Most Intranets are created and owned by IT, HR, Corporate Communications, or a combination of these departments. While these teams have the necessary skills to create and maintain great intranets, they don’t usually include experts in branding. Thus, intranets frequently lack a brand identity. A weak or nonexistent intranet brand leads to poor credibility, adoption, and acceptance.
Any intranet team can improve the intranet branding by focusing on a few key elements —name, logo, relationship with the public-facing website — that can have the biggest impact.
Name of the Intranet
It’s important for an intranet to have a name, for two main reasons:
- Identity: The name conveys the intranet’s goal...