Branding an Intranet

Branding an Intranet
Branding an Intranet

Most Intranets are created and owned by IT, HR, Corporate Communications, or a combination of these departments. While these teams have the necessary skills to create and maintain great intranets, they don’t usually include experts in branding. Thus, intranets frequently lack a brand identity. A weak or nonexistent intranet brand leads to poor credibility, adoption, and acceptance.

Any intranet team can improve the intranet branding by focusing on a few key elements —name, logo, relationship with the public-facing website — that can have the biggest impact.

Name of the Intranet

It’s important for an intranet to have a name, for two main reasons:

  • Identity: The name conveys the intranet’s goal...





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Branding an Intranet | Tunnel Vision and Selective Attention

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