Usability guidelines tend to be stable over time . But, in the 5 years since our last major redesign of the NN/g homepage , both our content and our audience’s expectations for visual design have evolved.
When we set out to redesign our own homepage, we used the same methods for strategy development, prototyping, and user testing that we teach at the UX Conference . Because even though we’ve conducted thousands of usability tests on a wide variety of websites and applications, we still find that user research and iterative design are essential to achieving the best outcomes.
Since we’ve conducted many rounds of usability testing of the...