The Most Hated Online Advertising Techniques

Advertisement ratings by advertisement type and device, in alphabetical order To understand how ads compared with each other, we ran multiple comparison tests (using Tukey contrasts). We found that, for most advertisement types, the mobile and the desktop counterparts did not differ significantly, with the exception of related links and the prevideo advertisement (p< 0.0001). For the desktop prevideo ad, users could skip the ad, whereas that wasn’t possible with the mobile variant because most native mobile video players do not allow users to skip ads or click on video annotations. Thus

The Most Hated Online Advertising Techniques
Mobile Microsessions

United for Android: When checking in by launching the app, the user has to wait for the splash screen to load (top left), then skip the login wall (top right), then find the Check in button on the homepage (bottom left) and finally get to the Flight Check-in page (bottom right). Designers can provide users with quick, outside-the-app access to the tasks that they perform the most. Doing so can save users the need to locate the entry point by themselves, and if the task is significant enough, can substantially improve the overall user experience. Designing for Microsessions Of course, the

Mobile Microsessions
UX Research Cheat Sheet

User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user

UX Research Cheat Sheet
Unmoderated User Tests: How and Why to Do Them

For extremely large qualitative studies, consider tools which can collect some quantitative measures or which offer automatic transcription. These features don’t eliminate the need to carefully review your recordings, but they can certainly expedite the process by directing your attention to specific recordings that are likely to be significant (such as recordings where users had low satisfaction ratings or recordings where particular keywords were mentioned). If your study is primarily quantitative, your analysis will be quite different. Metrics such as success rate, task time, and

Unmoderated User Tests: How and Why to Do Them
Vanity Metrics: Add Context to Add Meaning

A cumulative curve such as the number of app downloads (red) will always increase, regardless of any other factors. In contrast, a graph capturing a ratio, like that between the number of new active users and the number of downloads within a week (blue) is a much more meaningful measure, as it should remain relatively stable unless a significant change in the user experience occurs. In this case, perhaps an app update was released after week 4: the number of downloads continued steadily, but suddenly the ratio of new active users to downloads increased. Time Frame Communicating a data measure

Vanity Metrics: Add Context to Add Meaning



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