One of the oldest principles of human-computer interaction is that things that are close together on the screen are seen as related . (Similarly, users view as related those things that are the same color or shape , that move or change together, or that reside within an enclosure , such as a box.)
I wrote about how to apply the proximity gestalt principle to GUI design in my 1993 book Usability Engineering, but it was well documented long before that.
Even though it’s an ancient insight and is covered in countless books and courses, we frequently see users overlook features because layouts violate the proximity rule. When buttons, drop-downs,...
The first few words are particularly important due to users’ tendency to scan web pages instead of thoroughly reading every word. To maximize the chance that they will find what they need, frontload links with information-carrying language. Then, the rest of the label text should work to
For mobile apps, it's usually a good idea to have an "application home" that users can return to as a safe base after exploring the apps various areas. This is particularly important for content-rich apps, such as magazines or newspapers. Used this way, the "home" button serves as a generic
The software radio button was modeled after these physical radio buttons. Skeuomorphism naysayers may baulk, but using metaphors that simulate the physical world can be helpful and engaging. However, in this particular case these antiquated radios are foreign to most of the web-user population
Shaping Healthcare Ecosystem with Blockchain
In this distributed network of computers, a group of members or users can share health data, information, or scans etc. The sharing is basically classified as peer-to-peer transactions that are structured into a block that contains cryptographic hash. This digital information is shared onto a
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Beyond Usability: 3 User Experiences Reshaping Their Industries
It used to be that you would buy two or three nice outfits to have in your wardrobe and would rotate them for special events. But in today’s era, with social media like Instagram, Facebook, and Snapchat, all your friends will see what you wear, whether they go to the same event or not. And even
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UX Research Cheat Sheet
When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
To prevent skewed voting from the HIPPO effect (or other strongly opinionated team members), dictate the order each person places their votes. Have junior participants place their votes first, while saving stakeholders or subject-matter experts for last. This approach protects the votes (and
8 Steps to Prepare for the Holiday Shopping Season
January is the time to initiate in-depth user research to identify the deeper reasons that people leave your site without buying, as well as how to increase shopping cart size for those who do buy. Most likely, you'll find that your site and its content require substantial changes. By getting an
Celebrating Holidays and Special Occasions on Websites
The second reason for a website to feature holiday or event decorations is to increase joy of use. Even simple ornamentations like a Christmas wreath, a Valentine's heart, or a soccer ball can create a small moment of happiness for users as they're reminded of the greater happiness the holiday or
Sympathy vs. Empathy in UX
Supplement your findings and recommendations with video clips showing how users actually perform that task. Not only will your findings be more compelling, but you’ll also be building general empathy towards your audience. Make sure you show a variety of people in your videos (it shouldn’t be
WP Engine Named a Great Place to Work in Ireland
I had never experienced a work culture as wonderful as the WP Engine culture before,” said Darren O’Dwyer, a Senior Talent Advisor at WP Engine’s Limerick office. “I love it here, the people genuinely enjoy working here, which makes the work environment a great place to be, and we have
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International Study by WP Engine Reveals Enterprise Investment Lags Today's Mobile-First Consumer
For those who integrate AMP with WordPress and Adobe, respondents cited strong integrations and ease of use as the main benefits. However, WordPress users also called out site performance improvements including site loading speed and SEO impact as main reasons why WordPress works best with AMP. For
WP Engine All Hands Spring 2019: US
Last week, WP Engine employees from all over the U.S. came together at our Austin headquarters for the first biannual All-Hands event of 2019. All Hands is a two-day event in which employees from other offices and teams around the country get the chance to collaborate and strategize with one
When and How to Create Customer Journey Maps
Next, determine the specific experience to map. This could be an existing journey, where mapping will uncover positive and negative moments within that current experience, or a “to-be” experience, where the mapper is designing a journey for a product or service that doesn’t exist yet. Make
Small Pictures on Big Screens: Scaling Up from Mobile to Desktop
In the mobile view of Fatherly.com (left), the image shows a man in front of a laptop and a small boy next to him. In the desktop view (right), the boy disappears behind the text, the laptop is obscured, and the focus shifts to the man’s head, rather than to the relationship between the two
Small Pictures on Big Screens: Scaling Up from Mobile to Desktop
As the screen size increased, the image on Kiwi Crate’s site first grew wider while retaining its height in the design, then shifted to a differently cropped image that expanded horizontally as screen width increased while retaining height. When that image lost meaning due to cropping at the top
How to Better Defend Against Cyber Threats
To further harden IoT offerings, implement two-factor authentications for network access, in which an SMS code or other means to verify the device is used. As Heitor Faroni, director of solutions marketing for the Network Business Division at Alcatel-Lucent Enterprise, explains, “Many IoT devices
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
But good information is there for the taking. George points to concerts as an example: If a concert producer spent the majority of his budget on the closing act and the grand finale fireworks, but 40 percent of concertgoers left two hours before the encore, Surkus can provide that data to the
The Potential “Holy Shit” Threats Surrounding AI and ML
Greats like Stephen Hawking warns that when people become unable to compete with advanced AI, “it could spell the end of the human race.” “I would say that one of the things we ought not to do is to press full steam ahead on building superintelligence without giving thought to the potential
7 Business Killers — Thoughts Startups Ought to Consider
No one needs to settle for a dimmed existence due to a lacking sense of self-worth. Many business startups individuals can buy into thoughts that there is something wrong with them. Some feel that they, personally, are somehow inadequate, not good enough and not worthy of being a competitor. These
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Images of Fitbit next smartwatch reveal heart-rate improvements
Fitbit is on schedule, as its boss James Park keeps reminding us, to launch its next smartwatch by the end of the year. We don’t know what the smartwatch will be called, though Blaze 2 seems likely, but thanks to leaks we know its design and some of the hardware improvements. Images obtained by
How to Use Cornerstone Content to Kick-start Automatic-SEO?
Well, these were my thoughts, but I started getting to the bottom of this. As an SEO enthusiast, I went onto Google Trends to see how this term “Automatic-SEO” was doing. Then I saw search trends to see if this term is popular. I found on an average of 130 people looking for terms such as
Closeness of Actions and Objects in GUI Design | Pop-ups and Adaptive Help Get A Refresh
Pop-ups and Adaptive Help Get A Refresh
If the system suggests topics that users aren’t interested in, they will quickly learn to disregard those suggestions. (The other reason that Clippy failed was because it was bad at predicting users’ problems). Even systems that manage to be highly accurate in their predictions face a tough
University Websites: Top 10 Design Guidelines
When evaluating schools, another top concern for both prospective students and parents is whether the investment in education will pay off after graduation. In our research, the first place where users went to find this information was the Alumni page, which they associated with all things after
Top 10 Web Design Mistakes of 2003
Without dates on articles, press releases, and other content, users have no idea whether the information is current or obsolete. It's great to keep content in archives. The Alertbox, for example, gets 80% of its readership for old columns, which readers continue to find useful. But some facts and
