Content Management on Intranets: Centralized, Distributed, and Hybrid Models

In a centralized content-management model, content creators seek approval from a central team before the content is posted on the intranet. Once approved, the central team publishes the content on the creator’s behalf. In a centralized-content model, a single team (or a very small number of teams) owns the production, management, and publication of content on the intranet. This central team is often an internal-communications team or a dedicated intranet-product team. In a centralized model, anyone who wants to publish intranet content — whether it’s on the homepage or on a specific

Content Management on Intranets: Centralized, Distributed, and Hybrid Models
Design Thinking 101

History of Design Thinking It is a common misconception that design thinking is new. Design has been practiced for ages: monuments, bridges, automobiles, subway systems are all end-products of design processes. Throughout history, good designers have applied a human-centric creative process to build meaningful and effective solutions. In the early 1900’s husband and wife designers Charles and Ray Eames practiced “learning by doing,” exploring a range of needs and constraints before designing their Eames chairs, which continue to be in production even now, seventy years later. 1960’s

Design Thinking 101
Centered Logos Hurt Website Navigation

The top-left placement of logos is so familiar to users that straying from this pattern risks significantly impairing the user experience. For example, we’ve previously reported that right-aligned logos hurt brand recall, based on a comparison of how likely users were to recall brand names when a logo was in the left vs. the right corner. Centered Logos and Responsive Web Design Centered logos appear more often on the web these days, perhaps due to the increasing adoption of responsive and “mobile-first” designs. Mobile designs often use the top-left corner to display a menu icon, and

Centered Logos Hurt Website Navigation
When and How to Create Customer Journey Maps

Storytelling and visualization are essential facets of journey mapping because they are effective mechanisms for conveying information in a way that is memorable, concise and that creates a shared vision. Fragmented understanding is chronic in organizations where KPIs are assigned and measured per individual department or group because many organizations do not ever piece together the entire experience from the user’s standpoint. This shared vision is a critical aim of journey mapping, because without it, agreement on how to improve customer experience would never take place. Journey

When and How to Create Customer Journey Maps
Brand Is Experience in the Digital Age

Brand is a subjective perception of value based on the sum of a person’s experiences with a product or company that ultimately influences that person’s sentiment and decisions in the marketplace. Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden arches can and do serve to effectively deliver the brand message, ultimately, a brand is formulated

Brand Is Experience in the Digital Age



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Branding | Zigzag Image–Text Layouts Make Scanning Less Efficient