Users detest many Web design ideas. For some of the worst, see:
- 11 most hated advertising techniques
- 10 Web design mistakes that readers loathe the most
In our Fundamental Guidelines for Web Usability seminar, people often ask me whether these problematic designs are all bad. Couldn’t something that often causes usability problems have a positive use as well ?
Yes, this does happen.
PDF presents a clear example. Usually, PDF files torment users on websites and intranets. Posting a sales brochure, annual shareholder report, or the HR manual online as a single, lumpy PDF file is a sure prescription for usability problems. Much better to convert the content into a navigable information space...