Centered Logos Hurt Website Navigation

Traditionally, websites display a logo in the top left corner of every page (for sites that use left-to-right languages). This design pattern fulfills several critical needs for a good web user experience: Communicates the current location. Displaying the company logo on every page lets visitors quickly understand which site they are currently viewing. Telling users

Centered Logos Hurt Website Navigation
Brand Is Experience in the Digital Age

The Concept of Brand: A Lesson from Edward “Blackbeard” Teach Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring impression. In short, he understood the value

Brand Is Experience in the Digital Age
Trustworthiness in Web Design: 4 Credibility Factors

Color schemes used on the website greatly affect the perceived value of the business, and can brand an organization as corporate, budget, or luxury. Ideally, the colors chosen should match the type of service and impart some meaning — for instance, Singapore participants were drawn to cleaning companies that used green or a lot of white space in their designs because those matched their idea of what is natural, fresh and clean. In contrast, dark colors made the site appear more cluttered — and clutter is not what you would want from a cleaning company! Even companies not striving to match

Trustworthiness in Web Design: 4 Credibility Factors
Website Logo Placement for Maximum Brand Recall

Showing a logo in the top left corner of a web page is probably the most common design pattern of all time. The logo serves as a landmark that orients users when they first land on a page and helps them identify the website they are visiting. A lot of research indicates that speakers of

Website Logo Placement for Maximum Brand Recall
Image-Focused Design: Is Bigger Better?

As the saying goes, a picture is worth a thousand words. We are visual creatures, and images can be a powerful way to capture users’ attention and communicate your message. As networks and devices become more capable of displaying large images, more and more websites incorporate huge, eye-catching images. Often they can’t decide on just

Image-Focused Design: Is Bigger Better?



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Branding | User Skills Improving, But Only Slightly