Customization vs. Personalization in the User Experience
Customization vs Personalization in the User Experience
Customization vs. Personalization in the User Experience
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Both customization and personalization tailor content and features to specific characteristics of users, so that different visitors see different things on the “same” page. Is there a difference between them? Yes. Which one is better? It depends on your goals and implementation.
Definitions
Personalization is done by the system being used . Developers set up the system to identify users and deliver to them the content, experience, or functionality that matches their role. Personalization can be done down at the individual level (e.g., Amazon.com’s suggestions based on past browsing and purchase history), or at group or audience level (e.g., an intranet displaying information specific to those in a certain location...
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Freewheeling Freelancers will Dominate the Future Jobs Market
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
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Brand Is Experience in the Digital Age
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customization vs. personalization in the user experience
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customization vs. personalization in the user experience
Mobile's New Power Couple: PWA and AMP
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customization vs. personalization in the user experience
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Customization vs. Personalization in the User Experience | Working Memory and External Memory
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Website Response Times
In a recent study for our work on Brand as Experience (now a full-day training course on branding and UX), we asked users what they thought about various websites they had used in the past. So, their responses were based not on immediate use (as in normal usability studies), but on whatever past
