The Distribution of Users’ Computer Skills: Worse Than You Think

One of usability’s most hard-earned lessons is that you are not the user. This is why it’s a disaster to guess at the users’ needs. Since designers are so different from the majority of the target audience, it’s not just irrelevant what you like or what you think is easy to use — it’s often misleading to rely on such personal preferences. For sure, anybody who works on a design project will have a more accurate and detailed mental model of the user interface than an outsider. If you target a broad consumer audience, you will also have a higher IQ than your average user, higher

The Distribution of Users’ Computer Skills: Worse Than You Think
The Most Hated Online Advertising Techniques

The ads that generated most positive comments were those which did not look like ads or were related to the user’s primary task. Participants spoke favorably about advertisements which “blended in” with content, like social media and prevideo ads (with skip). Sponsored social media ads tend to be displayed amidst other posts, formatted nearly identically, and prevideo advertisements were expected and tolerated (if they were not autoplay videos, and could be skipped). However, it’s important to note that deceptive links were vehemently disliked and not trusted for their lack of upfront

The Most Hated Online Advertising Techniques
Mobile Microsessions

A Google Assistant custom routine allows the user to get the weather in San Francisco whenever she says weather to Google Assistant. Familiarity Most users are not familiar with the tools available for microsession support — widgets, quick actions, Siri shortcuts, and Google Assistant routines don’t yet get widespread usage (the only notable exception is notifications). Yet, these actions can offer significant speedups for those users who know about them, and are thus an example of usability heuristic # 7: flexibility and efficiency of use.  And more and more users will discover them

Mobile Microsessions
UX Research Cheat Sheet

User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user

UX Research Cheat Sheet
Unmoderated User Tests: How and Why to Do Them

It may also control the selection of study participants. Fortunately, there are many different unmoderated testing services available, with varying combinations of functionality at different price points. The plethora of choices means that you can now be more critical in selecting a tool that suits the requirements of your project. (Features and pricing change frequently for many of the unmoderated testing tools, so be sure to compare them to your needs at the time of your study.) It’s definitely worth your time to thoroughly investigate and pilot test tools, because migrating a study to a

Unmoderated User Tests: How and Why to Do Them



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