The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
Just because a large company buys a smaller company, it doesn’t mean its intranet is better. Asking employees from an acquisition to switch to a new intranet may result in lost productivity and frustration. And forcing them to use a less good intranet will make them feel they stepped back in the
Take Uber for example. While the experience is hugely popular and generally pain free, there is room for enhancement — especially for large groups travelling together. Currently, a group must problem-solve in order to figure out how many “ubers” to call and and how many passengers can fit in
What do we mean when talking about the "chrome" in a user interface design? An attendee asked this question during a recent course on Visual Design for Mobile and Tablet. Whenever someone asks us a basic question, I assume that many more people want the answer as well — and thus, this article on
Crypto Micropayments: An Exciting Future of Blockchain Transactions
The perceived potential of vending machines possessing the power to bring an air of commonality to cryptocurrencies is so great that there are plenty of companies that are preparing to bring blockchain-infused microtransactions into everyday life. One such company is GoByte – a cryptocurrency
Is the Blockchain Role in Advertising Too Overrated?
In digital and programmatic advertising, fraudsters found the perfect getaway to enormous bot-induced incomes. Click-fraud installs hijacking, and other illegal online activities bring 2500-4100% ROI to fraudsters, which translates to only 56 cents that brands receive from each dollar they have
Crypto Micropayments: An Exciting Future of Blockchain Transactions
The perceived potential of vending machines possessing the power to bring an air of commonality to cryptocurrencies is so great that there are plenty of companies that are preparing to bring blockchain-infused microtransactions into everyday life. One such company is GoByte – a cryptocurrency
Beyond Usability: 3 User Experiences Reshaping Their Industries
Take Uber for example. While the experience is hugely popular and generally pain free, there is room for enhancement — especially for large groups travelling together. Currently, a group must problem-solve in order to figure out how many “ubers” to call and and how many passengers can fit in
he brand is experience in the digital age that
Layered Interaction Analysis of Direct Manipulation (Jakob Nielsen)
For the specific alphabetic level error discussed here, it would probably be better, however, to redesign the lower levels of the dialogue. My suggestion would be either to allow an icon to be specified as the destination symbol for a command if there was more than 50% overlap between it and the
Best Application Designs
For example, VitreaTeach both offers special access to cases from the user's own hospital and knows something about anatomy and pathology. Interestingly, one of the things that make the design cleaner than other medical systems is the simple tagging that provides much of the taxonomy support for
UX Responsibilities in Scrum Ceremonies
Writing screeners and recruiting users can often take a long time, so the more systematically you approach your recruiting, the easier it will be to run studies when you need usability data. Recruiting takes planning and you want to avoid having it be the bottleneck in the process. Maintain a list
Remote UX Work: The NN/g Case Study
But developing new UX talent is also a major challenge to remote work. New UX professionals often learn by closely shadowing or working alongside more experienced colleagues. Many people think that new UX employees shouldn’t be remote: they’ll feel disconnected from the organization, may be
Why User Interviews Fail
First, pilot your interview guide on yourself to learn how you would answer the questions in your interview guide. Even asking yourself your own questions might make it clear that some of your questions don’t work. Second, before you run your interviews with lots of users, recruit one user for a
At SXSW, WP Engine CEO Heather Brunner Underscores Importance of Altruism in a Growing City
For Adair, that means working to grow the network of resources available to up and coming filmmakers in Austin—something she said was not widely available in years past but that was necessary if the film community was going to successfully grow. For Franklin, he said that welcoming spirit stays
the brand is experience in the digital age order
WP Engine: 2018 in Review
New year, new you, did you say? Well, that was our reality in 2018 as we rolled out some of our favorite new platform additions. We took the lead on the Amazon Polly plugin, the first plugin to bring voice technology to WordPress. The WP Engine Digital Experience Platform continued to evolve and
WP Engine Supports the Domain Connect Project .
To show our support for the Domain Connect project, WP Engine visited ICANN 63 in Barcelona to talk with DNS providers and Domain Registrars about the technology. We were joined by representatives from other companies who have adopted the Domain Connect technology, including GoDaddy, Google
A Model for Conducting UX Workshops and Exercises
During this setup, aim to describe the general characteristics of the activity, but never state what will be learned as a result of taking part in the activity. As a facilitator, you are responsible for establishing a neutral, positive foundation prior to the execution of the exercise. Like in
Journey Mapping in Real Life: A Survey of UX Practitioners
A smaller number of respondents brought up the fact that because journey mapping is designed to uncover and eliminate weaknesses within the customer experience, some clients or internal teams may be fearful of exposing those weaknesses. Additionally, some participants felt that journey mapping
Using Prioritization Matrices to Inform UX Decisions
If the outcome of the prioritization activity has significant repercussions, build additional rigor into the process. For example, have team members rank their voting dots (for example, by writing 1, 2, and 3 onto their 3 dots). When placing their votes, team members must determine the weight of
Three things every IoT manufacturer should do to improve security
For instance, the moment they left store shelves, devices vulnerable to the Mirai botnet were effectively at the end of their life — there was no way to update the devices or to fix the vulnerabilities, so the only option owners of affected devices had was to buy a new device. Device recalls
The future of tokenization and blockchain is not just ICOs
For this technology to be industry changing, more companies like FundersToken must come forward and include the nontechnical. As a technology evangelist, there is a duty to be patient with the ignorant and help encourage productive uses of new technology. The worst thing that could happen for the
The Business Benefits of Visualizing Your Data
In the end, data visualization — like any other form of data process — involves diving deeper into the information and data stores you have at your disposal. It’s not just about making the information more readable and presentable to analysts and higher-ups; it’s about empowering
JS-Kit Score: Turn Your Site into a Localized Digg
Widget provider JS-Kit has released their latest widget this morning, Score. Score adds a thumbs up/thumbs down-style ratings widget to any page content, and then aggregates the data across the entire web site into an info box that can highlight a site’s top content. It can also integrate
blackbeard brand is experience in the digital age for
CSS conversion of my Radio weblog
I’ve done a re-design of my Radio weblog, using CSS. Look ma, no tables! Yes, it’s now a tableless design. I’m doing my bit for the web standards cause, although I haven’t yet achieved 100% XHTML validation. For my re-design I used a CSS Zen Garden design by Michael Landis
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Brand Is Experience in the Digital Age | The Roots of Minimalism in Web Design
The Roots of Minimalism in Web Design
The portfolio of designer Brian Danaher is a typical example of what many designers would call a minimalist site. When viewed full screen on a 15-inch MacBook Pro, the homepage is almost entirely white space. The site uses a grayscale color palette with a single bold accent color to draw attention
Minimize the Need for Customer Service to Improve the Omnichannel UX
If a user contacts customer service, it means your online channels have failed to address that user’s needs. Aim to eliminate the customers’ need to contact your organization. Not because you don’t want to support your customers, but because you want your customers to be empowered to complete
Top 10 Mistakes in Web Design
A good grasp of past navigation helps you understand your current location, since it's the culmination of your journey. Knowing your past and present locations in turn makes it easier to decide where to go next. Links are a key factor in this navigation process. Users can exclude links that proved
