitive advantage and potential market share. Finally, the “what” is focusing on the questions regarding the list of top customers, strategic relationships. Suppliers need to be considered, as well as on the thorough analysis
Brand Is Experience in the Digital Age | Marginalia of Web Design
Marginalia of Web Design
Different pages need different titles. It is very unpleasant to visit, say, seven pages with the same title and then try to go back to a specific page from the history list. Also, of course, bookmarking more than one page from such a site is a guaranteed usability problem, since the
Overuse of Overlays: How to Avoid Misusing Lightboxes
The safest strategy is to restrict overlays to only user-initiated actions, or truly urgent messages, and to use alternate means (like in-page feature boxes in the Apple.com example) for less-critical content. If you do decide to interrupt users with lightboxes, at the very least experiment with
Web Page Footers 101: Design Patterns and When to Use Each
Like the physical mat at people’s homes, a doormat navigation is the first thing you see when you arrive and the last thing you see when you leave — that is, it is included both at the top and the bottom of the page. Thus, a footer can include the global navigation. This component is beneficial
