Content Management on Intranets: Centralized, Distributed, and Hybrid Models

Not everyone is skilled at writing for the web, nor is it realistic to assume that nondigital experts can quickly pick up the proper skill sets needed to effectively manage content. Despite providing content style guides and standards, content admins will often fall prey to bad practices when creating content. To keep content useful and usable, a central team needs to perform regular auditing. Common problems that need rectifying include: blank pages that have been created because there’s an expectation that they will be needed but then go unused, a lack of page descriptions, and poor

Content Management on Intranets: Centralized, Distributed, and Hybrid Models
Design Thinking 101

Jakob Nielsen says “a wonderful interface solving the wrong problem will fail.” Design thinking unfetters creative energies and focuses them on the right problem. Flexibility — Adapt to Fit Your Needs The above process will feel abstruse at first. Don’t think of it as if it were a prescribed step-by-step recipe for success. Instead, use it as scaffolding to support you when and where you need it. Be a master chef, not a line cook: take the recipe as a framework, then tweak as needed. Each phase is meant to be iterative and cyclical as opposed to a strictly linear process, as depicted

Design Thinking 101
Centered Logos Hurt Website Navigation

The top-left placement of logos is so familiar to users that straying from this pattern risks significantly impairing the user experience. For example, we’ve previously reported that right-aligned logos hurt brand recall, based on a comparison of how likely users were to recall brand names when a logo was in the left vs. the right corner. Centered Logos and Responsive Web Design Centered logos appear more often on the web these days, perhaps due to the increasing adoption of responsive and “mobile-first” designs. Mobile designs often use the top-left corner to display a menu icon, and

Centered Logos Hurt Website Navigation
When and How to Create Customer Journey Maps

The entire point of the journey-mapping process is to uncover gaps in the user experience (which are particularly common in omnichannel journeys), and then take action to optimize the experience. Insights and ownership are critical elements that are often overlooked. Any insights that emerge from journey mapping should be explicitly listed. If politically possible, also assign ownership for different parts of the journey map, so that it’s clear who’s in charge of what aspect of the customer journey. Without ownership, no one has responsibility or empowerment to change anything. Even with

When and How to Create Customer Journey Maps
Brand Is Experience in the Digital Age

The Concept of Brand: A Lesson from Edward “Blackbeard” Teach Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value of brand. Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the

Brand Is Experience in the Digital Age



BrandingBlockchainDesignE-commerceOthersProductsSecurityStartupsUsability

Branding | Login Walls Stop Users in Their Tracks