Customization vs. Personalization in the User Experience
Customization vs Personalization in the User Experience
Customization vs. Personalization in the User Experience
admin
Both customization and personalization tailor content and features to specific characteristics of users, so that different visitors see different things on the “same” page. Is there a difference between them? Yes. Which one is better? It depends on your goals and implementation.
Definitions
Personalization is done by the system being used . Developers set up the system to identify users and deliver to them the content, experience, or functionality that matches their role. Personalization can be done down at the individual level (e.g., Amazon.com’s suggestions based on past browsing and purchase history), or at group or audience level (e.g., an intranet displaying information specific to those in a certain location...
At first, you might think that such an innovation in the field of reverse logistics should not be discussed in a UX article, but many pieces of the user experience are improved by optimizing this backend operation. A traditional UI-only solution to the problem of high demand would be to clearly
Teens are wired. Technology is so integrated with teenagers’ lives that creating useful and usable websites and apps for them is more critical than ever. To succeed in a world where the next best thing is a click away and text message interruptions are the rule, not the exception, website and app
Minimizing the amount of instructions focuses the users’ attention on a single, primary action. The less text overall, the more likely it is that users will read it and then actually follow that instruction. This idea of deferring secondary content is not unique to coach marks, but applying it to
Can the blockchain and IoT solve international freight’s issues?
One team has found a novel way to address these inefficiencies and authenticity challenges through the blockchain. In January Dominik Schiener and his team won first prize at the Shanghai Blockchain Hackathon for their project Cargochain. We saw their work recently here in Berlin where they
Freewheeling Freelancers will Dominate the Future Jobs Market
Today, if you need a 2,500 in-depth article about a niche aspect of your industry you only need to look online, and in a matter of clicks, you could be in touch with an individual in possession of all the required knowledge that’s willing to complete your piece. This sort of freelance
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Brand Is Experience in the Digital Age
In digital systems, customers interact with the representation of the brand in the form of websites and other interactive services, making behavior a crucial attribute of brand. The granularity of behavior as a brand attribute can and does vary and can be expressed holistically at the level of
customization vs. personalization in the user experience
10 Ways to Use Exit-Intent Popups for Good
KBauthority.com provided an exit-intent popup offering to save unauthenticated users’ shopping carts for later. The wording was polite and helpful. Rather than asking people to sign up for a newsletter, which usually comes off as self-serving, this approach felt as if the company genuinely wanted
Accot-Zhai Steering Law: Implications for UI Design
Many users will attempt to move diagonally from Find to an item in the child menu, but, because in doing so their mouse will cross the area for Spelling and Grammar, the target submenu will be lost and instead the Spelling and Grammar one will be opened. (Note that older versions of MacOS
When to Use Which User-Experience Research Methods
The distinction here is an important one, and goes well beyond the narrow view of qualitative as “open ended” as in an open-ended survey question. Rather, studies that are qualitative in nature generate data about behaviors or attitudes based on observing them directly, whereas in quantitative
Status Trackers and Progress Updates: 16 Design Guidelines
Many companies decide to use their own site-embedded trackers instead of simply directing users to the tracker provided by the shipping companies (such as UPS or FedEx). There are some advantages to doing so, but also some serious downsides. The big advantage is that people can be kept on the site
Why Personas Fail
The truth is; Yes, they do already know a ton about customers, so it’s sometimes hard to justify doing research on a body of people you have been working with for years. In these situations, it is beneficial to think of personas and present them as an alignment tool rather than a research
Mobile's New Power Couple: PWA and AMP
That’s where PWA (Progressive Web Apps) come in. What AMP does for landing pages, PWAs do for the rest of the website. AMP brings users in, ensuring consumers reach your landing page quickly without bouncing, while PWAs allow for immersive and complex shopping experiences that keep users on your
customization vs. personalization in the user experience
Mobile's New Power Couple: PWA and AMP
That’s where PWA (Progressive Web Apps) come in. What AMP does for landing pages, PWAs do for the rest of the website. AMP brings users in, ensuring consumers reach your landing page quickly without bouncing, while PWAs allow for immersive and complex shopping experiences that keep users on your
Gutenberg—Believe in the Beauty of Your Dreams
The earlier way of designing websites involved using full page templates. These templates were helpful but very rigid and you ran the risk that your template matched someone else’s. With Gutenberg’s block approach, you get the convenience of pre-designed layouts, you don’t have to write
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
However, because horizontal scrolling is a lot less common on desktops, users often have no idea that they can discover content by “swiping” on large screens. Since people interact with mobile and desktop devices differently, the one-size-fits-all approach can backfire. The key point is that
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Scrolling and “swiping” horizontally on the desktop is a different experience than on touchscreen tablets and mobile devices. This is one more example of why it is important to understand that people use mobile devices, tablets, and desktops differently, and why it’s beneficial to optimize
Accordions for Complex Website Content on Desktops
Another situation in which accordions are helpful is when the information is restricted to very small spaces, such as on mobile devices. On small screens people often stop scrolling before reaching the end of an extremely long page. If the page has several loosely related pieces of information
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
How IoT has Exposed Business Organizations to Cyber Attacks
When you are buying new hardware, it is especially important to make sure they contain tamper-proofing measures. Keep all of the information and the equipment safe via permissions and other safety measures. Have an expert (or yourself) prevent your hardware from being accessed and decoded. This
Why There’s a Bright Future in a Cyber Security Careers
If you’re searching for your next career a great place to look is for a job in cyber security. Why? Because the demand for cyber security experts is going up, up, up. Keeping digital assets secure is a vital skillset. As our world grows ever more dependent on the Internet and digital
Argentina is Stepping-Up as a Country of Web Developers
Latin America is currently trending as a tech hub, with capabilities in information technologies. It has established its own ecosystem and become a key destination for startups due to the number of successful businesses emerging throughout the last few years. US firms are looking to Latam hotspots
customization vs. personalization in the user experience
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Start-ups and International Talent
Dan also said that “we’ll see an increasing number of important startups based outside of the Valley over the coming few years.” Again, I think this is a trend to watch out for. Not only in big countries like China, but in very small countries like my own. I’m certainly keen
Customization vs. Personalization in the User Experience | Working Memory and External Memory
Working Memory and External Memory
An example of a task with high working-memory needs is reading a difficult passage on mobile. Our studies show that, to achieve the same level of comprehension on a small screen and on a large screen, users must spend more time on mobile — likely because of the higher working-memory demands
The exact functionality of each exit popup differs. Sometimes the popup will appear as soon as the user starts moving towards the top of the page; in other cases, it will show up after a specific amount of time (5 seconds, 10 seconds, etc.). Sometimes the popup is combined with animation — for
Website Response Times
In a recent study for our work on Brand as Experience (now a full-day training course on branding and UX), we asked users what they thought about various websites they had used in the past. So, their responses were based not on immediate use (as in normal usability studies), but on whatever past