Alternative Payment Methods Enable International Purchases

Walmart’s Brazil site tailored the payment options to fit what was expected in that country: credit card, debit card, and cash/bank ticket. (For the sake of clarity, this screenshot was translated from the original Portuguese using Google Translate.) In the Netherlands, the Van Gogh Museum offered 8 payment methods visible by default, including popular payment choices in the Netherlands (iDeal), Germany (giropay), and Belgium (Bancontact). Customers could view More options and see an additional 6 ways to pay. If you’re thinking 14 methods sounds like choice overload, you might be right

Alternative Payment Methods Enable International Purchases
Brand Is Experience in the Digital Age

The Concept of Brand: A Lesson from Edward “Blackbeard” Teach Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value

Brand Is Experience in the Digital Age
How to use Screening Questions to Select the Right Participants for User Research

If there are specific categories of people you need to exclude from the study, an open-ended question will be better than a multiple-choice one with answers that list the excluded categories. For example, unless your design is for expert users, it’s best to exclude those whose job relates to the design you are evaluating, because their professional experience makes them too different from a normal user. If you’re evaluating a website about travel planning, people who work in the tourism industry would likely have a completely different perspective from the average traveler. The open-ended

How to use Screening Questions to Select the Right Participants for User Research
Cognitive Maps, Mind Maps, and Concept Maps: Definitions

Cognitive mapping, mind mapping, and concept mapping are three powerful visual-mapping strategies for organizing, communicating, and retaining knowledge. They help us lay out complex ideas, processes, and recognize patterns and relationships.  Cognitive maps, mind maps, and concept maps look and feel similar; this similarity causes confusion. They are three different ways of visualizing a mental

Cognitive Maps, Mind Maps, and Concept Maps: Definitions
Remote UX Work: The NN/g Case Study

People often ask me, “Where’s NN/g based?” They’re always surprised when I respond, “Nowhere, really.” Our team is completely remote, and we’re scattered across the United States. And we’ve worked this way every year of the company’s 21 years’ history. Challenges of Remote UX Work Working remotely is a challenge for any team, but it can be especially

Remote UX Work: The NN/g Case Study



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