Customization vs. Personalization in the User Experience
Customization vs Personalization in the User Experience
Customization vs. Personalization in the User Experience
admin
Both customization and personalization tailor content and features to specific characteristics of users, so that different visitors see different things on the “same” page. Is there a difference between them? Yes. Which one is better? It depends on your goals and implementation.
Definitions
Personalization is done by the system being used . Developers set up the system to identify users and deliver to them the content, experience, or functionality that matches their role. Personalization can be done down at the individual level (e.g., Amazon.com’s suggestions based on past browsing and purchase history), or at group or audience level (e.g., an intranet displaying information specific to those in a certain location...
Much of this information does not require natural language understanding. We already have techniques in full-text search systems that could be used to automatically extract this information from the document. As we move to text systems with tags based on meaning rather than a WYSIWYG system, much
Personalization and customization should enhance an already good experience, rather than try to fix a poor one. They should be used thoughtfully, with a clear purpose. Consider that both customization and personalization require work and maintenance over time. Personalization requires regular
Solving a big problem is more difficult than solving a small problem. However, if your app does only one thing, it had better to it really, really well. So, the criteria for polish are stricter for small applications than for enterprise applications. With thousands of screens in some applications
Transparency In The Cryptocurrency Ecosystem with James Giancotti
When it comes to the future of cryptocurrency, Giancotti is looking to the experts for insight: the OTC providers that have been there, done that, and gone through the long, hard slog to get where they are. What he’s seeing is that institutions are buying Bitcoin, but they’re buying it from OTC
Is Bitcoin Accelerating Our Global Warming?
Other cryptocurrencies and blockchain platforms have also experimented with alternative protocols which consume way less energy. Such algorithms could potentially eliminate the energy consuming process of mining while at the same time recording transactions. The fact that a number of brilliant
Moving Towards web3.0 Using Blockchain as Core Tech
The invention of Bitcoin and blockchain technology sets the foundations for the next generations of web applications. The applications which will run on peer to peer network model with existing networking and routing protocols. The applications where centralized Servers would be obsolete and data
Why User Interviews Fail
Your research question should always dictate which research method you use. For example, if you want to know whether users would be able to use a design, then you should watch them interacting with it instead of interviewing them. On the other hand, if you want to understand people’s thoughts
deliver customization vs. personalization in the user experience users
Experience Design: Bridging Brand Intention and Brand Interpretation
The strengthening of consumer voices across a variety of channels (especially social channels) has led to an increasingly common conversation about who owns Brand: the company or its customers? While public consumer complaints often reach other customers and influence them as much as messages put
'About Us' Information on Corporate Websites - User Research Findings
Users attempted to learn the organizations’ purposes, where companies were located, their missions, values, and history, as well as how to contact them. Each user was given a unique, open-ended task to attempt on two different websites, specified by the facilitator. After attempting the
Helping Users Find Physical Locations
In our study, Toys R Us failed miserably because www.toysrus.com has been co-branded with www.amazon.com. Even though Amazon is usually a great site, the Toys R Us area was so oriented toward e-commerce that the vast majority of our users never found the link to the physical stores. The link was
UX Mapping Methods Compared: A Cheat Sheet
All UX mappings have two-fold benefits. First, the process of creating a map forces conversation and an aligned mental model. Second, the shared artifact resulting from the mapping can be used amongst your team, organization, or partners to communicate an understanding of your user or service. This
6 Ways Ecommerce Sites Can Compete With Amazon
In-store experiential elements provide extra value for shoppers and attract them to your physical locations. For example, yoga-and-fitness retailer Athleta hosts yoga classes at many of its locations, bringing existing and potential customers into their stores on a regular basis. Joann Fabrics
Introducing Revolution Pro, the First Block-Based Genesis Theme
Using the new Gutenberg post editor with Revolution Pro, developers and designers are able to create custom, reusable modules for design and content. As we continue to release new block-based themes, we hope users will find it easier to dive into their creative projects more quickly and build
works customization vs. personalization in the user experience to
WP Engine Named a Great Place to Work in Ireland
I had never experienced a work culture as wonderful as the WP Engine culture before,” said Darren O’Dwyer, a Senior Talent Advisor at WP Engine’s Limerick office. “I love it here, the people genuinely enjoy working here, which makes the work environment a great place to be, and we have
A Look Back at the WP Engine London Summit .
At the end of September, we held our 2018 WP Engine Summit in Austin, Texas. Last week, agencies, brands, and digital innovators from EMEA came together in London for the WP Engine EU Summit. Attendees discussed the future of digital experiences, Gen Z’s perception of the Internet, and the
Narrative Biases: When Storytelling HURTS User Experience
But notice that the question asks about a page with very few visitors. This means that the observed effect — a high rate of people who leave the intranet after viewing a certain page — is based on the behavior of just a few people. Small samples frequently generate extreme and misleading data
Without the true page title, people are left with no clues for the content of the tab. Users often keep frequently visited pages such as Facebook or news websites open throughout the day in order to revisit them and check for updates. Users who are shopping or conducting research may be parked on
The Two UX Gulfs: Evaluation and Execution
But, across a complex menu of settings, it would be difficult to guarantee that an Offswitch is always accompanied by another switch in the On position just to make sure people understand it. An alternative, better design would use a checkbox, which also relies on a mental model drawn from the
Smart data exchange will bring value to smart city innovation
However, the two systems of data that collect the blockage on the highway and determine the speed shown on the highway live in two different environments. So if somebody comes along and asks a question ‘Do variable speed limits work?’ The next thing they find it will not be easy to answer not
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Remote Access Solutions: Overcoming the Challenges
In a Server-Based Computing (SBC) model, primary IT resources are installed and managed centrally on servers. This central hosting allows for secure, on-demand access to these resources. Besides being cost-effective and boosting productivity, by allowing administrative management from a central
5 Tech Missteps That Are Killing Your Company’s Potential
More businesses every day are jumping on the artificial intelligence bandwagon, and for good reason. AI can help optimize business operations, sift through huge amounts of customer data, and capture information that can help you make better decisions. If you think you can do it better, you can’t
their customization vs. personalization in the user experience make
You Have a Great Tech Idea. Now What?
After you have sufficient information to feel confident in the feasibility of your idea, you can start creating a business plan. Your business plan will cover several areas, including the unique value proposition of your business, your vision and mission, your market analysis, your competitive
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Customization vs. Personalization in the User Experience | Priming and User Interfaces
Priming and User Interfaces
The aesthetics and look-and-feel of a page also create first impressions about a website and a business. Below, you can see the websites for two different Chinese-restaurants. You can probably easily identify which of the two restaurants is a chain just by looking at the homepage. Although users
How Long Do Users Stay on Web Pages?
If the web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively
Page Parking: Millennials' Multi-Tab Mania
Page-parking example from a product-research task: each circle indicates one new tab opened by the user. Bigger circles indicate tabs used for search engine queries (Q1–Q4). Note the parent–child relationship between many of the tabs, including “grandchildren,” as some of the destination
