The Distribution of Users’ Computer Skills: Worse Than You Think

One of usability’s most hard-earned lessons is that you are not the user. This is why it’s a disaster to guess at the users’ needs. Since designers are so different from the majority of the target audience, it’s not just irrelevant what you like or what you think is easy to use — it’s often misleading to rely on such personal preferences. For sure, anybody who works on a design project will have a more accurate and detailed mental model of the user interface than an outsider. If you target a broad consumer audience, you will also have a higher IQ than your average user, higher

The Distribution of Users’ Computer Skills: Worse Than You Think
The Most Hated Online Advertising Techniques

Advertisement ratings by advertisement type and device, in alphabetical order To understand how ads compared with each other, we ran multiple comparison tests (using Tukey contrasts). We found that, for most advertisement types, the mobile and the desktop counterparts did not differ significantly, with the exception of related links and the prevideo advertisement (p< 0.0001). For the desktop prevideo ad, users could skip the ad, whereas that wasn’t possible with the mobile variant because most native mobile video players do not allow users to skip ads or click on video annotations. Thus

The Most Hated Online Advertising Techniques
Mobile Microsessions

A Google Assistant custom routine allows the user to get the weather in San Francisco whenever she says weather to Google Assistant. Familiarity Most users are not familiar with the tools available for microsession support — widgets, quick actions, Siri shortcuts, and Google Assistant routines don’t yet get widespread usage (the only notable exception is notifications). Yet, these actions can offer significant speedups for those users who know about them, and are thus an example of usability heuristic # 7: flexibility and efficiency of use.  And more and more users will discover them

Mobile Microsessions
UX Research Cheat Sheet

User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user

UX Research Cheat Sheet
Unmoderated User Tests: How and Why to Do Them

For extremely large qualitative studies, consider tools which can collect some quantitative measures or which offer automatic transcription. These features don’t eliminate the need to carefully review your recordings, but they can certainly expedite the process by directing your attention to specific recordings that are likely to be significant (such as recordings where users had low satisfaction ratings or recordings where particular keywords were mentioned). If your study is primarily quantitative, your analysis will be quite different. Metrics such as success rate, task time, and

Unmoderated User Tests: How and Why to Do Them



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