Brand Vocabulary in the Context of UX Key Terms Defined

Brand Vocabulary in the Context of UX: Key Terms Defined
Brand Vocabulary in the Context of UX: Key Terms Defined

Today, due to complex digital user experiences and two-way dialogues (e.g., social sharing and user-generated content) brand is a complex, multifaceted notion. The language used to refer to key brand concepts can be ambiguous and confusing, especially when it comes to those terms’ relationships to the user experience. Oftentimes, brand components are not clearly defined (and are even incompatible at times). In fact, the term “brand” itself is commonly misused to mean a product name, visual identity, or logo.

To provide clarity, we’ve compiled and defined a set of key brand terms, and provided some context to these elements’ roles in user-experience design. These definitions are intended to help organizations...






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Brand Vocabulary in the Context of UX: Key Terms Defined | Mobile First Is NOT Mobile Only

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