Centered Logos Hurt Website Navigation

Centered Logos Hurt Website Navigation
Centered Logos Hurt Website Navigation

Traditionally, websites display a logo in the top left corner of every page (for sites that use left-to-right languages). This design pattern fulfills several critical needs for a good web user experience:

  • Communicates the current location . Displaying the company logo on every page lets visitors quickly understand which site they are currently viewing. Telling users where they are is essential on the web, where a single click often teleports you to a completely different organization’s site.
  • Reinforces the brand . The more often users see a logo, the more likely they are to remember the brand. (This is one of the laws of human memory, as explained in our...





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