The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
Great intranets make it possible for employees to complete the most basic administrative tasks, such as submitting an expense report or learning whether they get paid on a day out for jury duty. Sure, features that support these tasks can help keep an organization run smoothly, but great intranets
Are teens getting better or are websites getting better? Probably a bit of both. We observed many of the same bad user habits among teens in our last study as we saw in our first study, back in 2004. Thus, the improved performance obviously stems in part from improvements in website design. That
Because the targets in the control panel are too close to each other, it’s sometimes too easy to touch the wrong target. For example, on many occasions I triggered the seat warmer while trying to change the temperature or tap the climate icon. The seat icon is also easy to accidentally touch when
Past Bitcoin to Making Money from the Blockchain
There are jobs listed from all over the world for every specialty from developer to trader to meme specialist (it’s real – look it up). There are also gig economy opportunities for blockchain and cryptocurrency companies if you don’t want to quit your day job. You can even do gigs and get
Emerging Technologies are Banding Together to Accelerate Big Data’s Growth
Thanks to the growth of the internet, the rate at which new information is being released is growing exponentially. Accelerating big data between machines. We are in an age when communication is not just between human beings. Machines are now the go-to for connections between the people to people
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Progress Indicators Make a Slow System Less Insufferable
Percent-done progress indicators are the most informative type of wait-animation feedback. They show the current progress, how much has already been accomplished, and how much is left. They convey important information about (approximately) how long the wait time is. This information gives users
brand is experience in the digital age
The Distribution of Users’ Computer Skills: Worse Than You Think
This is what level-2 people can do: “At this level, tasks typically require the use of both generic and more specific technology applications. For instance, the respondent may have to make use of a novel online form. Some navigation across pages and applications is required to solve the problem
10 Best Application UIs
When it comes to modal dialog boxes, our winners have very distinct ideologies. At one extreme is Seating Management. As a real-time application monitoring a physical environment, Seating Management didn't set out to interrupt hostess work in any way. If a hostess wants to seat 5 guests at a table
UX Mapping Methods Compared: A Cheat Sheet
Think of service blueprints as a part two to customer journey maps. Similar to customer journey maps, blueprints are instrumental in complex scenarios spanning many service-related offerings. Blueprinting is an ideal approach to experiences that are omnichannel, involve multiple touchpoints, or
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
The success of China’s Redbook illustrates the power of community and trustworthiness in ecommerce. Redbook encourages participation in its ecommerce community in order to build quality, trustworthy content. By combining this strong community with other tactics that establish its products’
'About Us' Information on Corporate Websites - User Research Findings
This reliance on reviews means that companies also have an opportunity to set themselves apart by including authentic review content in their About Us sections. Though users will likely still use a search engine to form their final opinions, at least surfacing unadulterated reviews shows you have
WP Engine Recognized For Excellence at The Stevie Awards
Created in 2002, The Stevie Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. Gold, Silver and Bronze Stevies are awarded during The Annual International Business Awards, an international
brand is experience in the digital age
A Look at WordCamp Los Angeles 2018 .
Surprisingly, my favorite session of the weekend came from Joe A Simpson Jr who brought a refreshing perspective to why accessibility is important. Imagine a colorblind person watching a football game in which team uniforms were all solid colors. Through a color simulator, we couldn’t tell the
WP Engine Raises $30K for Central Texas Food Bank
WP Engine employees are rarely hungry. Our office kitchens are fully stocked with cereal and snacks, and lunch is catered Monday through Thursday, every week, for the entire team. Unlike the 46,000 people who rely on Central Texas Food Bank for food assistance every week, our employees don’t have
Design Charrettes & Team Sketching: ½ Inspiration, ½ Buy-In
You can successfully conduct and use information gleaned in design charrettes at any time during a project cycle. Of course, set realistic goals for the session based on what can be done now. For example, don’t set a grand goal when your website is almost complete. Conversely, set sights high
What Is Design Thinking, Really? (What Practitioners Say)
Regardless of your own perception of design thinking, it is important to have an educated understanding of how others define design thinking. As indicated above, design thinking can mean a variety of things to different people. When collaborating or sharing your own experiences (whether positive or
Microinteractions in User Experience
However, microinteractions do more than just make users feel good. Microinteractions convey system status, support error prevention, and communicate brand. These use cases add significant value, thereby making microinteractions a key way to differentiate your product from competitors
The Key IoT Security Questions You Need To Ask
These questions only scratch the broad surface of IoT security. To learn more about securing your IoT solution, register for this free, one-day event. You’ll hear from the researchers behind The seven properties of highly secured devices and see an IoT solution come to life before your eyes
3 Tips to Convert a Data Science Internship into a Job
Transitioning from an internship into a high-paying career is hard. In the data science world, the competition for employment is intense. While there still are a lot of unfilled roles out there, most of them require something slightly more than just a textbook education. The best way to make the
A Few Critical Steps to Take if Your Website has been Hacked
Changing passwords is among the most critical early measures one has to take when his website is hacked. Just do it — change your passwords, even if you have to write them down. Do it. After a scan and clean up — reset all your passwords. Since hackers are keen about your passwords and
Do You Have What it Takes to Be a Miserable Entrepreneur?
In this case, telling the truth is a major gaffe and a PR disaster. Of course, some are crushing it, but then there’s always something — a bad earnings call, an app upgrade that goes off the rails — that will derail your success and possibly get you booted from your own company. Such
brand is experience in the digital age
Production Quality Over Cost: What Really Generates Engaging Video Advertising
After producing hundreds of videos for clients, Wistia began to see a pattern in the results. Often, it wasn’t the expensive, glossy videos that were the most well-received by audiences. This led them to theorize that video cost didn’t always equate to video success. Instead, a company could
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
Brand Is Experience in the Digital Age | Top 10 Mistakes in Web Design
Top 10 Mistakes in Web Design
Sometimes the answer is simply not there and you lose the sale because users have to assume that your product or service doesn't meet their needs if you don't tell them the specifics. Other times the specifics are buried under a thick layer of marketese and bland slogans. Since users don't have
Priming and User Interfaces
Priming has been extensively studied in cognitive and social psychology, and such priming examples are pervasive in almost all aspects of everyday life; priming shapes our behaviors and reactions to the environment and is an often an effective shortcut that allows us to take quick decisions. It is
Change vs. Stability in Web Usability Guidelines
Take, for example, the guideline to avoid splash screens. The best-selling Web design book in the 1990s strongly advocated splash screens, which is why I had to campaign so strongly against them in 1999. I don't bother mentioning splash screens in my current courses, however, because no decent
