The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
Give users some time and space to complete their tasks after logging into their account and don’t show popups right away. It’s acceptable to eventually present helpful account tips, guidance, or new features after some time has gone by, but only if the user’s task is enhanced or further
You can learn a lot from doing usability testing with just 5 users. But if your audience includes a range of people who have fundamentally different tasks, needs, and expectations, then 5 users will not be enough. Instead you will need 4–5 test participants from each major type of user. (You can
This is what this most-skilled group of people can do: “At this level, tasks typically require the use of both generic and more specific technology applications. Some navigation across pages and applications is required to solve the problem. The use of tools (e.g. a sort function) is required to
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
Crypto Micropayments: An Exciting Future of Blockchain Transactions
The perceived potential of vending machines possessing the power to bring an air of commonality to cryptocurrencies is so great that there are plenty of companies that are preparing to bring blockchain-infused microtransactions into everyday life. One such company is GoByte – a cryptocurrency
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
6 Tips for Successful Personalization
In some instances, there may well be good reason to use personalization to remove access to certain information. Examples include restricting a minor’s access to particular content or limiting employee access to a site section intended for employees in other areas of the world. An employee in
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UX Mapping Methods Compared: A Cheat Sheet
Low-fidelity maps are unpolished and often created with sticky notes in a flexible, unrefined manner. These maps are best in an early part of the process. Low fidelity means little commitment or creation effort and empowers people to collaborate, revise, and update as needed. Use sticky notes
10 Best Application UIs
But Xero might be a more interesting example, simply because it targets the traditionally dry domain of accounting. One of its main features lets users automatically reconcile bookkeeping entries with bank account transactions. As a match is made, the 2 matching entries are removed from the list of
'About Us' Information on Corporate Websites - User Research Findings
Including detailed information on subcategory pages can give users answers to their questions when they want to learn even more about your company. Examples of appropriate subcategory pages that could live underneath the main About Us category include Mission and Values, Company History, Leadership
"Get Started" Stops Users
All our users were unable to find the information they were looking for. On the T-Mobile site, the participant was frustrated that he had provided personal information about himself and was given nothing in return. He expected details about plan pricing but received what felt like a gimmicky sales
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
To prevent skewed voting from the HIPPO effect (or other strongly opinionated team members), dictate the order each person places their votes. Have junior participants place their votes first, while saving stakeholders or subject-matter experts for last. This approach protects the votes (and
UX Mapping Methods Compared: A Cheat Sheet
All UX mappings have two-fold benefits. First, the process of creating a map forces conversation and an aligned mental model. Second, the shared artifact resulting from the mapping can be used amongst your team, organization, or partners to communicate an understanding of your user or service. This
the brand is experience in the digital age feel
6 Tipps, wie ihr eure Content-Produktion ohne Qualitätsverlust steigert
Die meiste Zeit wird bei der Content-Produktion vergeudet, wenn wiederkehrende Formate jedes Mal von Grund auf neu erstellt werden müssen. Am Anfang kann das noch sinnvoll sein, um zu testen, welches Format und welche Gestaltung bei der eigenen Zielgruppe am besten zündet. Habt ihr dann
Design Critiques: Encourage a Positive Culture to Improve Products
The facilitator gathers a specific, predetermined number of positive and negative comments from each participant. For example, each participant could share two aspects of the design that seems to accurately meet users’ needs, and one aspect that could be improved. This approach specifically
WP Engine CEO Heather Brunner Named as 2019 Great Place to Work For All Leadership Award Honoree
The results clearly showed companies that welcome ideas from all employees have better growth prospects than those with a less-inclusive approach to innovation. In fact, businesses that successfully create an “Innovation By All” culture see revenue growth that is 5.5x greater than others, as
Mobile's New Power Couple: PWA and AMP
Soon, everyone got on board and organizations began creating mobile versions of their site. However, inefficient and clunky infrastructure left users dependent on their desktop. Finally, the mobile web reached a point of maturation with the creation of Responsive Web Design. Using the same code for
Introducing Gutenberg Optimized Themes
In addition to all of the above, the Genesis Framework will be further upgraded for Gutenberg with the release of version 2.8 in Q1 2019. 2.8 will include built-in features that allow you to easily and efficiently style and control Gutenberg blocks as well as auto-load demo content, which can arm
Robotics and Big Data are Transforming Nursing: 4 Key Insights
Sensors, apps, video chat, and other data-based healthcare tools allow nurses, doctors, and loved ones to monitor patients outside of the hospital. The FDA approved the adoption of a swallow-able pill — a digital smart pill — that stays in the system — monitoring any medications
Nearshoring Basics for Software Development
The most popular countries for offshore services were India, China or other parts of Asia. The popularity of these locations gained infamy via pop culture, which was a reflection of some of its problems. Offshoring in far away has drawbacks like bad-to-fair English, more cultural differences, and a
Nearshoring Basics for Software Development
Customer service issues, cultural misunderstandings, and language barriers are just a sample of what can turn people off. It has tarnished the reputation of offshoring. Nearshoring, however, is like Offshoring 2.0. It’s an approach to solving the implicit and explicit problems of offshoring. This
ShiftLeft Raises $20 Million to Ensure Security Keeps Pace with Accelerating Software
Recognizing this growing issue, investors are betting big on solutions that can help developers better secure code, and offer customized security for every version of every application in the DevOps cycle. In fact, application-specific cloud security startup ShiftLeft today announced that it has
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How to Use Cornerstone Content to Kick-start Automatic-SEO?
What is Automatic-SEO as per Google’s top search results? As soon as you type automatic SEO in Google’s search bar you will see people ranking for this term. The first result is of an agency that claims to rank you on the first position of Google search results, else you will get your money
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Helperbit is a fundraising site that emphasizes philanthropic global initiatives that increase well-being in foreign countries. Current projects range from natural disaster relief, clean water for African communities, helping educate children in Papua New Guinea, to even a North Pole exploration
Brand Is Experience in the Digital Age | Official Olympic Website: UI Silver - but UX DQ
Official Olympic Website: UI Silver - but UX DQ
Another example is even more grotesque: The site's homepage features a promotion to buy the official souvenir program for £10. So if you click this link, what would you expect? A page about the souvenir program, with a button to add it to your cart. After all, the web's one fundamental rule is
Maximize Content-to-Chrome Ratio, Not the Amount of Content on Screen
Eliminating the search box and replacing it with a magnifying-glass icon has become almost standard on mobile. It doesn’t work as well on the desktop: the space is simply too large and users don’t have the patience to hunt for a small search icon. If you consider using it on the desktop, keep
User Skills Improving, But Only Slightly
As the above screenshot shows, users can select their car's wheel style from two options (shown below the car). This simple operation was difficult and error prone, however, because the option for the wheel that's currently mounted on the car was grayed out — a GUI convention that's supposed to
