The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
Aggregated empathy maps represent a user segment, rather than one particular user. They are usually created by combining multiple individual empathy maps from users who exhibit similar behaviors and can be grouped into one segment. The aggregated empathy map synthesizes themes seen throughout that
The ads that generated most positive comments were those which did not look like ads or were related to the user’s primary task. Participants spoke favorably about advertisements which “blended in” with content, like social media and prevideo ads (with skip). Sponsored social media ads tend
Can the blockchain and IoT solve international freight’s issues?
Dominik Schiener: Like with most people, it started in 2012 when I first heard and read about Bitcoin. The concept behind Bitcoin intrigued me and I wanted to get involved. I started out with mining but then moved on to create my own startups in Switzerland and the UK. For the past year I’ve been
Bringing a More Secure and Efficient Land Registry with Blockchain
Uploading land purchase data on blockchain will keep the data safe and secure at all times. As long as blockchain nodes are distributed evenly between blockchain members, there is no room for fraud or foul play. These same systems are used to protect the identities of landowners. Additionally
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
A Checklist for Designing Mobile Input Fields
Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there
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The Anti-Mac User Interface (Don Gentner and Jakob Nielsen)
The forgiveness principle states that user actions should generally be reversible and that users should be warned if they try to do something that will cause irreversible data loss. But even forgiveness can have a negative side. Consider as an example the common case where a user wants to copy a
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
A natural approach for describing a large group of people is to turn to demographic facts such as age, gender, occupation, and income. When recruiting participants for user research, it’s definitely good to have some demographic diversity. But these facts don’t usually describe what you should
User Experience vs. Customer Experience: What’s the difference?
For example, the claims process may function flawlessly and meet user needs when tested in the lab, but if the information provided in the confirmation email contradicts or confuses the messaging from the claim workflow, the journey breaks down. And if the entire claims process changes dramatically
Why Personas Fail
To avoid this pitfall, you must include the persona end users in the process of creating personas. Invite stakeholders to sit in on a research session. Send out a daily recap of the activities undertaken to create the personas. Help people see how your research uncovers the customer segments early
Wishlist or shopping cart? Saving products for later in ecommerce
Selecting Save for Later in the Wayfair shopping cart moved the item to bottom of the shopping-cart page to a section labeled My Saved Items (which, confusingly, differed from the site’s Saves wishlist functionality). This feature did not require registration. However, its position low on
A Look Back at the 2018 WP Engine Summit
We closed things out by hearing from WP Engine leaders on the WP Engine roadmap. We heard about exciting partnerships, like our recent partnership with Cloudflare, that add security and stability to the WP Engine Digital Experience Platform. We also heard about upcoming products and releases
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StudioPress Theme Spotlight: New Breakthrough Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re extra excited to bring you this new StudioPress Theme: Breakthrough Pro, which is the first new theme to be launched since our acquisition of StudioPress in June. Breakthrough Pro
StudioPress Theme Spotlight: Daily Dish Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star
Design Critiques: Encourage a Positive Culture to Improve Products
Design critiques should be a key part of the iterative creative process, but incorporating feedback into your team’s existing process is likely to hit obstacles. It is a given that you will experience people and scenarios that make critiques difficult and frustrating. Often the critique goes
Journey Mapping in Real Life: A Survey of UX Practitioners
A smaller number of respondents brought up the fact that because journey mapping is designed to uncover and eliminate weaknesses within the customer experience, some clients or internal teams may be fearful of exposing those weaknesses. Additionally, some participants felt that journey mapping
Journey Mapping 101
The terms ‘user journey map’ and ‘customer journey map’ can be used interchangeably. Both reference a visualization of a person using your product or service. While the argument can be made that the term ‘customer’ does a disservice to the method (because, especially for certain
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
Similarly, EventTrack found that American consumers gravitated toward the brands that gave them experiences to savor, with 74 percent reporting they were more likely to purchase from brands engaging them with experiences. In fact, 98 percent admitted they created social content when they
7 Companies Poised to Disrupt the Mobile Enterprise
The Disruptathon series came to San Diego this week for CTIA Enterprise and Apps to show off seven companies that could be poised to disrupt enterprise mobility. The last time we ran into Disrupathon the series was looking for startups that could disrupt the news industry at the USA Today building
SEO DIY: Optimize Your Startup’s Website Yourself
Anyone who pays attention to the world of search engine optimization knows that maximizing your company’s search results on Google and other search engines is not something you can do with a quick pin here and a hasty status update there. It’s a full-time job. But if you’re
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
core brand is experience in the digital age communication
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Brand Is Experience in the Digital Age | No More Pogo Sticking: Protect Users from Wasted Clicks
No More Pogo Sticking: Protect Users from Wasted Clicks
The exact same click behavior can be indicative of a positive user experience instead of pogo sticking if users repeatedly follow links from a routing page because they find all the destinations interesting. Consider, for example, a newspaper homepage with many news stories. If a user clicks, say
Flat Design: Its Origins, Its Problems, and Why Flat 2.0 Is Better for Users
Apple’s homepage in 2015. The entire navigation bar, including the logo, is entirely flat — no detectable shadows, textures, or highlights. There are no 3D, realistic, or skeuomorphic effects here. The only way users know that the navigation options are clickable is by convention: a strongly
Tunnel Vision and Selective Attention
Westfield was reasonably compliant with guidelines for presenting a corporation's image on the Web in an "About Us" area, and the user had little trouble finding relevant information. Each event in the company's history was shown in a lightbox-style pop-up. Although this was perhaps an overly
