The Distribution of Users’ Computer Skills: Worse Than You Think

One of usability’s most hard-earned lessons is that you are not the user. This is why it’s a disaster to guess at the users’ needs. Since designers are so different from the majority of the target audience, it’s not just irrelevant what you like or what you think is easy to use — it’s often misleading to rely on such personal preferences. For sure, anybody who works on a design project will have a more accurate and detailed mental model of the user interface than an outsider. If you target a broad consumer audience, you will also have a higher IQ than your average user, higher

The Distribution of Users’ Computer Skills: Worse Than You Think
The Most Hated Online Advertising Techniques

In 2004, we wrote about the most hated advertising techniques based on research conducted by Christian Rohrer and John Boyd. Online advertising has changed significantly since then, giving us plenty of new formats to test and new questions to ask. With that, we decided to run a study to determine which advertising techniques are most disruptive and detrimental for the modern user experience. Methodology We conducted a survey with 452 adult respondents from the United States who were not employed in an IT- or marketing-related industry. In this survey, participants were shown 23 wireframes

The Most Hated Online Advertising Techniques
Mobile Microsessions

United for Android: When checking in by launching the app, the user has to wait for the splash screen to load (top left), then skip the login wall (top right), then find the Check in button on the homepage (bottom left) and finally get to the Flight Check-in page (bottom right). Designers can provide users with quick, outside-the-app access to the tasks that they perform the most. Doing so can save users the need to locate the entry point by themselves, and if the task is significant enough, can substantially improve the overall user experience. Designing for Microsessions Of course, the

Mobile Microsessions
UX Research Cheat Sheet

User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user

UX Research Cheat Sheet
Unmoderated User Tests: How and Why to Do Them

For extremely large qualitative studies, consider tools which can collect some quantitative measures or which offer automatic transcription. These features don’t eliminate the need to carefully review your recordings, but they can certainly expedite the process by directing your attention to specific recordings that are likely to be significant (such as recordings where users had low satisfaction ratings or recordings where particular keywords were mentioned). If your study is primarily quantitative, your analysis will be quite different. Metrics such as success rate, task time, and

Unmoderated User Tests: How and Why to Do Them



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