Content Management on Intranets: Centralized, Distributed, and Hybrid Models

Choosing the right content-management model for your intranet and organization depends on a variety of factors, including the size of your organization, the goals of your intranet (is it a platform to connect employees across distributed offices or is it meant to support productivity, benefits, and corporate news?), the capacity of the team that owns the intranet, and the level of buy-in and support from senior leadership. Understanding what’s needed for each model to succeed can help organizations choose the right content-management model for the betterment of the intranet and, ultimately

Content Management on Intranets: Centralized, Distributed, and Hybrid Models
Design Thinking 101

The design-thinking process   Scalability — Think Bigger The packaged and accessible nature of design thinking makes it scalable. Organizations previously unable to shift their way of thinking now have a guide that can be comprehended regardless of expertise, mitigating the range of design talent while increasing the probability of success. This doesn’t just apply to traditional “designery” topics such as product design, but to a variety of societal, environmental, and economical issues. Design thinking is simple enough to be practiced at a range of scopes; even tough, undefined

Design Thinking 101
Centered Logos Hurt Website Navigation

The Library hotel website at 1024×768 pixels presents the logo in the center of the page, with a menu icon occupying the top left corner (where the logo would be in a more standard web design). Effects of Centered Logos on Navigation Success Positioning the logo in the center of the page on both mobile and desktop layouts may be convenient for designers, but how does this affect the user experience? To find out, we’ve compared sites with left-aligned logos to sites with center-aligned logos. About the Study To understand how logo placement affects the use of the logo as a navigation

Centered Logos Hurt Website Navigation
When and How to Create Customer Journey Maps

The entire point of the journey-mapping process is to uncover gaps in the user experience (which are particularly common in omnichannel journeys), and then take action to optimize the experience. Insights and ownership are critical elements that are often overlooked. Any insights that emerge from journey mapping should be explicitly listed. If politically possible, also assign ownership for different parts of the journey map, so that it’s clear who’s in charge of what aspect of the customer journey. Without ownership, no one has responsibility or empowerment to change anything. Even with

When and How to Create Customer Journey Maps
Brand Is Experience in the Digital Age

Brand is a subjective perception of value based on the sum of a person’s experiences with a product or company that ultimately influences that person’s sentiment and decisions in the marketplace. Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden arches can and do serve to effectively deliver the brand message, ultimately, a brand is formulated

Brand Is Experience in the Digital Age



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Branding | Instilling Confidence in Online Shoppers: I Bought a Sofa Online and Good UX Sealed the Deal