Decision Making in the Ecommerce Shopping Cart 4 Tips For Supporting Users

Decision Making in the Ecommerce Shopping Cart: 4 Tips For Supporting Users
Decision Making in the Ecommerce Shopping Cart: 4 Tips For Supporting Users

The typical ecommerce site is designed to let shoppers find items, add them to the shopping cart, and proceed through checkout. A nice linear process, you may think. All ready to define a «funnel» in your analytics software and be done with any pesky user experience considerations beyond that linearity.

Yet in our ecommerce research with actual users buying on websites, we see many shoppers use the cart as a holding area , to collect items they’re considering, but aren’t yet convinced they want or need to buy. The cart often acts like a dressing room in a clothing store — a spot where users consider items and make final...






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Decision Making in the Ecommerce Shopping Cart: 4 Tips For Supporting Users | Mastery, Mystery, and Misery: The Ideologies of Web Design

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