The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand.
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some smoky brimstone...
After the participants rated all 23 wireframes, they were presented with an open-ended question to elaborate more about the types of advertisements that they particularly liked or disliked. These responses were coded according to type or characteristic of the advertisement (i.e. if additional
NPS can range from -100% (only detractors) to +100% (only promoters). A positive score indicates that the promoters outnumber detractors, while a negative score shows poor customer loyalty, with detractors outnumbering promoters. While that is the full range of possible outcomes, in practice the
You can incorporate distractors into multiple-choice screening questions by providing answer choices that include both your target response and several equally plausible responses. The distractor answers should be realistic both as activities that people would do and as research topics for an
SEO DIY: Optimize Your Startup’s Website Yourself
Anyone who pays attention to the world of search engine optimization knows that maximizing your company’s search results on Google and other search engines is not something you can do with a quick pin here and a hasty status update there. It’s a full-time job. But if you’re
Navigating Big Data’s Fake News Problem
The more a publisher gets positive feedback on the Ask.fm platform, the higher they rank in earnings and discoverability. This gives them an opportunity to attract brands that need exposure and are paid to mention them in their posts. Given that the publishers’ earnings are dependent on the
Transparency In The Cryptocurrency Ecosystem with James Giancotti
For any entrepreneurs looking to start crypto or blockchain projects, Giancotti gives his advice which is to focus on solving a problem and building something people want, not making money. Blockchain project should be built with the startup mentality: build a great product, form a company around
Group Form Elements Effectively Using White Space
If form length is a concern, you can place field labels to the left of the text fields. However, make sure that labels are of similar length and are placed as close to the text fields as possible. If the labels are too far to the left, it can be difficult to associate the correct label with its
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The Distribution of Users’ Computer Skills: Worse Than You Think
This is what this most-skilled group of people can do: “At this level, tasks typically require the use of both generic and more specific technology applications. Some navigation across pages and applications is required to solve the problem. The use of tools (e.g. a sort function) is required to
Layered Interaction Analysis of Direct Manipulation (Jakob Nielsen)
Finally, errors can also occur on the higher levels of the dialogue. It will often be impossible to avoid goal or task level errors, but in many cases, the computer can help the user in the case of semantic errors. As an example, consider the dialogue specifying the file to be opened by an
Journey Mapping: 9 Frequently Asked Questions
It’s commonly beneficial to map both the current- and future-state experiences in tandem. You could map the future-state experience of a new product, then create a current-state experience after the product is implemented, to evaluate your work. Alternatively, you could overlay the emotional
How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites
US customers are accustomed to shopping online or in stores, so their ecommerce mental model includes the addition of taxes and standard shipping charges at checkout. They also know that taxes and shipping rates may depend on the delivery address. If your shipping charges are not exorbitant
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
Participation is key to the social element of a business platform. Providing incentives for posting content or gamifying the experience can motivate users and ultimately lead to a strong, active community. For example, the clothing- and accessory-resale app, Poshmark, allows members to earn Posh
StudioPress Theme Spotlight: New Breakthrough Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re extra excited to bring you this new StudioPress Theme: Breakthrough Pro, which is the first new theme to be launched since our acquisition of StudioPress in June. Breakthrough Pro
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WP Engine Raises $30K for Central Texas Food Bank
WP Engine employees are rarely hungry. Our office kitchens are fully stocked with cereal and snacks, and lunch is catered Monday through Thursday, every week, for the entire team. Unlike the 46,000 people who rely on Central Texas Food Bank for food assistance every week, our employees don’t have
A Look at WordCamp Los Angeles 2018 .
Surprisingly, my favorite session of the weekend came from Joe A Simpson Jr who brought a refreshing perspective to why accessibility is important. Imagine a colorblind person watching a football game in which team uniforms were all solid colors. Through a color simulator, we couldn’t tell the
The Most Hated Online Advertising Techniques
After the participants rated all 23 wireframes, they were presented with an open-ended question to elaborate more about the types of advertisements that they particularly liked or disliked. These responses were coded according to type or characteristic of the advertisement (i.e. if additional
Teenager’s UX: Designing for Teens
Teenagers use the internet on many devices in various environments. For our research, we focused on web and app usability for laptops, tablets, and mobile devices. Although teens spend endless time texting and on social media, we didn’t focus on these activities because our goal was to derive
Basic Patterns for Mobile Navigation
Making navigation important and accessible is a challenge on mobile due to the limitations of the small screen and to the need of prioritizing the content over the UI elements. Different basic navigation patterns attempt to solve this challenge in different ways that all suffer from a variety of
Blockchain Supercharged with AI: The Next Revolution
The Blockchain is a distributed ledger technology (DLT) that enables the storage of data securely and transparently. While cryptocurrencies have been taking the financial ecosystem by storm, blockchain has permeated into almost every industry sector imaginable, from Healthcare to Gaming. The
Operational Technology in Industrial IoT Can’t Tolerate IT-Style Patching. “Threat Analysis” is a Safe and Powerful Solution
Speaking about the Industrial Internet of Things – (IIoT). Operational technology in industrial internet of things (IoT) can’t tolerate IT style patching. Using “Threat Analysis” is a Safe and Powerful Solution. Within companies and across the entire global the IIoT ecosystem
6 Brain Sensors You’ll Be Using Soon
NeuroSky‘s first commercial product is a brainwave interface headset with medical-grade data acquisition capabilities. The device has a non-gel sensor and supports a Bluetooth headset with MP3 and VoIP capabilities. The first function of the headset was to help users pay attention and focus
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
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Top Outsourcing Destinations in Latin America for 2019
The Puerto Rican government is exploring investments and partnerships for 5G networks and IoT technologies that will enable smart cities on the island. Though many tech companies, such as Google, HP, Microsoft, and Tesla have already established software development or manufacturing facilities in
How Technology and Training Fueled One Ad-Based Company’s Growth
Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “I remember one
Brand Is Experience in the Digital Age | Website Response Times
Website Response Times
In a recent study for our work on Brand as Experience (now a full-day training course on branding and UX), we asked users what they thought about various websites they had used in the past. So, their responses were based not on immediate use (as in normal usability studies), but on whatever past
The User Experience of Customer-Service Chat: 20 Guidelines
In general, we don’t advocate opening up new content in a new window or tab. Chat is one of the few exceptions to that rule: seeing the chat window next to a view of a different page on the site can help user refer back to information (such a product details or order numbers) that they may have
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Most people use scrollbars to scroll, and not the scroll arrows. However, moving across a thin tunnel (like the scrollbar) is difficult because it requires careful steering of the pointing device. (This is an instance of the steering law, which says that the time it takes a user to steer a pointing
