As the ways we collect data and the tools we use to analyze it evolve, our world is becoming incredibly data-rich. One of the most exciting challenges designers face in an increasingly quantitative world is how to translate data into a medium that is easily understood by a wide audience. Information graphics (better known as infographics ) are a powerful storytelling tool that allows users to comprehend, analyze, and explore data. The hope of social-media sharing has made infographics popular on websites that emphasize content marketing.
The distinction between data visualizations and information graphics is subtle, but important. Infographics often contain data visualizations, but a data visualization on its own...
This simple wireflow shows a sequence of several mobile-app wireframes for a typical user-task flow. In this example, each wireframe corresponds to the same app page, rather than representing different app pages. Each step clearly indicates the hotspots that connect to the next step in the task
Why are we willing to sleep in strangers’ beds, or conversely, let strangers into our homes? We do so because Airbnb has established a trusted, secure, and easy to use customer experience. Similar to Rent the Runway, Airbnb is a player in the growing “sharing” economy. The peer-to-peer online
The Business Insider website used tooltips for 2 of 3 icons in its navigation menu. (Note: on the homepage of the Business Insider website, the globe icon did have a tooltip that read Globe Icon. However, the label was not helpful, nor indicative of its functionality: a language selector.) In
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Blockchain Beyond Banking
While cryptocurrency gets all the media attention, the underlying blockchain technology is quickly being adopted into more industries than you can imagine. If this rate of progress and investment is sustained, it’s going to be extremely disruptive in as little as just a few years from now
IoT solution to supply chain management
As hinted before, lack of visibility of assets through the supply chain is a major problem. Companies more often have to rely on a long list of intermediaries like importers, distributors, franchisees and many others to sell their products. Among problems that arise due to this, includes
Empathy Mapping: The First Step in Design Thinking
In this step, the team moves through the stickies on the board collaboratively and clusters similar notes that belong to the same quadrant. Name your clusters with themes that represent each group (for example, “validation from others” or “research”). Repeat themes in each quadrant if
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Centered Logos Hurt Website Navigation
It appears that other factors (such as the contrast, padding, and legibility of the brand name) affect brand recall more than the position in the center of the page versus the top left corner. For example, the Nolitan hotel websites had a background image behind the logo, which may have
Beyond Usability: 3 User Experiences Reshaping Their Industries
It used to be that you would buy two or three nice outfits to have in your wardrobe and would rotate them for special events. But in today’s era, with social media like Instagram, Facebook, and Snapchat, all your friends will see what you wear, whether they go to the same event or not. And even
Alternative Payment Methods Enable International Purchases
In the United States, paying with credit card is so commonplace that it’s easy to take it for granted. Around the world, however, there are different social, financial, and convenience factors that contribute to people’s payment preferences. It’s a common refrain in our line of work: UX
10 Heuristics for User Interface Design: Article by Jakob Nielsen
Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. (Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words
Customer-Service Information on Websites: The Hub-and-Spoke Model
In the end, each participant had to make a best guess and select from the available options, rather than confidently proceeding down a path to the answer. One user clicked on Returns because it seemed the most logical option. She spent several minutes reading about returns before opting to use the
Expandable Menus: Pull-Down, Square, or Pie?
To understand the time it takes to reach a target in a menu, let’s first focus on a mouse-based interaction in a traditional pull-down or drop-down menu. (This type of menu is also called a linear menu because all the menu options are displayed in a list.) We will assume that the menu has been
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The Sketch Test: Test and Improve Your UX Deliverables and Other Documents
A dendrogram is a type of data visualization produced by card sorting (a popular information-architecture research method). It shows all the main terms presented to users along the left-hand side, and the tree-like structure on the right half of the document shows the percentage of participants
Contextual Menus: Delivering Relevant Tools for Tasks
Having the right tools available in any given situation makes all the difference, especially when it comes to correctly and efficiently getting things done. Without the relevant tools, we waste time and are left feeling frustrated, lost, and confused. Just as bad: when there are too many tools
WP Engine All Hands Spring 2019: EMEA
Last week, WP Engine employees from our Limerick and London offices came together for the bi-annual All Hands event in Limerick. All Hands is a 2-day event where employees come to engage with, collaborate, and strategize with employees from other offices. This year’s theme was “Boldly
Corona: Facebook rollt neues Info-Panel im Newsfeed aus
User und Userinnen können dem Info-Center folgen und erhalten dann Updates direkt in ihrem Newsfeed. Außerdem soll es Funktionen geben, mit denen sich Nutzer mit lokalen Gruppen verbinden können, um beispielsweise Hilfsangebote zu organisieren. Dieses Feature wird zum Start nur in
How to Recover Abandoned Shopping Carts for WooCommerce Stores
Many of those abandoned carts are probably lost for good because you don’t have any contact information from the shopper to try to win them back to checkout. But for a percentage of the carts, your shopper will have gotten far enough along in the process that you’ll have an email address (or
How to Put Big Data’s Superpowers to Work for Marketing
To be sure, marketers already rely on a wealth of numbers and statistics to assist them in day-to-day operations. Consider the sophistication of retargeted ads and keeping up with the latest semantic and contextual changes in Google’s algorithms. However, marketing teams still underutilize
The future of tokenization and blockchain is not just ICOs
For this technology to be industry changing, more companies like FundersToken must come forward and include the nontechnical. As a technology evangelist, there is a duty to be patient with the ignorant and help encourage productive uses of new technology. The worst thing that could happen for the
Dear Senior Citizens – You Folks are the Easy Target of Hackers
Mostly, seniors are self-sufficient, but with age, they need a bit of help; so many seniors entirely rely on their younger generations to help them with their finances, legal affairs, housing, taxes, and other issues. In that case, it’s helpful or sometimes necessary for caretakers to access a
How to File an International Trademark When You’re Ready to Take Your Business Global
There are several different kinds of errors that can occur during the course of a trademark application– errors in the mark, errors in the recitation of goods and services, errors in the specimens or descriptions of the mark, and errors in ownership of the mark. The first four errors are fairly
an designing effective infographics or
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Designing Effective Infographics | Site Map Usability, 1st study
Site Map Usability, 1st study
I have often predicted that Internet Explorer version 8 will be the first decent Web browser. One feature request for version 8 is better navigation support by offering a visualization feature that would pull the site map out of the website and make it a standardized browser element. Unfortunately
Customer-Service Information on Websites: The Hub-and-Spoke Model
The Customer Service page should always be present. FAQ and Contact Us are not required, but can be helpful. In any case, because users see them as general help pages, these pages should be presented at the same level in the information hierarchy and should deliver the expected experience — as
Top 10 Web Design Mistakes of 2002
Don't assume that people will sign up for a newsletter just because it's free. You have to tell them, right there , what they will get and how frequently it will hit their mailboxes. Also, you must provide an explicit privacy statement or an opt-in checkbox right next to the entry field. Otherwise
