Data Privacy Attitudes and Connected Cars A Deeper Look

Data Privacy Attitudes and Connected Cars: A Deeper Look
Data Privacy Attitudes and Connected Cars: A Deeper Look

2019 may well be a tipping point in consumer and public policymakers’ attitudes about data privacy. The year 2018 started out with an explosion of revelations about consumers’ data being shared with companies without their consent. With connected cars soon to become the norm for new car sales, automotive original equipment (OEMs) need to take note of consumers’ attitudes about the data that their cars will be emitting.

Connected Car Data Sharing: A New Realm Emerges in a Reign of Distrust

Not surprisingly, the consumers who participated in our recent consumer study on connected car data sharing expressed concerns.  about sharing their data with various types of businesses and government...






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Data Privacy Attitudes and Connected Cars: A Deeper Look | Why Personas Fail

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