Content Management on Intranets: Centralized, Distributed, and Hybrid Models

In a centralized content-management model, content creators seek approval from a central team before the content is posted on the intranet. Once approved, the central team publishes the content on the creator’s behalf. In a centralized-content model, a single team (or a very small number of teams) owns the production, management, and publication of content on the intranet. This central team is often an internal-communications team or a dedicated intranet-product team. In a centralized model, anyone who wants to publish intranet content — whether it’s on the homepage or on a specific

Content Management on Intranets: Centralized, Distributed, and Hybrid Models
Design Thinking 101

The design-thinking process   Scalability — Think Bigger The packaged and accessible nature of design thinking makes it scalable. Organizations previously unable to shift their way of thinking now have a guide that can be comprehended regardless of expertise, mitigating the range of design talent while increasing the probability of success. This doesn’t just apply to traditional “designery” topics such as product design, but to a variety of societal, environmental, and economical issues. Design thinking is simple enough to be practiced at a range of scopes; even tough, undefined

Design Thinking 101
Centered Logos Hurt Website Navigation

The green highlighting on this clickmap shows where users clicked when they attempted to navigate to the homepage. Since the Koshka logo is centered, many users accidentally clicked the leftmost link Under $29 to get to the homepage. In some cases, users eventually did make it to the homepage — but only after several false starts and mistakes. Comparing the steps taken by users on left-logo sites versus centered-logo sites illustrates how painful this process can become. On Stella and Dot’s website (which had a left-aligned logo), users’ clickpaths to home were clear and

Centered Logos Hurt Website Navigation
When and How to Create Customer Journey Maps

Storytelling and visualization are essential facets of journey mapping because they are effective mechanisms for conveying information in a way that is memorable, concise and that creates a shared vision. Fragmented understanding is chronic in organizations where KPIs are assigned and measured per individual department or group because many organizations do not ever piece together the entire experience from the user’s standpoint. This shared vision is a critical aim of journey mapping, because without it, agreement on how to improve customer experience would never take place. Journey

When and How to Create Customer Journey Maps
Brand Is Experience in the Digital Age

The Concept of Brand: A Lesson from Edward “Blackbeard” Teach Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand. Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the

Brand Is Experience in the Digital Age



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