Beyond Usability: 3 User Experiences Reshaping Their Industries

At first, you might think that such an innovation in the field of reverse logistics should not be discussed in a UX article, but many pieces of the user experience are improved by optimizing this backend operation. A traditional UI-only solution to the problem of high demand would be to clearly indicate in the interface what items are in stock and display the expected availability date for out-of-stock items. This solution is one that we recommend in our e-commerce design guidelines. But, beyond the digital user experience, the overall customer experience is improved further by reducing the

Beyond Usability: 3 User Experiences Reshaping Their Industries
The Four Dimensions of Tone of Voice

If we envision our website as a tool that enables us to have a conversation with our users, it’s clear that a carefully considered tone of voice is critical. In literature, the tone of voice refers to the author’s feelings towards the subject, as expressed through the writing itself. Writing for the web is obviously

The Four Dimensions of Tone of Voice
The Impact of Interaction Design on Brand Perception

Participants were asked to interact with each pair of prototypes, and then answer a series of 7-point rating-scale questions. Each question asked the participant to indicate which of the two extreme prototypes related most to a brand value or emotion. For example, for the direct/indirect manipulation example, one of the questions might ask, “Which of the two [prototypes] is more closely related to ‘surprise’?” The participant could select options 1–3, to indicate the direct manipulation prototype was more related to surprise. Or, the participant could select options 5–7 to

The Impact of Interaction Design on Brand Perception



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